The tennis equipment industry in in Western Europe is predicted to be worth US$ 1,758.3 million in 2023, rising to US$ 2,433.8 million by 2033. Tennis equipment sales are expected to grow at a 3.3% CAGR from 2023 to 2033.
The tennis equipment market in Western Europe is experiencing noteworthy trends, robust growth, and promising opportunities. Technological advancements, including smart racket innovations, are gaining popularity. Sustainability is a key focus, with a rising demand for eco-friendly tennis gear.
Personalization options and the dominance of e-commerce platforms contribute to the evolving landscape. The sport’s increasing popularity, coupled with a wellness trend, fuels growth. Opportunities lie in targeting the youth and beginner market, forging collaborations, and implementing innovative marketing strategies. With a keen eye on these dynamics, stakeholders can capitalize on the thriving tennis equipment market in Western Europe.
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Key Takeaways from the Tennis Equipment in Western Europe Report:
- The tennis equipment in Western Europe is expected to grow 3.3% for the forecast period of 2023 to 2033.
- The global demand for tennis equipment is projected to reach at a US$ 12 billion by 2033.
- Tennis equipment sales in Korea are projected to expand at a CAGR of 3%.
- Sales of tennis equipment in Japan are projected to rise at a 4% CAGR through 2033.
- The increasing popularity of tennis is goading key manufacturers of tennis equipment to establish their base in the United Kingdom
“According to FMI’s report, endorsement is one of the key strategies used by tennis equipment manufacturers to drive their sales. Shoes and apparels endorsed by athletes are 60% more likely to get sold as compared to those without any endorsement. Tennis shoes and apparels consumers are also being influenced by brand promotions done by their favorite stars. opines Sneha Varghese, Senior Consultant, of Consumer Products & Goods at Future Market Insights (FMI).
Competitive Landscape:
The tennis equipment market in Western Europe is marked by intense competition, with key players vying for market share amid evolving consumer preferences and technological advancements. A robust competitive landscape is shaped by factors such as brand reputation, product innovation, strategic partnerships, and market presence. Here, we delve into the key players, their strategies, and the overall dynamics of the competitive environment.
Key Players
- Babolat
- Head
- Wilson
- Yonex
- Nike
- Adidas
- Under Armour
New Developments Enhancing the Scope of Tennis Equipment in Western Europe:
- Babolat unveiled a distinctive Nadal racquet with improved spin and control in April 2023.
- Novak Djokovic enhanced his line of racquets in August 2023 by revealing a new design in association with HEAD Tennis.
- Seven new firms that are testing their cutting-edge technology during the 2024 Summer of Tennis were presented by AO startups in August 2023.
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Key Segments
By Product Type
- Tennis Racquets
- Tennis Balls
- Apparel
- Footwear
- Ball Machines
- Tennis Bags
- Other Accessories
By Material:
- Composites
- Metallic
- Other Materials
By Buyer:
- Tennis Equipment for Individuals
- Tennis Gear for Beginners
- Tennis Equipment for Intermediate
- Advanced
- Tennis Equipment for Institutional Use
By Sales Channel:
- Dedicated Stores
- Dedicated e-Commerce
- Specialty Retailers
- Multi-Brand Stores
- Online Retailers
By Countries:
- Germany
- Italy
- France
- United Kingdom
- Spain
- The Netherlands
- BENELUX
- Rest of Europe
About Future Market Insights, Inc. (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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