The cat food market value is expected to total US$ 44,744 million in 2023, as per the recent Future Market Insights (FMI) study. The overall sales are expected to reach US$ 60,951.4 million by 2033, capturing a CAGR of 3% from 2023 to 2033.
The astounding growth in cat adoption rates is mostly attributable to the growing millennial population and the growing trend of pet humanization. The market for cat food is expanding as a result of rising nondiscretionary and discretionary product demand caused by an apparent increase in cat ownership.
Some of the largest producers are focusing on delivering a wide range of luxury food items, including vegan, organic, and gluten-free varieties, in order to give better meals for cats. In an effort to maintain their competitiveness, other market participants are jumping in and developing new packaging solutions.
As pet ownership increases and owners seek more premium and nutrient-rich diet options for their feline companions, the cat food market is gradually expanding. As more people realise how crucial a balanced diet is to the health and happiness of cats, the industry is growing. Additionally, the availability of specialised formulations and flavours allows for the satisfaction of a range of feline preferences.
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Among various types, wet cat food segment is gaining traction in the market due to its balanced flavor profile covering vitamins, and minerals. As per the study, it is expected to register a CAGR of around 5% over the forecast period 2021-2031.
With advancements in e-commerce, consumers are now transitioning towards online retailers for purchasing cat food products, which, in turn is spurring sales prospects. As per FMI, it is forecast to expand at a CAGR of 5.9%, reaching a valuation of US$ 8,939.4 Mn by the end of 2031.
Growth prospects are likely to remain positive in China driven by growing urbanization, widespread pet humanization trends and rise in pet ownership trends especially among younger generation. FMI has estimated that, China will account for over 50.8% of East Asia sales in 2021.
“Increasing urbanization along with rising disposable income is contributing to the growth of the cat food market. Growing emphasis on pet humanization trends along with cultural trends are further spurring sales prospects. Besides these, leading market players are focusing on expanding their portfolio. Therefore, a slew of new plant-based products are being launched, which is expected to bode well for the market,” said a FMI analyst.
Key Takeaways from Cat Food Market Survey
- Driven by pet humanization trend, China is estimated to account for 50.8% of East Asia market share in 2021.
- Thailand market for cat food is forecast to grow at a CAGR of 7.5% over the assessment period 2021-2031.
- The U.S. is leading the market for cat food in North America and is estimated to account for over 89.1% of North America market in 2021.
- Based on type, demand for wet cat food is anticipated to rise at a CAGR of 5% over the forecast period.
- Based on distribution channel, online retailers are expected to grow at a CAGR of 5.9% over the assessment period.
Key Drivers
- Pet humanization is a major factor driving demand for cat food market.
- Owing to its high nutritional profile, cat food market is growing at a rapid pace.
- Growing urbanization along with steady growth observed in the number of cat owners is propelling demand for cat food.
Key Restraints
- High impact regulations in the cat food industry is likely to restrict the market growth.
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Competitive Landscape
Cat food manufacturers are focusing on new product launches to enhance their product portfolio.
For instance, in 2020, Purina announced the launch of its new, one of its kind cat food called Pro Plan LiveClear, which reduces allergens on cat hair and dander.
In 2021, Catit, the brand known for its range of cat toys and accessories announced the launch of Nuna, the UK’s first ever range of insect-based cat food. With this new launch Catit aims at setting up a new standard in the premium food category.
Some of the leading players operating in the cat food market profiled by FMI are:
- Evanger’s Dog & Cat Food Company, Inc.
- Mars Incorporated
- Purina
- Hill’s Pet Nutrition
- Affinity Petcare SA
- Nutro Products Inc.
- Dave’s Pet Food
- Boulder Dog Food Company
- Rollover Pet Food Ltd.
- Real Pet Food Company Pty Ltd
- Freshpet
- Burgess Group PLC
- Nature’s variety
- Fromm Family Foods LLC
- JustFoodForDogs ( approx)
- The J.M. Smucker Company
- Steve’s Real Food
- Natures Goodness Pet Food
- Party Animal, Inc.
- Iams
More Valuable Insights on Cat Food Market
FMI, in its new report, offers an unbiased analysis of the global cat food market, analyzing forecast statistics through 2021 and beyond. The survey reveals growth projections on in cat food market with detailed segmentation:
By Nature:
- Organic
- Monoprotein
- Conventional
By Source:
- Animal Derived
- Plant-derived
- Insect-derived
By Product Type:
- Kibble/Dry
- · Treats and Chew
- Dehydrated Food
- Freeze Dried Food
- Freeze-Dried Raw
- Wet Food
- Frozen
- Raw Food
- Powder
By Pet Type:
- Kitten
- Senior
By Packaging Type:
- Pouches
- Bags
- Folding cartons
- Tubs & Cups
- Can
- Bottles & jars
By Distribution Channel:
- Store-based Retailing
- Online Retailers
Key Questions Covered in the Cat Food Market Report
- The market survey also highlights projected sales growth for cat food market between 2021 and 2031
- The report offers insight into cat food demand outlook for forecast period 2021-2031.
- Cat food market share analysis of the key companies within the industry and coverage of strategies such as mergers & acquisitions, collaborations or partnerships, and others
- Cat food market analysis identifies key growth drivers, restraints, and other forces impacting prevailing trends and evaluation of current market size and forecast and technological advancements within the industry
Author
Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.
She has exceptional analytical skills and often brings thought leadership to the table.
Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.
Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor’s Degree in Electrical Engineering from Nagpur University, India.
Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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