The global meat alternative market size is expected to be valued at US$ 13.9 billion in 2023. With the increasing sale of innovative goods and appealing marketing, coupled with the health benefits associated with meat alternatives, the overall demand for meat alternatives is projected to grow at a CAGR of 28.8% between 2023 and 2033, totaling around US$ 230 Billion by 2033.
As more people become aware of the benefits of eating a healthy, sustainable diet, the market for meat alternatives is likely to rise over the forecast period. Another aspect expected to boost market growth is the emergence of veganism and flexitarianism. Furthermore, because meat substitutes are beneficial to one’s health, numerous governments promote their use. To address the desire for clean and appealing meals that can substitute meat in a dish while still providing a high protein nutritional value, new products are being developed in response to this shift in eating habits. These factors are projected to drive market growth.
The market for meat replacements is quickly developing as a result of customer desire for sustainable protein sources and the rise of plant-based diets. Concerns about the environment and animal welfare have increased the appeal of meat substitutes. A larger client base has been drawn to innovative products that mimic the flavour and texture of meat, accelerating industry growth.
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The expanding vegan clientele is driving the expansion of the meat substitute business, as people become more aware of the negative environmental impact of meat eating. Some members of society have raised concerns about extensive animal husbandry’s harmful consequences on the environment and animal welfare. As a result, there has been a shift towards diets that restrict or limit animal products. Furthermore, increased fear of catching zoonotic diseases has contributed to a decrease in meat consumption.
Consumer awareness of plant-based meat alternatives is rapidly growing, with more people seeking them due to stated health benefits such as the prevention of noncommunicable illnesses, digestive problems, and obesity. As a result, consumers’ eating habits are shifting towards a healthier diet, which is expected to raise demand for meat alternatives. Based on these trends, the global meat alternative market is expected to grow substantially during the research period.
The Meat Alternative Market in North America is expected to accumulate the highest market share of 56% in 2022. The growth in North America is attributed to the growing millennial population, where the demographic considers the food source, animal welfare issues, and impact on the environment while making decisions related to purchasing. The US market is one of the frontrunners in scaling the demand for meat alternatives, where consumers eat approximately more than 5 billion meat-free dinners, according to a survey by a supermarket.
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Key Takeaways from the Market Study
- -From 2017 to 2021, the market demand expanded at a CAGR of 14.2%
- -By Product Type, the Tofu segment of the market constitutes the bulk of the market with a market share of 60%
- -By Source, the Plant-based Protein segment dominates the market with a share of 34%
- -From 2022 to 2032, Meat Alternative sales are expected to flourish at a CAGR of 33.6%.
Due to growing global population as well as increasing interest in both vegetarian and vegan diet, companies in the meat alternative market are increasing the availability of substitutes to animal protein, remarks an FMI analyst.
Competitive Landscape
Players in the global Meat Alternative Market focus on expanding their global reach through various strategies, such as; partnerships, collaborations, and partnerships. The players are also making a significant investment in R&D to add innovations to their products which would help them in strengthening their position in the global market. Some of the recent developments among the key players are:
- In March 2022, Impossible Foods Inc. introduced its flagship Impossible Beef Made from Plants in supermarkets throughout Australia and Aotearoa New Zealand. This marks the first time Impossible Beef can be purchased in supermarkets in both regions- a mere four months since the company initially landed in restaurants across ANZ.
- In January 2022, Beyond Meat Inc. and Pizza Hut announced the launch of plant-based Beyond Italian Sausage Crumbles as a permanent offering at Pizza Hut Canada locations nationwide. These crumbles are designed to offer the meaty texture and savory taste associated with Pizza Hut’s traditional Italian pork sausage, but sourced from plant-based ingredients.
- In May 2021, Unilever partnered with the food tech company ENOUGH to develop new plant-based meat products, starting in the United Kingdom. The technology involves a unique zero-waste fermentation process to grow a high-quality protein. The raw materials include wheat and corn, which eventually produce mycoprotein, a complete food ingredient containing all essential amino acids.
Know More About What the Meat Alternative Market Repost Covers
Future Market Insights offers an unbiased analysis of the global Meat Alternative Market, providing historical data for 2017-2021 and forecast statistics from 2023-2033.
To understand opportunities in the Meat Alternative Market, the market is segmented on the basis of product type, nature, source, storage, and distribution channel across six major regions.
Key Companies Profiled
- Beyond Meat
- Impossible Foods
- Amy’s Kitchen
- MorningStar Farms
- Tofurky
- Field Roast
- VBites
- Maple Leaf Foods
- Kellogg
- Pinnacle Foods
- Others
Meat Alternative Market Outlook by Category
By Product Type:
- Patties
- Hotdogs
- Sausages
- Meatballs
- Nuggets
By Nature:
- Organic
- Conventional
By Category:
- Seitan or Wheat Gluten
- Tofu
- Quorn
- Risofu
- Tempeh
- Algae/ Mycoprotein
- Insects
- Textured Vegetable Protein
- Fermented Proteins
- Fish Protein
- Cultured or Clean Meat
- Others (Yaso, Nato, and Miso)
By Application:
- Frozen Food
- Bakeries
- Pet Food
- Supplements
- Others
By Distribution Channel:
- Supermarkets
- Departmental Store
- Modern Trade
- Food Chain Services
- Online Stores
- Others
By Region:
- North America
- Latin America
- Europe
- Middle east and Africa
- East Asia
- South Asia
- Oceania
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Author
Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.
She has exceptional analytical skills and often brings thought leadership to the table.
Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.
Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor’s Degree in Electrical Engineering from Nagpur University, India.
Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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