Men’s Pre-Shave Market Set to Shine, Poised to Surpass US$ 19 Billion by 2033 | FMI

The men’s pre-shave market is predicted to be valued at US$ 9.8 billion in 2023 and US$ 19 billion by 2033. Over the projection period, sales in the men’s pre-shave market are expected to increase at a CAGR of 6.8%. A significant trend is the rising demand for natural and organic products. Consumers are becoming more conscious about the ingredients they put on their skin and are seeking pre-shave solutions with plant-based, cruelty-free, and sustainable formulations.

A notable opportunity lies in the growth of e-commerce. The convenience of online shopping and the increasing digital connectivity have paved the way for direct-to-consumer brands to thrive. This allows smaller, niche players to enter the market and cater to specific grooming needs with unique offerings. The market is witnessing a shift towards multifunctional pre-shave products. Consumers are seeking products that not only provide a smooth shave but also offer additional benefits such as moisturization, soothing properties, and anti-aging effects.

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This trend aligns with the rising preference for simplified grooming routines. Customization and personalization are gaining momentum. Men are looking for tailored solutions that address their specific skin concerns and preferences. Companies are leveraging technology to offer personalized recommendations and create bespoke pre-shave formulations.

Key Takeaways from the Men’s Pre-Shave Market:

  • By nature, conventional men’s pre-shave products are expected to hold around 25% of the global market share in 2023
  • Men’s pre-shave creams are expected to be most widely sold, registering a CAGR of 7.1%
  • By end user, salons and spas are expected to account for over 30% of total demand
  • North America is expected to be an important market for men’s pre-shave products, expected to rise at a 6.9% CAGR
  • Asia Pacific to yield significant growth prospects, expected to account for around 35% of the global demand

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“Key players in the men’s pre-shave market are revolutionizing manufacturing through advanced technology, innovative formulations, sustainable practices, and personalized options, setting new standards in quality and innovation”, remarks an analyst at FMI.

How Key Players are Revolutionizing the Manufacturing of Men’s Pre-Shave Products?

Key players in the men’s pre-shave market are revolutionizing the manufacturing process by incorporating advanced technology and innovative techniques. These companies understand the evolving grooming needs of men and are striving to deliver exceptional products that provide a superior shaving experience.

Through extensive research and development, they are introducing cutting-edge formulations that ensure a smooth and comfortable shave, reducing irritation and razor burn. Key players are focusing on sustainable practices, using eco-friendly ingredients and packaging materials. They are also embracing customization, offering personalized options to cater to individual preferences. With their dedication to excellence and customer satisfaction, these key players are reshaping the landscape of the men’s pre-shave market, setting new standards of quality and innovation.

Key Players in the Market:

  • Mountaineer Brand Products
  • The Procter & Gamble Company (Gillette)
  • Pré de Provence
  • Combe Incorporated
  • The Real Shaving Co.
  • eShave, LLC.
  • Naveh Pharma Ltd.

Market Segmentation

By Nature:

  • Natural
  • Conventional

By Product Type:

  • Oil
  • Cream
  • Gel
  • Soap

By End User:

  • Retail
  • Commercial
  • Fashion Industry and Salons & Spas

By Distribution Channel:

  • Direct
  • Indirect
  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Independent Stores
  • Online Store
  • Others

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • Middle East and Africa

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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