The smart hairbrush market size is anticipated to grow at a compound annual growth rate (CAGR) of 5.8% over the course of the forecast period, from US$ 257 million in 2021 to a worth of US$ 477.8 million by 2032.
The smart hair brush market is anticipated to show promising growth prospects during the forecast period as a result of growing competition. New competitors are offering a variety of options at reasonable pricing to fulfil the demand for smart hair brush, making them more accessible to customers in the global smart hair brush market.
The IoT (internet of things) has brought wireless technology to various devices, which have also created a potential market for personal care companies to develop smart products. Nowadays, consumers involving smart devices to see how advanced technology can deliver them a better personal experience and make them feel connected.
Today, mobile apps and devices can also allow the connected consumer to self-diagnose personal care problems. The smart hair brush is one such new trend in the market.
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Reasons for Covering Smart Hair Brush Market Title
Connected devices are revolutionizing the beauty industry with various companies from the personal care industry are seeking multiple ways to integrate personal care with the advanced technology to bring the salon experience at home.
Advancement in technology helps in transforming consumers’ beauty routines, consumers are demanding for premium products, changing consumer trends and buying behavior is creating significant potential for smart devices in hair and skin care applications are the factors influencing the growth of the smart hair brush market in the near future.
Additionally, the growing popularity of personal grooming, changing in lifestyle, per capita spending on personal care products, and rapidly growing hair care industry are some other factors fueling the growth of the smart hair brush market during the forecast period. However, the low adoption rate of smart hair brush due to high price and availability many hair brushes at affordable cost with no sensors or apps may hamper the growth of the global smart hair brush market.
Low competition due to limited players in the market has created a substantial opportunity for new players to enter the market is one of the dynamic factors for the growth of smart hair brush market in the near future.
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Global Smart Hair Brush Market: Regional Outlook
The smart hair brush market is anticipated to register significant growth across all the regions during the forecast period. The smart hair brush market is classified into seven key areas: North America, Europe, Latin America, East Asia, South Asia, Oceania, and the Middle East & Africa.
North America is expected to be the leading markets in the global smart hair brush market followed by Europe owing to high per capita spending, consumer awareness about personal hygiene, and high demand for premium products.
South Asia and East Asia smart hair brush market is expected to account healthy CAGR during the forecast period owing to high potential customers along with various companies entering into the market with a strategic partnership with domestic players. MEA is likely to offer attractive opportunity in the global smart hair brush market in the coming years.
Global Smart Hair Brush Market: Key Players
The prominent players operating in the global smart hair brush market are L’Oréal S.A. and Withings.
Global Smart Hair Brush Market: Key Developments
- In 2017, Kerastase and Withings Company introduced the world’s first smart hair brush- ‘Kerastase Hair Coach’ at CES 2017 event, to provide consumers with a data-driven way for improved hair care.
- Companies developed the innovative smart hair brush in collaboration with L’Oréal’s research and advanced technology Incubator. The smart hair brush features with advanced sensors, innovative product design, and signal analysis algorithms to monitor and scores the hair quality during use.
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