In the United States, the beer packaging market is projected to grow at a 2.6% CAGR until 2034, fueled by consumer demand for diverse beer options. Canned beer is increasingly popular for its portability and quick chilling, with breweries investing in creative packaging designs to stand out in the competitive market and attract consumers seeking unique choices.
The global beer packaging market is anticipated to reach a valuation of US$ 28.7 billion in 2024, driven by premium and luxury packaging. The trend is expected to create new opportunities for the market, leading to a projected CAGR of 3.5% between 2024 and 2034 and reaching a total valuation of approximately US$ 40.5 billion by 2034.
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One of the major factors contributing to the market’s growth is the smart packaging. Integration of smart packaging features, such as temperature indicators or near-field communication tags, can enhance the consumer experience by providing real-time information about the status of the product or allowing interactive engagements.
Cultural and demographic factors, such as changing tastes and preferences among younger generations, can drive shifts in packaging trends. Understanding the target demographic and adapting packaging strategies accordingly is crucial.
Changes in the retail landscape, including the growth of specialty stores, online retail, and brewery taprooms, can influence packaging requirements. Packaging suitable for different retail environments is a consideration.
For craft beers and specialty brews that are sensitive to temperature fluctuations, packaging solutions with built in temperature control features can help maintain the quality of the product during transportation and storage.
Resealable packaging is gaining popularity, especially for larger beer containers like bottles and cans. The feature caters to consumers who may not consume an entire container in one sitting and want the option to reseal for later.
Collapsible or flat-pack packaging offers advantages in terms of storage and transportation efficiency, which can be particularly relevant for beer festivals, events, or situations where space is a constraint. Drawing inspiration from packaging trends in other beverage or even nonbeverage categories can lead to unique and innovative beer packaging designs. Wine, spirits, or soft drink trends may offer differentiation ideas.
Key Takeaways from the Market Study
- The global beer packaging market was valued at US$ 27.6 billion by the end of 2023.
- From 2019 to 2023, the market demand expanded at a CAGR of 2.4%.
- The market in China is expected to expand at a CAGR of 5.3% through 2034.
- By packaging format, the bottles segment will account for 41.3% in 2024.
- From 2024 to 2034, the beer packaging market is expected to flourish at a CAGR of 3.5%.
- By 2034, the market value of beer packaging is expected to reach US$ 40.5 billion.
“In regions where cannabis-infused beverages are legal, the integration of cannabis into beer products may open up new packaging considerations, such as child-resistant features and clear labeling for regulatory compliance,” says Ismail Sutaria (Lead Consultant, Packaging and Materials).
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Key Companies Profiled
- Amcor plc
- Ball Corporation
- Crown Holdings, Inc.
- Ardagh Group
- Owens-Illinois, Inc.
- WestRock Company
- Graphic Packaging International, LLC
- Multi Packaging Solutions
- Berlin Packaging
- CCL Industries Inc.
Top of Form
Recent Developments
In 2023, Ardagh Glass Packaging added two new Boston Round bottles to its expanding collection of American manufactured bottles. The robust cylindrical Boston Round bottles come with continuous thread closures and are conveniently offered in 12 pack cases. Manufactured and designed in the United States, the bottles are crafted from high-quality glass, ensuring they are both 100 percent recyclable and endlessly recyclable.
Segmentation Analysis of the Beer Packaging Market
By Packaging Format:
- Bottles
- Jerry Cans
- Cans
- Barrel
By Material:
- Glass
- Plastic
By Capacity:
- Upto 500 ml
- 501 ml to 1000 ml
- 1001 ml to 2000 ml
- Above 2000 ml
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia & Pacific
- East Asia
- The Middle East & Africa
Author
Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail’s strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power.
Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor’s Degree in Mathematics.
Ismail is a regular at industry conferences and expos and has been widely covered in electronic and print media. He is a Speaker at our upcoming Talk show – Rise of the Intelligent Packaging. Ismail has been quoted in leading publications, including the European Pharmaceutical Review and the European Adhesive Tape Association.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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