In 2022, the market for quick test kits for pregnancy and fertility was estimated to be worth US$ 948.3 million. It is anticipated that the industry will be valued at US$ 990.4 million by the end of 2023. The fertility and pregnancy fast test kit market sales is anticipated to grow at a 5% annual rate over the course of the forecast period, reaching US$ 1,609.1 million by 2033.
The shift towards self-diagnosis is unmistakable, with consumer spending doubling in the last three years, fueled by the high costs associated with opting for professional pathology lab services. Rapid test kits emerge as a beacon of convenience, offering a low-complexity solution that resonates with potential customers. The report not only sheds light on this surge in demand but also explores various contributing factors, including the widespread availability of fertility and pregnancy rapid test kits on online sales channels, coupled with their categorization as over-the-counter (OTC) products. As the market continues to evolve, these findings underscore the pivotal role played by accessibility and convenience in shaping consumer preferences in the realm of fertility and pregnancy diagnostics.
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Dual Capability Tests To boost The Sales of Fertility And Pregnancy Rapid Test Kits
Manufacturers are providing pregnancy test kits with dual capability and are also offering combined packs of fertility and pregnancy rapid tests, which can be used to qualitatively detect the presence of HCG hormone in both – urine and serum/blood. Users are rapidly adopting these combo kits as this eliminates the necessity to buy separate kits for urine and blood/serum testing. For instance, various products such as QuickVue HCG Combo, Test & Confirm, ICON 25 HCG, and many others are available commercially; which prove to be cost-effective. Covid-19 is adding to the sales of home-made combo kits; as social distancing forbids them from visiting the labs for tests.
Key Takeaways :
- Among distribution channels segmentation, pharmacies and drug stores are expected to hold nearly 50% of the market share
- Rising age of first time pregnancy in North America is one of the major factors that drive its growth to the leading position in the market.
“Considering the rising adoption of fertility and pregnancy rapid testing kits, online sales platforms and OTC arms of the companies offer sizable opportunities for potential global market growth.” says the FMI analyst
Collaborations with e-Commerce Partners – A Key Strategy
The market for fertility and pregnancy test kits is rapidly growing and key players are looking for strategic options to expand globally. While most players have a fairly good distribution network locally as well as globally, the strong competition presses these players to look for options to reach out to more number of customers to sustain in the market.
Most companies focus on sales of fertility and pregnancy test kits through online sales channels. With products available online, buyers can choose from a wide variety of products to best suit their requirements. For instance many e-commerce portals such as Walmart, Amazon Inc., etc. offer variety of brands with discounted prices which attract the buyer.
Church & Dwight Co. Ltd., a major company in pregnancy and fertility test market generated 24% share of total revenue from sale of products through online distribution partner WalMart. PharmEasy is amongst the online pharmacy stores who delivers medicines to 98% PIN codes in India.
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Fertility and pregnancy rapid test market, a new study from Future Market Insights, opines on the fertility and pregnancy rapid test from 2012 – 2021 and presents demand projections from 2022 – 2030 on the basis of product (pregnancy rapid test (line-indicator devices (strips/dip sticks, mid-stream and cassettes) and digital devices and fertility rapid test (line-indicators and digital devices)), test type (LH urine, FSH urine, hCG blood, hCG urine), and distribution channel (pharmacies, drug stores, gynecology/fertility clinics, e-commerse and hypermarkets/supermarkets) across seven prominent regions.
Key Players :
- Alere Inc.
- Quidel Corporation
- Prestige Brands Holdings, Inc.
- Church & Dwight Co., Inc.
- bioMérieux SA
- Geratherm Medical AG
- Abbott Laboratories
- Procter & Gamble Co.
- DCC Plc.
- Swiss Precision Diagnostics GmbH
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Fertility And Pregnancy Rapid Test Kits Market By Category By Product :
- Pregnancy Rapid Tests
- Line-Indicator devices
- Strips/Dip Sticks
- Mid-Stream
- Cassettes
- Digital
- Line-Indicator devices
- Fertility Rapid Tests
- Line-Indicator
- Digital
By Test Type :
- LH Urine
- FSH Urine
- hCG Blood
- hCG Urine
By Distribution channel :
- Pharmacy
- Drugstore
- Gynecology/Fertility Clinics
- e-commerce
- Hypermarkets & Supermarkets
By Region :
- North America
- Latin America
- Western Europe
- Eastern Europe
- APEJ
- MEA
- Japan
Author By:
Sabyasachi Ghosh (Associate Vice President at Future Market Insights, Inc.) holds over 12 years of experience in the Healthcare, Medical Devices, and Pharmaceutical industries. His curious and analytical nature helped him shape his career as a researcher.
Identifying key challenges faced by clients and devising robust, hypothesis-based solutions to empower them with strategic decision-making capabilities come naturally to him. His primary expertise lies in areas such as Market Entry and Expansion Strategy, Feasibility Studies, Competitive Intelligence, and Strategic Transformation.
Holding a degree in Microbiology, Sabyasachi has authored numerous publications and has been cited in journals, including The Journal of mHealth, ITN Online, and Spinal Surgery News.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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