The market for culinary tourism is anticipated to surpass US$ 977.3 billion in 2022 and is anticipated to reach US$ 4,530.9 billion by 2032, growing at a CAGR of 16.6% between 2022 and 2032.
Travelers are rethinking the consequences of their consumption, and vegans, vegetarians, and flexitarians are gaining immense traction in food tourism.Vegetarian and vegan tourists are searching on the internet and other sources for vegetarian and vegan-friendly options. They are willing to try new things and meet new people who are likeminded.
Another factor driving demand in the culinary tourism market is the spread of social media and advertising of distinctive food and beverage experiences. As a result, Gen-Zers and baby boomers are quickly becoming the most important target demographic. Increased viewership of food programmes on television and online streaming services is also fueling market demand.
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Key Takeaways from the Culinary Tourism Market Study
- Europe dominated the culinary tourism market and held the largest revenue share of in 2021.France, Germany and U.K. are expected to lead the culinary tourism market in Europe.
- In terms of booking channel, online travel agents segment is estimated to account for the highest value share in the culinary tourism market.
- In terms of activity type, food festival segment leads in terms of market share as food-festival events have become trend-setters in the culinary world.
- In terms of tourist type, domestic segment dominated the culinary tourism market in 2021, as travellers are more familiar with the rules, laws and tax policies pertaining in their region.
“Regions are embracing their culinary history and are incorporating gastronomy in their tourism offerings. Further, countries with rich culinary traditions are focusing on the development of culinary tourism and providing incentives for local businesses to invest in this tourism segment.” says an FMI analyst.
Who is winning?
The players operating in the global culinary tourism industry have adopted various developmental strategies to expand their market share, exploit the culinary tourism market opportunities, and increase profitability in the market.
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Major Key players
- Abercrombie & Kent USA, LLC
- Classic Journeys, LLC
- G Adventures
- Greaves Travel Ltd
- India Food Tour
- ITC Travel Group Limited
- The FTC4Lobe Group
- Topdeck Travel [Flight Centre (Uk) Limited)]
- The Travel Corporation
- Gourmet on Tour Culinary Adventures
- International Culinary Tours
- Butterfield & Robinson Inc.
Global Culinary Tourism Market by Category
By Activity Type:
- Culinary Trials
- Cooking Classes
- Restaurants
- Food Festival
- Others
By Booking Channel:
- (OTA) Online Travel Agents
- Traditional Agents
- Direct Booking
By Tourists Type:
- Domestic
- International
By Tour Type:
- Independent Traveler
- Tour Groups
- Package Traveler
By Consumer Orientation:
- Men
- Women
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46- 55 Years
- 66-75 Years
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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