Active, Smart, and Intelligent Packaging Market Set to Soar to US$ 43.3 Billion by 2027, Surging Ahead with a 9.8% CAGR | FMI Study

With an estimated value of US$ 27.1 billion in 2022, the Global Active, Smart, and Intelligent Packaging Market is forecasted to witness remarkable growth, projecting a notable compound annual growth rate (CAGR) of 9.8% from 2022 to 2027. By 2027, the market is anticipated to reach a valuation of US$ 43.3 billion, unveiling a world of innovative packaging solutions.

In 2022, the United States stands as the primary hub for active, smart, and intelligent packaging in North America, commanding an impressive 80% of total sales. This dominance is a testament to the presence of globally acclaimed packaging manufacturers investing significantly in cutting-edge product research and development within the country. Furthermore, heightened awareness about the substantial food waste issue, estimated at 30% to 40% of the U.S. food supply by the United States Food and Drug Administration, is driving a push for innovative packaging solutions to address food wastage concerns and enhance product safety and freshness. This confluence of factors positions the U.S. as a key driver of demand for active, smart, and intelligent packaging in the North American market.

Meanwhile, Germany emerges as the foremost market for active, smart, and intelligent packaging in Europe, expected to capture a substantial 20% market share in 2022. The European Federation of Pharmaceutical Industries and Associations reveals that Europe produces over 1.7 billion vaccines annually, with Germany leading the charge as the primary producer of pharmaceutical supplies in the region. The burgeoning growth in the pharmaceutical sector, encompassing drugs and vaccines, fuels the demand for advanced packaging solutions in the country. Germany’s stringent government regulations mandating proper marking and labeling of medicinal drugs to combat counterfeit products further underscore its pivotal role in the European active, smart, and intelligent packaging market.

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How Technological Innovation Driving Competition Fueling Expansion Of Global Active, Smart And Intelligent Packaging Market?

1. Smart Features and Connectivity: Technological innovations enable packaging to incorporate smart features such as RFID tags, QR codes, and sensors. These features provide real-time information and enhance consumer engagement. Companies are vying to develop the most effective and user-friendly smart packaging solutions.
2. Sustainability: Environmentally conscious consumers are pushing for eco-friendly packaging solutions. Innovations in sustainable materials, recycling technologies, and biodegradable packaging options are creating a competitive edge for companies looking to capture a share of the growing green packaging market.
3. Health and Safety: Advancements in active and intelligent packaging are enhancing product safety and traceability. This is particularly significant in the food and pharmaceutical industries, where safety and quality are paramount. Companies are investing in technology to improve tamper-evidence, freshness indicators, and anti-counterfeiting measures.
4. Customization and Personalization: Technological innovations enable brands to offer personalized packaging experiences, catering to individual preferences and needs. This personal touch adds a competitive edge in the market.
5. Data Analytics: Active and intelligent packaging often collect valuable data throughout the supply chain. Companies are leveraging data analytics and artificial intelligence to gain insights into consumer behavior and product performance, driving more informed decision-making and competition within the market.

Global Active, Smart, and Intelligent Packaging Market: Competitive Intelligence

The report profiles some of the leading players in the global active, smart, and intelligent packaging market the likes of

• PakSense, Inc.,
• Landec Corporation,
• Sealed Air Corporation,
• Bemis Company, Inc.,
• Crown Holdings, Inc.,
• Amcor Limited,
• 3M Company,
• Timestrip UK Ltd.,
• Cryolog S.A.,
• Vitsab International AB,
• Varcode, Ltd.,
• LCR Hallcrest LLC,
• Thin Film Electronics ASA,
• CCL Industries Inc.,
• Temptime Corporation,
• Multisorb Technologies, Inc., and
• Coveris Holdings S.A.

The Impact Trends Such As High Preference For Case Ready Meals Augmenting Sales Of Active, Smart & Intelligent Packaging

The growing trend of a high preference for case-ready meals is significantly influencing the sales of active, smart, and intelligent packaging. As consumers increasingly opt for convenient and ready-to-eat meal solutions, the packaging industry is adapting to meet these changing preferences.

Active packaging refers to packaging that goes beyond the traditional role of containing and protecting the product. It actively interacts with the contents to extend shelf life, improve freshness, and enhance safety. In the case of case-ready meals, active packaging plays a crucial role in maintaining the quality and safety of the food, ensuring that it remains fresh for an extended period.

Smart and intelligent packaging takes this concept a step further by incorporating technologies such as sensors, QR codes, or RFID tags. These technologies provide real-time information about the product’s condition, tracking its freshness, temperature, and other relevant factors. For case-ready meals, this kind of packaging can offer consumers assurance regarding the quality and safety of the food they are purchasing.

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Global Active, Smart And Intelligent Packaging Market By Category

By Packaging Type :

• Active Packaging
  • Oxygen Scavenging Sachets
  • Modified Atmosphere Packaging (MAP)
• Smart & Intelligent Packaging
  • Time & Temperature Indicator (TTI) Labels
  • Freshness Indicators
  • Radio Frequency Identification (RFID) Tags

By Application :

• Food & Beverage
  • Meat, Poultry & Seafood
  • Fruits & Vegetables
  • Dairy Products
  • Bakery & Confectionary
  • Processed Food
  • Others
• Pharmaceuticals
• Cosmetics
• Others