The United States bed pillow market size is set to reach ~US$ 837.1 million in 2023. Overall bed pillow sales across the USA will surge at 5% CAGR between 2023 and 2033. By the end of 2033, the USA bed pillows market valuation is forecast to reach ~US$ 1,365 million.
The USA market is boosted by increasing trend in the use of bed pillows among households, hotels and hospitals. In addition to this, increasing adoption of smart pillows will contribute in driving sales till 2033.
Sleep plays a significant role in creating physical and mental health, enhancing the quality of life. Consumer awareness about the need for sleep due to busy a lifestyle increases products’ value. These also comprise of bed pillows and other beddings.
The increasing elderly population in the region is projected to boost demand for bed pillows over 2033. According to the data provided by United Nations Population Fund for 2023, individuals from age group of 15-64 years made a significant contribution in USA. It is also by the same source that in 2021, about sixteen percent of population was aged sixty-five years and above.
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Older people are more prone to low back pain due to age and tear of spinal discs or other body structures. Hence, they are showing a keen inclination towards adopting innovative bed pillows. Rising adoption of pillows such as down/feather will boost sales in the United States.
Development of innovative products is acting as a catalyst triggering sales in the United States market. New sustainable and eco-friendly products are entering the USA market. They are being integrated with advanced technologies to provide additional benefits.
Key companies are focusing on launching novel products to improve customer experience. They are also employing merger & acquisition strategy to expand their presence. For instance, in 2020, Texas-based Alex Orthopedic Inc. acquired an ergonomic product, pillow and cushion maker Jobri. These strategies adopted by manufacturers will boost the USA bed pillow market.
Key Takeaways from the USA Bed Pillow Market Study
- Bed pillow sales in the United States are set to rise at 0% CAGR through 2033.
- The USA pillow market will reach a valuation of US$ 1,365.0 million by 2033.
- By product type, down/feather segment holds around 1% share of the USA market
- Based on application, residential segment is likely to account for 5% market share in 2023.
- By sales channel, online retailers’ category will progress at 8% CAGR through 2033.
“Rising geriatric population with severe neck disorders will elevate bed pillows demand in the USA. Besides this, increasing incidence of falls and injuries will bode well for the market.” says an FMI analyst.
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Who is Winning?
Market players are focusing on introducing various initiatives to promote sustainability. For example, various manufacturers are shifting towards reusable and recyclable methods and it has been appealing to consumers.
New smart bed pillows are being developed to improve consumers’ sleeping experience. Market players are also focusing to tie up with retailers to expand the product sales.
Brooklyn Bedding, United Pillow, Paradise Pillow Inc., Hollander Sleep & Décor, Pillows & Fibers, Inc., Soft-Tex International Inc., Future Foam Inc., Star Bedding Company, Tempur Sealy International, Inc., Foam ‘N More, Inc., Made Rite Bedding, Star Linen USA, FXI Innocor, Carpenter Co., Sinomax, Bedgear, and Serta, Inc. are leading bed pillows manufacturers operating in the USA market.
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Future Market Insights, in its new offering, provides an unbiased analysis of the USA bed pillow market, presenting historical demand data (2018 to 2022) and forecast statistics for the period from 2023 to 2033.
The study divulges compelling insights on the bed pillows market by product type (fiberfill/fiber, down/feathers, memory foam, gel memory foam, contour pillows, other types), application (hotels, hospitals, residential), by price range (>$15, $16 to $40, $41 to $75, $76 to $99, $100 to $149, $150+), and sales channel (online retailers, club brick & mortar, hypermarket/supermarket, departmental stores, specialty store & furniture store, others) across the USA.
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