Superfood Market on the Rise: Expected to Reach US$ 299 Billion by 2032 with a Steady 6% CAGR | Future Market Insights

The superfood market is likely to obtain growth at an average CAGR of 6% and is forecasted to reach a valuation of US$ 299 Billion by 2032, while it holds a revenue of US$ 166 Billion in 2022.

Rising consumption of false and processed foods, social media health fads, and the latest superfood discoveries are driving global superfood sales. Because of increased superfood knowledge and the prevalence of modern health concerns such as diabetes, osteoporosis, cancer, and cardiovascular disease, people are being encouraged to eat nutritious foods such as superfoods.

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The superfood market is a relatively new market and industry that focuses on health perceptions and trends. The end user is turning to chia seeds, avocado, moringa, and other fruit and plant-based superfoods since their diet is lacking in nutrients.

Fruit remains the industry’s most popular superfood. Fruits high in fibre, vitamins, and protein are selling like hotcakes as more people become careful of what they eat.

Users’ eating habits are influenced by social networking platforms such as Facebook, Instagram, and others. When people follow a certain diet, demonstrate its success, and hear from health-based influencers who have investigated and analysed various superfoods, they are more likely to adopt superfoods.

Key Takeaways from the Market Study

  • The superfood market is dominated by North America and Europe together. Both holding almost the equal market share, fueling the demand for superfoods.
  • The growth is attributed to favorable climatic conditions, availability of natural resources, technology, highly educated farmers, and an organized distribution channel dominated by cooperatives feed the increasing superfood demand.
  • A big number of companies processing fruits and plant-based products to supplements and other superfood drinks is helping the higher sales of superfoods in the European region.
  • US-based superfood startup, RDCL has started providing fruit-based superfood blends. The startup develops plant-based flavors that are mixed with water to brew super-water.

Competitive Landscape

The superfood market is full of new and old players by the several key vendors present in the market to lift the market share of superfoods. These players have been using different ways to acquire a bigger share of the market in recent years.

The market players work on the organic value of their product while experimenting on it for more health benefits.

Recent Market Development

  • Nutiva has introduced its plant protein packed with power, the organic protein superfood smoothie that offers a protein blend with vitamins from fruits and vegetables.
  • Brew, a superfruit juice containing cold brew coffee, was introduced in January 2021 by Ocean Spray Cranberries, the product will come in two flavors: cranberry blueberry with brew cold coffee and cranberry lemonade with cold brew coffee.
  • Sunfood Superfoods has revised its set of products in 2022 including wellness super blend immunity, beauty blend, and superfood hydration. Apart from this, the company has also launched its organic superfoods such as Goji Berries, Cashews etc.

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Key Segments

By Product Type:

  • Vegetables
  • Fruits
  • Grain and Seeds
  • Herbs and Roots
  • Other Types

By Distribution Channel:

  • Hypermarkets/Supermarkets
  • Online Channels
  • Traditional Grocery Stores
  • Convenience Stores
  • Specialty Stores
  • Other Distribution Channel

By Application:

  • Beverages
  • Convenience or ready-to-eat and ready-to-drink foods
  • As it is superfoods
  • Bakery and confectionary
  • Supplements
  • Other food types

Frequently Asked Questions

  • What is the Growth Outlook for the Superfood Market?
  • What is the Superfood Market Size in 2022?
  • How much Growth Potential does Superfood Market hold?
  • How much Global Share does the North American Superfood Market holds?

Author

Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.

She has exceptional analytical skills and often brings thought leadership to the table.

Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.

Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor’s Degree in Electrical Engineering from Nagpur University, India.

Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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