In 2023, the US market for bird food is projected to be worth US$ 3,011.0 million. By 2033, it is anticipated to reach US$ 3,931.1 million. From 2023 to 2033, it would grow at a CAGR of 2.5% . The United States holds a 20% to 25% market share in the worldwide pet food business, which is its parent market.
There is the humanization of little and small pets as they are easier to engage in indulgences than large animals. Therefore, owners are ready to spend more so that their dogs can have the best care possible.
Many individuals sought comfort and relaxation in the company of others during this pandemic. Pet owners would be able to demonstrate its gratitude through an inclination towards acquiring more pets and incurring on their health & wellbeing. They want to enjoy several benefits of their animals from their lives
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They are hence prepared to invest more to guarantee that their dogs receive the best care available. The following are few of the main advantages of keeping a pet bird, according to bird owners:
- Birds offer camaraderie, love, and affection (45%)
- Happiness and emotional support (56%
- Stress relief (62%)
- Entertaining to watch and keep at home (50%)
For instance, more than 9 million families in the USA maintain birds as pets, which would further boost bird food sales in the nation. The same source also states that 14% of all respondents, including pet owners and non-pet owners, purchased a new pet during the epidemic.
At least 25% of new pet owners said the pandemic had an impact on their most recent pet purchase. It included dogs (47%), birds (46%), saltwater fish (60%), reptiles (27%), cats (40%), freshwater fish (34%), small animals (46%), and horses (27%).
Key Takeaways from the USA Bird Food Market Study
- Top 5 bird food producers in the USA generated around 15% to 20% of share in 2022.
- By product type, the sunflower seeds/hearts segment generated a share of more than 1% in 2022.
- Based on price range, the under US$ 15 segment held more than 35% of total revenue in 2022.
- In terms of sales channel, the indirect category accounted for 4% of total revenue in 2022.
- Kaytee Products, Inc., Pennington Seed, Inc., and Wild Birds Unlimited, Inc. are top 3 USA-based bird food manufacturers.
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Competitive Landscape: USA Bird Food Market
Market players are increasingly focusing on introducing various initiatives to promote new products. Apart from product offerings, players are also providing services and recommendations to bird owners in terms of various bird food.
For instance, Des Moins Feed Co. Inc. actively assists its customers regarding bird feed supplies. It also helps them to choose a suitable food as per the age of birds. It helps the company to maintain a strong relationship with its customers and gain a new client base.
Leading players present in the USA bird food market are:
- Kaytee Products, Inc.
- Pennington Seed, Inc.
- Wild Birds Unlimited, Inc.
- Des Moins Feed Co. Inc.
- GLOBAL HARVEST FOODS LLC.
- M. Brown’s Sons, Inc.
- Wagner’s LLC.
- Hartz
- Mars Inc.
- Nestle SA
Get More Valuable Insights into USA Bird Food Market
Future Market Insights, in its new offering, provides an unbiased analysis of the USA bird food market, presenting historical demand data (2018 to 2022) and forecast statistics for the period from 2023 to 2033. The study divulges compelling insights on the USA bird food market by product type (sunflower seeds/hearts, peanuts, niger, millet), price range (under US$ 15, US$ 15 to US$ 25, US$ 25 to US$ 50, US$ 50 to US$ 75, above US$ 75), and sales channel (direct sales, indirect sales).
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