It is projected that the Indonesia market sustainable tourism would grow to US$ 10.2 million by 2022. The analysis projects that sales would rise at a remarkable 27.3% CAGR. The sustainable tourism market in Indonesia accounts for between 3% and 8% of the world’s total tourist revenue.
The Indonesia sustainable tourism industry is following various promotional activities such as direct marketing, discounts, offering free giveaways, and hosting events activities to promote their services. As the majority of potential customers are millennials who prefer social media to search and discover travel packages, companies are investing in advertisement on social media channels to improve sales.Aside from that, the country’s service sector is gradually aiming for the contactless/online payment trend. When contactless transactions are allowed, customers save time by not trying to sort through cash or enter their PIN. The introduction of mobile payments has also made carrying a wallet out-of-date. Travel agencies and cash counters at tourist locations are offering cashless payment methods to offer convenience to tourists.
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Key takeaways
- 26-35 age group segment will continue to hold the highest share in market.
- The domestic tourist segment will remain highly lucrative in the tourist type category
- In terms of tour type, the package tours segment is estimated to account for a dominant share in the market.
- Based on booking type, demand in the online segment will remain high through 2032.
Key Manufacturing Companies
- Altai Travel
- Travelxism Sustainable Tour
- Sumatra Eco Travel Bukit Lawang- Tours & Treks
- Javaindo Ecotourism Tour & Services
- Exo Travel Indonesia
- Happy Trails! Asia-Indonesia
- Azimuth Adventure Travel Ltd
- Satguru Indonesia-Travel Management Company
- K.B.A Tur (PT. Karang Bali Asli Tur)
- Delokal- Travel Like Local
- Authentic Indonesia
- Trijaya Travel: Sumatra Tour & Travel Agent Medan
- Destinazones
- Wild Sumatra Tours
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Competition Landscape
Leading companies operating in the Indonesia sustainable tourism market are focusing on maintaining sustainable tours and eco-friendly practices during the trip, advertising popular tourist destinations in Indonesia, and new offers to improve sales.
Indonesia Sustainable Tourism Market by Category
Tourism Type:
- Eco-Tourism
- Green Tourism
- Soft Tourism
- Community Tourism
Booking Channel:
- Phone Booking
- Online Booking
- In-Person Booking
Tourism Type:
- Domestic
- International
By Tourist Type, Indonesia Sustainable Tourism Market is segmented as:
- Independent Traveler
- Tour Group
- Package Traveler
Consumer Orientation, Indonesia Sustainable Tourism Market is segmented as:
- Men
- Women
By Age Group, Indonesia Sustainable Tourism Market is segmented as:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
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