The demand in the herbal beauty products market is anticipated to grow at approximately 6.3% CAGR between 2023 and 2033. The market for herbal beauty products may reach US$ 73.0 billion in 2023. The target market nearly holds ~5.9% share in the overall beauty products industry.
More and more people are becoming aware of the benefits of using herbs for beauty purposes and this trend is becoming more prevalent. As such, the demand for herbal beauty products is growing as every individual is now aware of the adverse effects of synthetic cosmetics and skincare products on the skin.
Additionally, thanks to advertisements and marketing campaigns on platforms such as Instagram, Facebook, and YouTube, more individuals are becoming knowledgeable about the benefits of using herbal beauty products. I often see in advertisements that herbal beauty products can make your skin look more radiant and smooth.
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Key Takeaways from the Herbal Beauty Products Market Study
- Based on consumer orientation, the global herbal beauty products market is segmented into adults and kids. The adult segment is estimated to account for the largest share by 2021 end.
- China will emerge as a highly lucrative market for herbal beauty products in East Asia.
- The U.S. will record the highest sales of herbal beauty products in North America.
- Backed by presence of a well-established beauty industry, the sales of herbal beauty products will pick up pace in the I.K.
- Supermarkets are expected to remain the preferred distribution channel for herbal beauty products. However, the sales via online platforms are expected to catch up soon.
“Players currently operating in the market are focusing on innovations to expand their portolfio. Some are even targeting specific skin problems to carve a niche amidst soaring competition. Meanwhile, leading brands are expanding their availability across e-commerce platforms to gain competitive edge,” said a FMI analyst.
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Who is Winning?
A few key players in the herbal beauty products market are Surya Brasil Organic Beauty Products, Weleda AG, INIKA, Lotus Herbals Limited, Bio Veda Action Research Co. (Biotique), Guangzhou, Liwei Cosmetics Co Ltd., Dr. Hauschka, VLCC Healthcare Ltd., Hemas Holdings PLC, Herb labo Co. Ltd, The Himalaya Drug Company, Shahnaz Ayurveda Pvt. Ltd, GROWN ALCHEMIST, Shenzhen Panni E-Business Co. Ltd., and Arbonne International LLC among others.
Global Herbal Beauty Products Market by Category
By Product Type:
- Skin Care
- Face Cleanser
- Face Wash
- Sun Protection
- Night Creams & Gels
- Others (Masks, Cream)
- Hair Care
- Hair Oils
- Shampoos
- Hair Conditioners
- Others (Hair Serum, Mask, Color)
- Bath & Body Care
- Body Scrub
- Body Lotion
- Soap
- Others
- Makeup
- Fragrance
By Consumer Orientation:
- Adults
- Kids
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
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