Kegs Market Surges at a 4.5% CAGR, Envisioning Dynamic Growth by 2033 | FMI

Anticipated to yield a market revenue of US$ 939 million in 2023, the kegs market is poised for robust growth, with a projected ascent to US$ 1.5 billion by 2033, reflecting a compound annual growth rate (CAGR) of 4.5% over the decade. This trajectory underscores the sector’s resilience and potential for expansion in the coming years. The ascending trend signifies sustained demand and evolving market dynamics, suggesting a lucrative landscape for stakeholders. As the industry navigates through the next decade, the kegs market is positioned for substantial value augmentation, presenting opportunities for innovation, strategic investments, and market differentiation.

Rising alcohol consumption among individuals is expected to drive the demand for alcoholic keg containers, given their ability to preserve the flavor and properties of the contents. Additionally, the expanding reach of retail outlets has facilitated greater accessibility to beverages, thereby fueling the demand for kegs. As more consumers seek convenient ways to enjoy alcoholic beverages, the surge in keg demand reflects a broader trend influenced by both changing preferences and the accessibility afforded by retail channels. This underscores the integral role kegs play in maintaining beverage quality and meeting the evolving demands of a growing consumer base.

China is anticipated to secure the second position in the global kegs market hierarchy, boasting the swiftest compound annual growth rate (CAGR) at 6% and an estimated market value of US$ 167.7 million in 2033. The significant driver behind this growth is the abundant supply of raw materials such as tin, stainless steel, plastic, among others. Furthermore, the region’s market expansion is bolstered by a high concentration of suppliers, highlighting a favorable ecosystem for the kegs industry. This underscores China’s pivotal role in the global kegs market, driven by both resource availability and a robust supplier network, contributing to sustained growth in the foreseeable future.

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Key Takeaways from the Kegs Industry:

• The United States kegs market is projected to attain market value of US$ 325.7 Million by 2033, growing at a CAGR of 5.2% in the coming years. Increasing automation in the industry, thanks to technologies like smart sensors, APIs, software, and cloud databases, is propelling market growth in the country.
• China market is estimated to grow at the fastest growth rate of 6% CAGR, to arrive at US$ 167.7 Million by 2033. The growing application of kegs in beverages and pharmaceutical sectors is leading the market expansion.
• The United Kingdom kegs market is expected to achieve a market valuation of US$ 81.5 Million by 2033 end, exhibiting a CAGR of 4.9% in the coming years. Increasing efforts by the keg manufacturers to release new products with breakthrough technology and authorized by formal regulatory bodies.
• The market is observing increasing preference for kegs having a capacity of 20L to 40L. Large breweries, bars, and restaurants are making use of kegs with this much capacity to preserve beverages, alcoholic or non-alcoholic. The ever-increasing growth of beverage sector is predicted to keep up the demand for kegs.

Market Drivers-

1. Craft Beer Renaissance: The surge in craft breweries and microbreweries has led to an increased demand for kegs. Kegs are the preferred choice for serving and distributing craft beer due to their convenience and recyclability.
2. Sustainability and Environmental Concerns: Kegs are eco-friendly packaging solutions as they are reusable and recyclable. This aligns with the growing environmental consciousness of consumers and businesses alike.
3. Product Quality and Freshness: Kegs protect beverages from light and oxygen, ensuring the freshness and quality of the contents. This is particularly important for beer, wine, and other beverages.
4. Cost-Efficiency: For businesses, kegs can be a cost-effective option for packaging and distributing beverages compared to single-use containers. They eliminate the need for packaging and labeling, reducing associated expenses.
5. Customization and Branding: Kegs can be customized with branding and design, offering a unique opportunity for breweries and beverage producers to promote their products and enhance brand recognition.
6. Diverse Applications: Kegs are not limited to beer; they are used for various beverages, including wine, cider, soft drinks, and cold-brew coffee. Their versatility appeals to a broad range of producers.
7. Consumer Preferences: Many consumers enjoy the experience of draught beer and other beverages, which is facilitated by kegs. This preference drives demand for kegged products in bars, restaurants, and homes.

The Key Players Are:

• Ardagh Group S.A
• Petainer UK Holdings Ltd.
• Blefa GmbH
• Schaefer Container Systems
• The Metal Drum Company
• Julius Kleemann GmbH & Co KG
• THIELMANN – The Container Company
• American Keg Company
• NDL Keg Inc.
• Shinhan Industrial Co, Ltd.
• Ningbo BestFriends Beverage Containers Co. Ltd.
• Maisonneuve Group

Easy Recyclability and Reduced Transportation Costs of Plastic Kegs to Drive its Adoption

The plastic kegs segment is poised to lead the market throughout the forecast period, projecting a notable Compound Annual Growth Rate (CAGR) of 4.1%, an increase from the 3.3% CAGR observed in the historical period. Manufacturers are directing significant investments into PET plastic kegs, driven by the cost efficiency associated with their production and recycling compared to metal kegs. The growing preference for plastic kegs, attributed to their easy recyclability and reduced transportation costs due to their lighter weight, is expected to drive a surge in demand for this segment.

Concurrently, the stainless-steel segment is forecasted to expand to 1.4 times the current market value by the end of 2033. The increasing adoption of steel kegs is driven by their ability to protect contents from UV lights and other external environmental factors, further contributing to market growth.

New Developments Shaping up the Kegs Market:

• In June 2022, Ara Partners (“Ara”) unveiled that it has acquired Petainer Ltd., a global producer of sustainable beverage packaging solutions based in the UK. Ara collaborated with Next Wave Partners LLP affiliates and Petainer Management to make this acquisition.
• In May 2022, BLEFA got together with other major companies dealing in keg supply chain to introduce new Steel Keg Association (SKA) to provide the advantages of steel kegs to beverage companies and breweries, as well as restaurants and bars.
• In May 2021, Lumiere Technologies turned into a new Indian partner of BLEFA. The company is based in Bangalore, and is a subsidiary of the SpectraA Group. The latter is a famous company in the Indian brewery industry as it offers breweries with one-stop platform for all solutions. Likewise, the firm offers a comprehensive solution to soft drink plants, food & beverage establishments, distilleries, and other businesses.
• In January 2020, Blefa Kegs and American Keg revealed technological investment and considerable equity by Blefa in the future growth of American Keg. With this agreement, American Keg is forecast to witness robust growth in employment and production over time.

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Given Below are the Kegs Market Segments
Capacity:

• Upto 20 L
• 20 L to 40 L
• 40 L to 60 L
• Above 60 L
• Material:
• Plastic
• Tin
• Stainless Steel

End Use:

• Alcoholic Beverages
• Beer
• Wine
• Spirits
• Cider
• Non-Alcoholic Beverages
• Soft-Drinks
• RTD Beverages
• Juices
• Others
• Cooking Oil
• Chemicals
• Others

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