The Vegan Protein Bars market is poised for remarkable growth, with a projected size of US$ 3,965.7 million by 2033, driven by a robust 18% value CAGR from 2023 to 2033. As health-conscious consumers seek convenient and plant-based protein options, this market’s expansion reflects a growing demand for nutritious, sustainable snacks.
As more consumers hunt for plant-based, dependable, and advantageous snack options, the Vegan Protein Bars market is expanding quickly. Vegan protein bars provide a delicious alternative for people with dietary restrictions or seeking for long-term solutions, with a greater emphasis on health and nutrition. The increased popularity of vegan meals that are low in calories and quick to prepare is driving market expansion.
Vegan protein bars are made with plant-based fixings like hemp, soybeans, vegetables, cereals, vegetables, nuts, and seeds. These bars are high in fiber, which helps processing, retention, gas and bulging decrease, and motility.
As veganism and a plant-based diet with less carbohydrates become more popular, vegan protein bars are becoming increasingly well-known. Low-carb, gluten-free, sugar-free, and sensitivity-friendly food options are now possible thanks to evolving wellness trends.
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According to the International Health, Racquet & Sports club Association (IHRSA), 2019 marked impressive returns for the fitness industry. An IHRSA report found that the revenue of the global industry totaled US$94 Bn in 2019.
With an increasing number of people focusing on maintaining a healthy lifestyle and adopting various fitness regimes the demand for vegan protein bars is expected to soar.
Key Takeaways from the Vegan Protein Bars Market Report
- The vegan protein bars market is expected to reach a value of US$ 883.4 Mn in 2020 and is expected to continue growing at a positive CAGR through the forecast period
- Europe is expected to offer lucrative growth opportunities due to rising flexitarian population in the region
- Nuts based vegan protein bars sales are likely to surge due to increasing demand from people for anti-oxidants and fibers in the bars
- Inconsistent prices of raw materials and wavering supply act as major limitations to market growth
“Veganism is growing in popularity around the world and this in turn is creating lucrative prospects for the growth of the market. According to Google Trends, the online popularity of veganism has nearly doubled itself in the last five years. The trend is likely to continue, creating lucrative prospects for the vegan protein bars market,” said an analyst at FMI.
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COVID-19 Impact Analysis
The COVID-19 pandemic has disrupted various sectors including the vegan protein bars market. Transport restrictions have created obstacles for sourcing raw materials. Production as well was hampered during lockdown imposed to curb the spread of the virus. Players are expected to experience a downward trend due to the lack of demand and supply.
The market is expected to bounce back gradually from 2021 onwards. Increasing caution regarding health and fitness is expected to fuel demand in the market.
Who Is Winning?
Companies operating in the market are focusing on product launches. They are emphasizing on improving the taste, texture, and nutritional values of vegan protein bars.
For instance, in June 2020, Nestle introduced a new variety of YES! Snack bars created from nuts and peas. Recently launched Larabar vegan protein bars also have gained immense popularity globally due to their less but healthy ingredient list, according to Women’s Health magazine.
Some of the companies are focusing on mergers and acquisitions as their key strategies to gain competitive advantage.
- For instance, one of the leading names in the market – Hershey has recently acquired ONE Brands to expand its existing protein bars product portfolio.
- Earlier In 2017, the venture capital unit of General Mills invested in D’s Naturals, a manufacturer of low-sugar, vegan No Cow protein bars.
Some of the key players active in the market are PepsiCo Inc., BHU Foods, General Mills Inc., Danone, Garden of Life LLC, Clif Bar and Company, Health Warrior, Raw Rev, Simply Protein, Gomacro, PROBAR LLC, NuGo Nutrition and ALOHA.
Valuable Insights into The Vegan Protein Bars Market Report
In its latest report, Future Market Insights (FMI) has presented a detailed analysis on the vegan protein bars market along with an assessment for the years 2020-2028. In order to provide a comprehensive analysis, the market has been divided into several segments. Based on the nature, the market is divided into organic and conventional. The conventional segment displays major shares in the market. On the basis of ingredients, the market is segregated into soy, pea, nuts and others.
The market is segmented based on the distribution channel into hypermarkets/supermarkets, convenience stores, drug stores & pharmacies, health & wellness stores, online retailing and other retailers. On the basis of geography, the market is segregated into North America, Latin America, Europe, Japan, APEJ and Middle East & Africa.
Frequently Asked Questions
- How Big is the Vegan Protein Bars Market?
- What is the North America Vegan Protein Bars Market Outlook?
- At What Rate will Vegan Protein Bars Demand Grow in Europe?
- What Are the Key Trends Shaping the Vegan Protein Bars Market?
- What share of Vegan Protein Bars Demand comes from China?
Author
Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.
She has exceptional analytical skills and often brings thought leadership to the table.
Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.
Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor’s Degree in Electrical Engineering from Nagpur University, India.
Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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