Water Enhancers Market Surges Toward a Whopping US$ 4 Billion Valuation by 2032, Riding High on a Robust CAGR of 9.5%

Water Enhancers Market

The global water enhancers market is expected to witness growth at a CAGR of 9.5% from 2022 to 2032 and reach a valuation of US$ 4 Billion by 2032. Increasing shift of consumers towards food and beverages that can improve their overall health is anticipated to push the market.

Manufacturers are consistently developing innumerable fortified foods and functional beverages to fulfill consumer demand for healthy products. Water enhancers are formulations that are added to the water to enhance its flavor and nutritional content.

These enhancers are being increasingly consumed by sports athletes and gym enthusiasts. They have gained immense popularity as novel enhancers can eliminate the time required to prepare a drink from scratch. They are also easy to carry and can be stored for a longer period of time.

Health and label-conscious consumers often check the source of ingredients that are used to make the final product. As a result, retailers are mentioning nutrient contents on the packaging of their products to remain transparent.

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Reputed brands are offering water enhancers that are keto-friendly, gluten-free, vegan, non-dairy, and low-carb. As these products cater to a wide range of consumer requirements, demand for water enhancers is expected to surge in the upcoming decade.

Water enhancers are expected to help consumers increase their daily water intake to meet the prescribed levels for maintaining good health and building a strong immunity against foreign pathogens. Water intake varies according to age, gender, activity level, lifestyle, and overall health condition.

As consumers are adopting healthy lifestyles, demand for natural water enhancers that are rich in minerals, vitamins, amino acids, and herbs is expected to increase in the evaluation period. Surging spending capacity and changing lifestyles of consumers, especially in North America, Europe, and Asia is also expected to drive the market during the assessment period.

Key Takeaways: Water Enhancers Market

  • The North America and Latin America water enhancers markets are expected to exhibit growth at CAGRs of 8.2% and 8.1%, respectively, through 2032.
  • North America is set to account for 50% of the water enhancers market share during the assessment period.
  • The Europe water enhancers market is projected to reach US$ 352 Mn in 2032.
  • The India water enhancers market is estimated to create an absolute $ opportunity of US$ 136 Mn in 2022.
  • By active ingredients, the sweeteners segment is likely to hold the highest market share and grow at a CAGR of 8.5% by 2032.

 “Rising awareness about the consumption of nutrient-rich food and beverages is expected to propel the demand for water enhancers globally. Key companies are investing in the development of sugar-free, vegan, and non-carbonated beverages to provide nutrition to consumers,” says a Future Market Insights analyst.

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Competitive Landscape: Water Enhancers Market

Key manufacturers operating in the water enhancers market are focusing on research & development activities to offer various flavored products. They are also collaborating with start-up firms and developing new product lines to enter the untapped areas.

For instance,

  • In July 2020, Kraft Foods, a leading food manufacturing and processing conglomerate based in the U.S., introduced its latest Mio Liquid Water Enhancer. The product not only helps a person in achieving their quota of drinking but also enhances taste. It is available in dozens of flavors, including Lemonade, Berry, Pomegranate, Tangerine, Orange, and Black Cherry. It will help consumers to drink more water without the addition of sugar or soda.

More Valuable Insights on Water Enhancers Market

Future Market Insights, in its new report, offers an impartial analysis of the global water enhancers market, presenting historical data (2017-2021) and estimation statistics for the forecast period of 2022-2032.

Water Enhancers Market Outlook by Category

By Active Ingredients:

  • Sweeteners
  • Vitamins
  • Electrolytes
  • Anti-oxidants

By Sales Channel:

  • Offline Sales Channel
    • Supermarkets/Hypermarkets
    • Departmental Stores
    • Convenience Store
    • Other Sales Channel
  • Online Sales Channel
    • Company Website
    • E-commerce Platform

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

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Frequently Asked Questions

  • How much is the global water enhancers market worth?
  • What will be the global water enhancers market size by 2032?
  • At what CAGR did the global water enhancers market grow in the historical period?
  • At what rate will the demand for water enhancers grow in Europe?
  • What is the North America water enhancers market outlook?

Author

Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.

She has exceptional analytical skills and often brings thought leadership to the table.

Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.

Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor’s Degree in Electrical Engineering from Nagpur University, India.

Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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