Active, Smart, and Intelligent Packaging Market Projected to Reach US$ 43.3 Billion by 2027 | FMI

With an estimated value of US$ 27.1 billion in 2022, the Global Active, Smart, and Intelligent Packaging Market is forecasted to witness remarkable growth, projecting a notable compound annual growth rate (CAGR) of 9.8% from 2022 to 2027. By 2027, the market is anticipated to reach a valuation of US$ 43.3 billion, unveiling a world of innovative packaging solutions.

As of 2022, the United States solidifies its position as the central hub for active, smart, and intelligent packaging in North America, commanding an impressive 80% share of total sales. This dominance reflects the significant investments made by globally recognized packaging manufacturers in cutting-edge product research and development within the country. Moreover, a growing awareness of the substantial food waste issue, estimated at 30% to 40% of the U.S. food supply by the United States Food and Drug Administration, is propelling a demand for innovative packaging solutions to address food wastage concerns, enhance product safety, and prolong freshness. This combination of factors positions the U.S. as a pivotal force driving the demand for active, smart, and intelligent packaging in the North American market.

Concurrently, Germany emerges as the primary market for active, smart, and intelligent packaging in Europe, projected to secure a substantial 20% market share in 2022. According to the European Federation of Pharmaceutical Industries and Associations, Europe produces over 1.7 billion vaccines annually, with Germany leading the region as the primary producer of pharmaceutical supplies. The burgeoning growth in the pharmaceutical sector, encompassing drugs and vaccines, propels the demand for advanced packaging solutions in the country. Germany’s stringent government regulations mandating proper marking and labeling of medicinal drugs to combat counterfeit products further underscore its pivotal role in the European active, smart, and intelligent packaging market.

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Global Active, Smart, and Intelligent Packaging Market: Competitive Intelligence

The report profiles some of the leading players in the global active, smart, and intelligent packaging market the likes of

• PakSense, Inc.,
• Landec Corporation,
• Sealed Air Corporation,
• Bemis Company, Inc.,
• Crown Holdings, Inc.,
• Amcor Limited,
• 3M Company,
• Timestrip UK Ltd.,
• Cryolog S.A.,
• Vitsab International AB,
• Varcode, Ltd.,
• LCR Hallcrest LLC,
• Thin Film Electronics ASA,
• CCL Industries Inc.,
• Temptime Corporation,
• Multisorb Technologies, Inc., and
• Coveris Holdings S.A.

How Technological Innovation Driving Competition Fueling Expansion Of Global Active, Smart And Intelligent Packaging Market?

1. Consumer Demands and Expectations:
   • Convenience: Consumers are increasingly seeking convenience in packaging, such as easy opening, resealing, and portability.
   • Information: There is a growing demand for packaging that provides real-time information about the product, such as freshness, expiration dates, and nutritional content.
2. Enhanced Product Protection:
   • Sustainability: Innovative packaging technologies help extend the shelf life of products, reducing food waste and promoting sustainability.
   • Barrier Properties: Intelligent packaging solutions can provide enhanced barrier properties, protecting products from environmental factors like moisture, oxygen, and light.
3. Integration of IoT (Internet of Things) and Sensors:
   • Real-Time Monitoring: Smart packaging often incorporates IoT sensors to monitor the condition of the product in real time. This is particularly important for perishable goods.
   • Supply Chain Visibility: IoT-enabled packaging enhances supply chain visibility, allowing companies to track products from manufacturing to delivery.
4. Brand Enhancement and Differentiation:
   • Interactive Packaging: Smart packaging allows brands to engage with consumers through interactive features, such as augmented reality (AR) experiences, games, or personalized messages.
   • Premium Positioning: Companies can differentiate their products by adopting innovative packaging, positioning them as premium or cutting-edge.

The Impact Trends Such As High Preference For Case Ready Meals Augmenting Sales Of Active, Smart & Intelligent Packaging

The growing trend of a high preference for case-ready meals is significantly influencing the sales of active, smart, and intelligent packaging. As consumers increasingly opt for convenient and ready-to-eat meal solutions, the packaging industry is adapting to meet these changing preferences.

Active packaging refers to packaging that goes beyond the traditional role of containing and protecting the product. It actively interacts with the contents to extend shelf life, improve freshness, and enhance safety. In the case of case-ready meals, active packaging plays a crucial role in maintaining the quality and safety of the food, ensuring that it remains fresh for an extended period.

Smart and intelligent packaging takes this concept a step further by incorporating technologies such as sensors, QR codes, or RFID tags. These technologies provide real-time information about the product’s condition, tracking its freshness, temperature, and other relevant factors. For case-ready meals, this kind of packaging can offer consumers assurance regarding the quality and safety of the food they are purchasing.

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Global Active, Smart And Intelligent Packaging Market By Category

By Packaging Type :

• Active Packaging
  • Oxygen Scavenging Sachets
  • Modified Atmosphere Packaging (MAP)
• Smart & Intelligent Packaging
  • Time & Temperature Indicator (TTI) Labels
  • Freshness Indicators
  • Radio Frequency Identification (RFID) Tags

By Application :

• Food & Beverage
  • Meat, Poultry & Seafood
  • Fruits & Vegetables
  • Dairy Products
  • Bakery & Confectionary
  • Processed Food
  • Others
• Pharmaceuticals
• Cosmetics
• Others