The taurine market is anticipated to be worth US$ 415.0 million in 2023 and US$ 815.4 million by 2033. During the projection period, taurine sales are anticipated to experience a strong CAGR of 7.2%.
Taurine, the “wonder molecule,” is increasingly appearing in items such as energy drinks and dietary supplements. Because of its use on both animals and humans, it has earned a reputation in the global market.
Energy drinks are growing more popular all around the world. Taurine, an amino acid included in energy drinks, is claimed to increase physical activity and bodybuilding. Red Bull, a well-known energy drink, contains taurine. It is well-liked in both industrialised and developing nations.
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The increase of international sports competitions has compelled athletes to prioritise physical fitness, which is projected to fuel growth in the coming years.
Taurine supplements, if eaten in excess, may cause health risks, limiting the growth of the taurine market. The taurine market is predicted to expand rapidly due to increased R&D and the introduction of new products.
Key Takeaways from the Taurine Market
- The taurine market in the United States is expanding at a rate of 6.9% as a result of important product launches, increased research activity, and a high concentration of manufacturers or market players, in the country.
- With a revenue share of US$ 40 million, the United Kingdom has contributed a sizeable share of the global market. The growing online sales channel and expansion of sports nutrition are proliferating market growth.
- Food-grade taurine tops the segment showcasing a growth of 5.6%. Taurine in food acts as an emulsifier and flavor enhancer in processed foods. Taurine is widely used in the production of packaged cereal, baby products, bakery items, and other items due to its properties. The growing demand for processed and packaged foods is driving up global demand for taurine.
- Currently, China holds a commanding growth rate of 7.9% in the Asia Pacific region. China is a leading producer of taurine, with more than 40 manufacturers in the country contributing to the world’s prominent production of the market product. Several manufacturers are outsourcing Taurine production to China and looking for low-cost suppliers in this country.
- Due to rising public awareness of fitness and well-being, the dietary supplements industry is expected to develop at the strongest pace of 11.5%. An increase in sporting events and activities is likely to expand market reach.
Competitive Landscape
Companies in the taurine market are attempting to increase taurine production capacity. Companies such as Qianjiang Yongan Pharmaceutical Co., Ltd. have an annual production capacity of 58,000 MT of taurine and are planning to expand production and storage capacity. Concurrently, the company is strengthening its supply chain to support this increase in volume.
Latest Developments
- Manufacturers including Qianjiang Yongan Pharmaceutical Co., Ltd., Songzhou Hu, and Vitaworks Ip, Llc are working on a novel taurine production process for the global market. Manufacturers strive to develop sustainable production processes, use less raw materials, and waste less. Manufacturers such as Kyowa Hakko Bio Co., Ltd. have developed a fermentation-based taurine production process because it creates a more controlled environment for several production factors and taurine extraction.
- Mimi’s Rock Corp. announced in February 2022 that its supplements brand, Dr. Tobias, is extending the range of products it offers by adding digestive enzymes, prebiotics, and probiotics to support gut health.
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Key Segments Covered in the Taurine Market Report
By Grade:
- Food Grade
- Feed Grade
- Pharmaceuticals Grade
- Others
End-use Application:
- Food
- Dairy Products
- Infant
- Bakery Products
- Cereal Products
- Beverage
- Energy Drinks
- Caffeinated Drinks
- Soft & Carbonated Drinks
- Animal Feed
- Aquaculture Feed
- Poultry Feed
- Pet Food
- Cat Food
- Dog Food
- Pet Supplements
- Cat Supplements
- Dog Supplements
- Dietary Supplements
- Cosmetics & Personal Care
- Skin Care Products
- Hair Care Products
- Toiletries
- Agriculture
- Pharmaceuticals
Author
Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.
She has exceptional analytical skills and often brings thought leadership to the table.
Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.
Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor’s Degree in Electrical Engineering from Nagpur University, India.
Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.
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