The Surging Popularity of Patchouli Oil in the Personal Care Insect Repellent for a Projected Market Size of US$ 101.4 Million by 2033

patchouli oil market is gaining popularity in the personal care and cosmetics industry, particularly for skin health, thanks to its documented benefits in skin cell regeneration and antibacterial properties. The rising beauty concerns, especially among females, are expected to drive market growth. Additionally, the oil’s use in insect repellents and its aphrodisiac qualities contribute to its expanding applications in various products, including shampoos, deodorants, and topical lotions. Overall, patchouli oil is positioned for market expansion, driven by its versatile uses and health-related benefits.

The global patchouli oil market is predicted to register a CAGR of 3% over the forecast period, as per FMI’s analysis. The industry’s size is anticipated to grow from US$ 75.3 million in 2023 to US$ 101.4 million by 2033 end.

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The well-known essential oil patchouli oil is made from the leaves of the patchouli plant (Pogostemon cablin), a member of the mint family. The oil has a well-known, unique scent that is slightly sweet, earthy, and musky. Patchouli oil has been used for millennia in numerous civilizations due to its aromatic and therapeutic properties. The patchouli oil market has experienced significant growth in recent years due to the increasing demand for natural and organic products in the fragrance, cosmetics, and personal care industries.

Patchouli oil is increasingly being used for skin health in the personal care and cosmetics industry, which is expected to promote market expansion. The use of patchouli oil in the regeneration of skin cells is well documented. The essential oil is crucial in the fight against bacteria and germs that can cause acne, pimples, and other skin problems. Therefore, it is anticipated that the growing worries about beauty among the general public, particularly among females, will positively impact the patchouli oil industry.

Over the course of the projected period, market expansion is anticipated to be supported by the widespread use of patchouli essential oil to repel a variety of insects, including fleas, ants, house flies, mosquitoes, and other pests. The medicine is also recommended to treat impotence and increase libido due to its potent aphrodisiac qualities. Due to its energising earthy scent, the aromatic oil also finds use in shampoos, deodorants, oils, liniments, topical lotions, and laundry detergents, among other things.

Key Highlights of the Patchouli Oil Market:            

  • The United States market is projected to lead in the forthcoming years as well. By 2033, the market is estimated to attain US$ 22 million, expanding at a CAGR of 2.6%.
  • India is expected to hold a significant market share in Asia Pacific region, reaching a market valuation of US$ 9 million by the end of the analysis period. From 2023 to 2033, the market is expected to record a CAGR of 2.6%.
  • China patchouli oil industry is expected to grow at a rapid pace, exhibiting a CAGR of 4.1% over the forecast period. By the end of 2033, the market is projected to reach US$ 6.7 million.
  • In Europe region,, Germany is assessed to be a significant market for patchouli oil. The market is slated to reach US$ 6.3 million by 2033, registering a CAGR of 2.5% in the next 10 years.
  • The United Kingdom market is expected to reach US$ 4.1 million by 2033, exhibiting a 2.6% CAGR in the meantime.
  • Rising demand for conventional patchouli oil due to its affordability and easy availability is projected to boost the segment growth. The segment is predicted to expand at a CAGR of 2.8% over the forecast period.

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New Developments in the Field of Cosmetics and Personal Care to Boost the Demand for Patchouli Oil:

  • With the launch of 82°E, a skincare and wellness brand, founded by Deepika Padukone and Jigar K Shah, the actress has ventured into beauty and skincare segment. The brand, in November 2022, introduced Patchouli Glow Sunscreen containing SPF 40, and Ashwagandha Bounce, which is a revitalizing moisturizer.
  • In March 2022, Givaudan Active Beauty introduced Patchoul’Up™, which is a 100% upcycled active ingredient for scalp and hair. The product helps in eliminating dry flakes, normalizing scalp microbiome, and rebalancing sebum production for overall well-being.

Global Patchouli Oil Market Segmentation

Analysis by Product Type:

  • Light Patchouli Oil
  • Dark Patchouli Oil

Analysis by NatureL:

  • Organic
  • Conventional

Analysis by Extraction Process:

  • Steam Distillation
  • Hydro Distillation

Analysis by End Use:

  • Cosmetics and Personal Care
    • Hair Care
    • Skin Care
    • Perfumes and Fragrances
  • Aromatherapy
  • Food and Beverage Industry
  • Pharmaceuticals
  • Others

Analysis by Distribution Channel:

  • Direct
  • Indirect
    • Specialty Stores
    • Drug Stores
    • E-Retail

Analysis by Function:

  • Anti-inflammatory
  • Anti-depressant
  • Flavoring Agent
  • Mood-harmonizer
  • Deodorizing
  • Others

Analysis by Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific
  • Middle East and Africa

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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