In 2023, the global demand for household car wipes market is expected to generate a business of around US$ 4.55 billion. As per our findings, the CAGR for the household care wipes market demand is expected to be almost 6.1% between 2023 and 2033.
The global household care wipes market value is expected to be worth roughly US$ 8.22 billion by the termination of this forecast period by 2033.
Changing lifestyle and hygiene habits following higher knowledge about the benefits of utilizing wet wipes is projected to drive the global market. On top of that, the introduction of novel materials with better design and texture is also expected to boost the demand for disposable wipes.
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Key Takeaways from the Household Care Wipes Market Analysis Report
- The overall demand for personal care wipes in the United States in 2022 was figured out to be around 18.3%. The growing requirement for wipes designed for specific purposes is expected to create new opportunities in this regional market through 2033.
- Germany is another leading market for the production of household care wipes in Europe. The country with some leading household care wipe manufacturers generated almost US$ 205 million in revenue in 2022.
- In Asia Pacific, China currently leads in production and supply of sanitary wipes having a global market share of 8.4% in 2022. As per our market analysis, the country is also expected to follow a higher growth rate over the next ten years.
- India closely follows China in the consumption of household cleaning wipes and had a total market share of 7.5% in the year 2022.
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Competitive Landscape for the Household Care Wipes Market
Owing to a combination of both existing businesses and new entrants, the global household care wipes market is differentiated as being extremely fragmented and competitive. Meanwhile, prominent market players are ramping up their efforts to take advantage of the rising trend toward biodegradable and eco-friendly wipes.
Recent Developments in the Household Care Wipes Industry
A KCWW Inc. brand, named Cottonelle, began promotion of its ‘DownThereCare’ campaign in April 2023 in collaboration with a leading advertising firm FCB Chicago. The business undertook significant market research to discover common problems with intimate care hygiene to advertise and captivate its target demographic.
Procter & Gamble Company received a patent for their new line of wet wipes with lotion and substrate in June 2023. According to this patent report, the lotion contains 98.5 to 99.9% water by weight, benzoic acid, and a mere 0.024 to 0.072% sodium benzoate. As the quantity of benzoic acid is larger than or equal to the amount of sodium benzoate the pH of the lotion ranges from 3.6 to 4.2. Benzoic acid is formed when the sodium benzoate in the lotion dissociates and the substrate is made out of lyocell, viscose, and cotton.
Key Segments Profiled in the Household Care Wipes Industry Survey
By Product Type:
- Floor Wipes
- Cleaning or Disinfectant Wipes
- Electrostatic Wipes
- Mops
- Glass or Furniture Wipes
- Others
By Sales Channel:
- Hypermarkets or Supermarkets
- Specialty Stores
- Multi-brand Stores
- Online Stores
- Independent Small Stores
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific Excluding Japan (APEJ)
- Japan
- The Middle East and Africa (MEA)
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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