The global car air freshener market size is predicted to expand at a CAGR of over ~3.6% throughout the forecast period of 2022-2032. It is expected to be valued at US$ ~3,178.2 Million by the end of 2032 and reach ~US$ 2,233.7 Million in 2022.
A major driving factor behind the growth of car air freshener market is due to increased portfolio and types of fragrances offered by industry giants. Consumer voter in terms of product type, form and fragrance is very fragmented whereas its evolution becomes more exponential. Also bolstering growth since the past few years is increased innovation that has seen a wide variety of fragrances introduced.
Leading manufacturers in the industry are actually introducing products from a strong fragrance to elegant aromas that appeal consumers based on their individual personality. In the last several years, consumers have become pickier about what they use as products. As a move to attract this rising trend among consumers, manufacturers are fortifying their products with ingredients that have natural origins.
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Another key factor influencing growth in the automotive air freshener market is the innovation and development of eco-friendly products. Numerous players operating in the market are displaying their products as sustainable in order to attract the young generation, which is highly inclined towards the sustainability and eco-friendly factor. A large number of brands are expanding their product lines by manufacturing new ones with the help of natural ingredients.
For instance, Aroma Car offers its product Cellulose scented hanging freshener, which is scented with a liquid fragrance. The company claims it to be inspired from nature, and offers it in the shape of a leaf which is appealing to an increasing number of consumers. Such branding and promotional strategies are helping these companies to grow their product portfolios and subsequently, increase their market presence.
Key Takeaways from the Car Air Freshener Market Study
- The Europe and North America region together are anticipated to hold a major share of around ~43% in the global car air freshener market.
- The India and China market are anticipated to witness a growth rate of around ~4% and ~8.2%, respectively, during the forecast period.
- Leading players in the global market for car air fresheners are estimated to account for approximately ~10-15% of the total market share.
- Based on product type, the hanging segment is estimated to exhibit a CAGR of around 5% during the forecast period.
- In terms of price range, the medium segment is likely to hold a significant share of around 50% in the car air freshener market.
“Manufacturers are investing huge sums in the expansion of their product lines and product innovation to cater to sustainability demand from consumers. Some of the key players are also focusing on new ways of presenting eco-friendly products in the international market.” – Says an FMI analyst.
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Competition Landscape: Car Air Freshener Market
Leading manufacturers of car air fresheners are focusing on innovation & development of new car air fresheners. Major players present in the car air freshener market are Procter & Gamble Co., Car-Freshener Corporation, California Scents, Church & Dwight Co. Inc., Godrej Household Products, Reckitt Benckiser Group Plc, Amway, Kobayashi, Liby, Houdy, Farcent, and Jiali among others.
Global Car Air Freshener Market Outlook by Category
By Product Type:
- Clip-on
- Plug-ins
- Spray/Aerosol
- Paper
- Hanging
- Other
By Product Form:
- Crystal
- Foam
- Gel
- Liquid
- Powder
- Other
By Price Range:
- Low
- Medium
- Premium
By Sales Channel:
- Hypermarkets/Supermarkets
- Convenience Stores
- Departmental Stores
- Independent Stores
- Online Retailers
- Others
By Region
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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