The all over world’s fruit beer market is forecast to be worth US$ 317.5 million in 2022. During the forecast period of 2022 to 2032, fruit beer sales are expected to grow at a CAGR of 6.1% and value at US$ 573. Million. Due to its low alcohol content, fruit beer consumption is expected to increase significantly. During the historical period from 2016 to 2021, fruit beer consumption reached a CAGR of 5.7%.
Fruit beer is a broad word that refers to numerous types of beer derived from fruits. Fruit beer, in whatever form (stout, big, etc.), contains fruit as a flavouring ingredient or adjunct. Fruit beer originated in Belgium and is now available throughout the world.
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Market Drivers:
The female population’s preference for refreshing beverages drives the fruit beer market. The flavour of fruit beer is a delicate blend between typical malt beer and the sweetness of fruit. Fruit beers, unlike ordinary beers, come in a variety of flavours. Furthermore, the distinctive flavour profile of fruit beers has made it one of the most popular beverages among western consumers. Flavour, like scent, must have a distinct character supplied by the fruit.
The sugar present in selected fruit is generally totally fermented, which creates a drier finish and lighter flavors, because of which the amount of extra added sugar in these beer in considerably less and the flavor of the fruit becomes more noticeable. Rising ever-increasing population, increase in the number of bars and restaurants, disposable income, increase in the acceptance of western culture and relaxation in the rules and regulation related to the operation of fruit beer industry are some of the major driving force for fruit beer market.
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Increasing disposable income among the working class population allows the consumers to socialize more in bars and restaurants and spend more on alcoholic beverage. In addition, consumers are now willing to pay more for premium segments as well. All these combined factors are fuelling the growth of the fruit beer market in the forecast period globally.
Market Segmentation:
Fruit beer market is segmented on the basis of flavor, distribution channel and region. On the basis of flavor, the fruit beer market is segmented into raspberry, peach, blueberry, cherries, plums and others. Among all these flavor, raspberry flavoured fruit beer segment is expected to account for significant share of total fruit beer market during the forecast period. The demand for fruit beer is more as it is one of the most refreshing beverage consumed during summers and the flavors offered are very much loved by women.
On the basis of distribution channel the fruit beer market is segmented into hyper/supermarket stores, departmental stores, specialty store and online retailers. Hyper/supermarket is expected to hold a relatively higher share in the fruit beer market, followed by specialty store segment. As we all know online stores offers great discounts and easy delivery options of the product at the doorstep, thus this segment is anticipated to grow enormously in the forecast period
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Market Regional Outlook:
Regional segment for the market of fruit beer is segmented into five different regions: North America, Latin America, Europe, APAC and MEA. Among these segment Europe is expected to represent for the largest market share globally, and is also expected to remain dominant during the forecaster period. In North America, countries like U.S. is the key market for fruit beer. In terms of revenue North America is the expected to be the second leading contributor in the fruit beer market.
Market Key Players:
Some of the major players in Fruit Beer market includes Joseph James Brewing Company, Inc., Lindemans Brewery, Lost Coast Brewery, Magic Hat Brewing Company, New Belgium Brewing Company, Brewery Ommegang, All Saints’ Brewery, Shipyard Brewing Company, Unibroue, Wells & Young’s Ltd., Brouwerij Van Honsebrouck N.V., Abita Brewing Co. and Pyramid Breweries, Inc. among others
Regional analysis includes
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East & Africa
Report Highlights:
- Detailed overview of parent market
- Changing market dynamics in the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for market players to sustain and enhance their market footprint.
Author
Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.
She has exceptional analytical skills and often brings thought leadership to the table.
Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.
Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor’s Degree in Electrical Engineering from Nagpur University, India.
Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor
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