Reusable Incontinence Products Market is Expected to Rise at a CAGR of 6.1% from 2023 to 2033 | FMI

Future Market Insights predicts that the worldwide reusable incontinence pads market will achieve a valuation of US$ 685.1 million by the conclusion of 2023. The market value is projected to increase at a Compound Annual Growth Rate (CAGR) of 6.1% from 2023 to 2033, culminating in a market worth US$ 1,242.8 million. The sales of reusable incontinence products are anticipated to grow by 1.8 times over the next ten years.

According to data published by the National Health Service, urinary incontinence affects 13% of women and 5% of all men at some stage of their lives. In the United Kingdom alone, between 3 to 6 Million people suffer from urinary incontinence. It further states that up to 50 Million people in the developed world may be affected by this condition.

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In the present scenario, incontinence management is dependent on single-use products. There is a perception that single-use, or disposable, incontinence products are more hygienic, in the sense that they can be thrown away after use. This prevents chances of any kind of pathogen-borne infections from spreading. But the use of these disposable products also raises questions about their accumulation and eventual environmental pollution.

Healthcare providers are, therefore, advocating increased incorporation of reusable incontinence products in combination with disposable ones. A prominent trend reflected in this industry is an emphasis on sustainability. Brands suggest mix-and-match use of reusable as well as disposable products to improve the sustainability quotient of the approach towards battling incontinence, without compromising on efficiency and convenience associated with the use of products.

Key Takeaways:

  • By product type, reusable incontinence pads accounted for 32% of all sales in 2022.
  • Reusable incontinence pads are most widely sold across hypermarkets/supermarkets, yielding 16.2% of all revenue.
  • 3 out of 10 reusable incontinence pads are likely to be sold across the United States.
  • Germany to emerge as a significant market in Europe, accounting for 6.6% of total reusable incontinence products demand.
  • China is likely to be the fastest growing market, expected to register a CAGR of 8.3% from 2023 to 2033.
  • From 2023 to 2033, the reusable incontinence products market is expected to grow by 1.8x.

“The geriatric population base globally is rising exponentially, which is leading to a sharp increase in the incidence of urinary and fecal incontinence. Manufacturers, therefore, are tailoring product specifications to suit the comfort and convenience of such patients, opening new growth frontiers. Says an analyst at FMI.

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Competitive Landscape:

Prominent players operating in the reusable incontinence products market include Kimberly-Clark Corporation, The Proctor & Gamble Company, MediFabrik s.r.l, Essity AB, Cardinal Health Inc., Medline Industries Inc., Ontex International N.V., Attindas Hygiene Products, Activ Medical Disposable, Royal Medical Solutions Inc. and Abena Group among others.

  • In February 2022, Kimberly-Clark Corporation acquired a majority stake in Thinx Inc. The latter is a disruptor and leader in reusable period and incontinence underwear. The acquisition has enabled Kimberly-Clark to better address bladder leak and incontinence problems in the long run
  • Royal Medical Solutions Inc. offers a range of washable waterproof underpads bed pads for incontinence management. These pads are specifically designed for disability or individuals with body dysfunctions. These pads are especially suitable for elderly patients

More Insights Available:

Future Market Insights offers an unbiased analysis of the reusable incontinence products market, providing historical data from 2018 to 2022 and forecast statistics from 2023 to 2033.

To understand opportunities in the reusable incontinence products market, the report has been segmented based on price range, sales channel, end user, and region. The following is a breakdown of the segmentation details:

By Product Type:

  • Cloth Adult Diapers
  • Reusable Incontinence Pads
  • Reusable Incontinence Underpads
  • Reusable Briefs

By End User:

  • Men
  • Women
  • Kids

By Price Range:

  • Mass/Economic (US$ 10 to 75)
  • Premium (US$ 75 & Above)

By Size:

  • Small
  • Medium
  • Large
  • X-Large

By Sales Channel:

  • Direct Sales
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Departmental Stores
    • Mono Brand Stores
    • Specialty Stores
    • Drug Stores
  • Online Retailing
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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