The deodorant stick market is predicted to be valued at US$ 2,048.8 million in 2023 and to reach US$ 3,500 million by 2033. During the projected period, the use of deodorant sticks is expected to grow at a CAGR of 5.5%.
An opportunity not to be missed is the growing trend toward natural and organic deodorants. Studies have shown that increasing numbers of consumers are aware of the hazards posed by chemicals, and they want to find a safer solution than deodorants. Brands that are able to jump on this trend, with effective and eco-friendly products, can expect a leg up.
Another bright road is sustainability and packaging innovation. Brands are being pushed to be more sustainable, with environmentalists demanding recyclable packaging and less use of plastic.
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Companies that can incorporate such eco-friendly initiatives into their product offerings will resonate with environmentally aware consumers and foster brand loyalty. The growing popularity of gender-neutral and inclusive marketing presents a fresh opportunity for the Deodorant Stick market. By moving away from traditional gender-specific product lines, brands can cater to a diverse customer base, promoting inclusivity and diversity in their messaging.
The advent of e-commerce and digital marketing also opens new avenues for growth. Online channels allow companies to reach a global audience and implement targeted marketing strategies, tailoring their offerings to specific demographics and preferences. The COVID-19 pandemic has altered consumer behavior, with an increased emphasis on personal hygiene and wellness. Deodorant brands can leverage this newfound hygiene consciousness by highlighting the long-lasting odor protection and antibacterial properties of their products.
Key Takeaways from the Deodorant Stick Market Report
- As per FMI, the United States spearheads growth in North America, with an approximate 5.3% CAGR forecasted for the period.
- Deodorant stick in India is anticipated to surge at a 5.2% CAGR over the next ten years.
- Germany is expected to experience robust growth at a CAGR of 5.4% by 2023.
- Future Market Insights projects online platforms to dominate the sales channel segment with a 5.9% CAGR over the next decade.
- FMI forecasts the alcohol-free segment to expand impressively at a 5.7% CAGR from 2023 to 2033.
“Deodorant stick market grows with hygiene awareness and eco-friendly trends, offering opportunities for established and emerging brands through strategic marketing”, remarks an analyst at FMI.
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How Key Players are Revolutionizing the Deodorant Stick Market?
Key players are driving a revolution in the deodorant stick market through innovation and consumer-centric approaches. They continuously invest in research and development to offer advanced formulations that address specific needs like long-lasting protection, natural ingredients, and skin sensitivity. Sustainability is a priority, with many players adopting eco-friendly packaging and cruelty-free practices.
Strategic marketing campaigns, celebrity endorsements, and social media engagement amplify brand visibility and attract diverse consumer segments. Key players also foster collaborations with fragrance houses, elevating the olfactory experience. By embracing technology, sustainability, and customer feedback, these industry leaders redefine the deodorant stick market, setting new standards for efficacy, ethics, and personal care.
Product Portfolio
- Colgate-Palmolive’s product portfolio spans oral care, personal care, and household products. Their renowned oral care brands like Colgate and Sensodyne ensure healthy smiles, while Palmolive and Softsoap provide a range of bath and body care options, maintaining their commitment to wellness and hygiene.
- Mandom Corporation’s product portfolio focuses on men’s grooming and beauty care. Their primary GATSBY brand includes hair styling products, skincare, and shaving essentials, while Lucido-L focuses on hair styling solutions for women. Mandom emphasizes grooming and self-expression in its offerings.
More Insights Available
Future Market Insights offers an unbiased analysis of the deodorant stick market, providing historical data from 2018 to 2022 and forecast statistics from 2023 to 2033.
To understand opportunities in the deodorant stick market, the report is segmented on the basis of Product (With-Alcohol and Alcohol-Free), Packaging Material (Glass, Metal and Plastic), Sales Channel (Store Based Retailing, Modern Retailers (Convenience Stores, Discounters, Hypermarkets, Supermarkets, Traditional Retailers (Specialty Stores, Independent Grocers, Other Retailers and Online Retailing)), across 7 major regions (North America, Latin America, Western Europe, Eastern Europe, South Asia and Pacific, East Asia, and Middle East & Africa).
Key Segments Profiled in the Deodorant Stick Industry Survey
By Product:
- With-Alcohol
- Alcohol-Free
By Packaging Material:
- Glass
- Metal
- Plastic
By Sales Channel:
- Store Based Retailing
- Modern Retailers
- Convenience Stores
- Discounters
- Hypermarkets
- Supermarkets
- Traditional Retailers
- Specialty Stores
- Independent Grocers
- Other Retailers
- Online Retailing
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia and Pacific
- East Asia
- Middle East & Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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