With a 7.0% CAGR from 2023, the India alcohol market is expected to reach US$ 111.2 billion by 2033. Urbanization, population growth, rising disposable income, and a growing whisky preference particularly in urban areas are the main drivers of this growth.
It is estimated that the alcohol market in India will be valued US$ 54,740.0 million in 2023 and US$ 111,238.9 million in 2033. The forecast timeframe sees a significant compound annual growth rate (CAGR) of 7.0% for alcohol sales in India.
Over the research period, increased levels of urbanisation, population growth (particularly in metropolitan areas), and rising disposable incomes led to an expansion of the alcohol market in India. Over time, as major cities’ pub and cocktail cultures gained traction and acceptance, so did the country’s desire for alcoholic beverages. The Indian alcohol market is anticipated to grow in the next years due to the growing demand for whisky, especially among metropolitan consumers.
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As a result of shifting consumer preferences, an increase in the number of middle-class people, and an increase in cultural acceptance, the Indian alcohol market is expanding at an incredible rate. In this unpredictable context, increased demand for premium spirits and craft beverages reflects the nation’s rising drinking culture and economic prosperity.
The India alcohol market is rapidly rising as a result of changing customer demands, an increase in the middle-class population, and increased cultural acceptance. Premium spirits and craft beverages are in high demand in this volatile environment, reflecting the country’s growing drinking culture and economic success.
The country’s changing demographics will accelerate the expansion of the target market even further. Between the ages of 18 and 25, a large share of the population is in this bracket. Furthermore, the country’s median age is thought to be around 27 years. These demographics are expected to support the expansion of the Indian alcohol market, despite the fact that the legal drinking age varies by state in India. Furthermore, higher expenditure on various lifestyle, food, and beverage items, including alcohol, will almost likely be a consequence of rising per capita disposable income. Again, there has been a major change in Indian lifestyle in recent years, especially among the urban population. With pub and cocktail culture being widely adopted, the future of the Indian alcohol sector is bright.
Though the IMFL segment leads market growth, beer, country liquor, and wine segments follow closely after the category and aid the expansion of the Indian alcohol market.
Key Takeaways:
- The Indian Made Foreign Liquor (IMFL) segment is estimated to exceed a value of US$ 40 billion while registering a CAGR of 5.2% between 2016 and 2026.
- IMFL will account for 66% of the total market revenue during the period of observation.
- Beer, country liquor, and wine will follow closely after the IMFL segment during 2016 and 2026.
- Andhra Pradesh and Telangana are the two states that are estimated to contribute significantly to the overall growth of the Indian Liquor Market.
- Andhra Pradesh and Telangana have the highest number of alcohol consumers in the country.
Competitive Landscape
Allied Blenders & Distillers Pvt. Ltd., Bangalore’s SAB Miller India Ltd., and Tilaknagar Industries Ltd., among others, are some of the dominant players in the Indian alcohol market profiled in the full version of the report.
Leading market players are keen on product development and facility expansions. These organizations also adopt diverse organic and inorganic business strategies to improve their market position.
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More Insights Into the Indian Alcohol Market
In its latest report, FMI offers an unbiased analysis of the global Indian alcohol market, providing historical data from and forecast statistics for 2016 to 2026. To understand the global market potential, growth, and scope, the market is segmented on the basis of product type (IMFL (brandy and cognac, rum, whiskies, white spirits, others), Beer (mild, strong), Wine (red wine, white wine, rose wine), country liquor), make (imported liquor, IMFL, foreign liquor bottled in India, Indian made Indian liquor), gender (male, female), ingredients (grains, molasses, fruits, and vegetables), distribution market (government-controlled, open market, auction market), and region.
According to the same reports, based on segmentation, the IMFL category will dominate the market with a CAGR of 5.2%. This category will surpass US$ 40 billion and account for 66% of the overall market revenue. Based on region, the South Zone will likely make substantial contributions to the total market growth. Owing to the presence of a large number of alcohol consumers, Andhra Pradesh and Telangana are estimated to dominate the market. In brief, the adoption of the ‘pub and cocktail’ culture, a growing urban population, shifts in lifestyles, and increasing disposable income will aid the growth of the Indian alcohol market during the projection period.
The key segments covered in this report are:
By Type
- IMFL
- Brandy and Cognac
- Rum
- Whiskies
- White Spirits
- Others
- Beer
- Mild
- Strong
- Wine
- Red Wine
- White Wine
- Rose Wine
- Country Liquor
By Make
- Imported Liquor
- Indian Made Foreign Liquor
- Foreign Liquor Bottled in India
- Indian Made Indian Liquor
By Gender
- Male
- Female
By Ingredients
- Grains
- Molasses
- Fruits and Vegetables
By Distribution Market
- Government Controlled
- Open Market
- Auction Market
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