Beverage coasters, crafted from materials such as paper or foam, serve the essential function of absorbing excess water from beverage cups and beer mugs, safeguarding the surface of tables.
These coasters double as advertising platforms, effectively promoting and protecting the trademarks of various businesses, enhancing their brand visibility.
The construction of beverage coasters involves the use of diverse materials, including paperboard, tissue paper, and foam, among others, and is expected to witness a substantial increase during the forecast period of 2022-2032.
The beverage coaster market has experienced noticeable growth in recent years, primarily fueled by its widespread adoption in the hospitality industry. Glass beverage coasters featuring printed images of brands, sports franchises, and advertisements are gaining significant traction, reflecting a current trend in the market. The growing consumption of beverages, attributed to the improved lifestyles of consumers globally, is a key factor propelling the increased usage of beverage coasters.
The North American beverage coaster market is poised to maintain its supremacy, demonstrating the highest revenue growth compared to other regions. Significant revenue growth is also anticipated in the beverage coaster markets of India and China.
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Additionally, the expansion of the beverage coaster market in other parts of the Asia-Pacific region is expected, driven by the increasing per capita disposable income and spending power of consumers. Latin America is poised to have a notable presence in the beverage coaster market, exhibiting substantial growth.
In the Middle East and Africa (MEA) region, the beverage coaster market is set to experience a substantial increase in revenue, primarily driven by sales in GCC countries and South Africa.
Innovations Driving the Market
The Beverage Coaster Market continues to evolve, driven by technological advancements and consumer demands. Smart coasters, equipped with features like temperature control and integrated charging capabilities, are gaining traction. These innovations combine practicality with modern convenience, showcasing the industry’s commitment to enhancing user experiences.
Key players:
Few of the key players in the beverage coaster market are
- The Katz Group Americas, Inc.,
- Cangnan Worldwide Gifts Co., Ltd.,
- Coaster Factory,
- Yangjiang Zhixiang Industry & Trade Co., Ltd.,
- Guangzhou Artgift Trading Ltd.,
- Shenzhen Longgang Jinweixin Silicone Product Factory, etc.
Global Beverage Coaster – Market Dynamics
In recent years, beverage coaster market have seen a noticeable growth due to the usage in hospitality industry. Nowadays the trend for glass beverage coasters printed with different pictures of brands, sport franchise and advertise are getting traction. In addition, the increase in consumption of beverages due to improved lifestyle of consumers are driving the growth for the usage of beverage coaster across the globe.
Furthermore, the trend for beverage coaster as a decorative item is also increasing the preference for beverage coaster. Moreover, the beverage coaster market is getting restricted due to intense competition from local manufacturers across the globe.
Emerging Trends in Coaster Design
As with any market, the Beverage Coaster Market is not immune to trends and innovations. Let’s explore some of the recent developments in coaster design:
- Natural Materials: Coasters made from natural materials like stone, marble, and bamboo are gaining popularity due to their eco-friendly appeal.
- Customization: Personalized coasters with names, quotes, or custom designs are a hit among consumers looking for unique options.
- Technology Integration: Some coasters now come with built-in features like wireless charging pads, making them multi-functional.
- Artistic Expressions: Coasters featuring artwork, illustrations, and pop culture references add an artistic flair to any table setting.
Regional Overview
The global beverage coaster market can be divided into seven major regions which are as follows –
- Latin America
- Eastern Europe
- North America
- Middle East & Africa
- Western Europe
- Asia-Pacific excluding Japan
- Japan
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Market Segmentation
On the basis of material type, the global beverage coater market is segmented into –
- Paper
- Paperboard
- Tissue Paper
- Foam
- Glass
- Others
On the basis of printing technology, the global beverage coater market is segmented into –
- Digital printing
- Offset printing
- Flexography printing
- Gravure printing
- Screen printing
- Others (Letterpress, etc.)
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