The baby food market is growing demand for nutrient-rich baby food, driven by parental preferences and expanded retail marketing, is set to surge. Increasing awareness of clean-label production methods, along with government support in key markets like China, India, and the USA, further fuels the rise in organic and fortified baby food.
The baby food market is anticipated to rise significantly over the next several years, reaching an estimated value of $130.4 billion by 2033, at a 5.0% compound annual growth rate, from its estimated value of $79.9 billion in 2023. The rising demand for baby food options that are high in nutrients and the availability of several baby food forms, such as paste, liquid, and powder, are the main drivers of this growth. The need for baby food is increasing due to factors like addressing nutritional concerns and increasing retail marketing.
According to Future Market Insights (FMI), the infant food market is expected to reach a valuation of US$ 79.9 billion in 2023 and US$ 130.4 billion by 2033. The market is expected to grow at a 5.0% CAGR from 2023 to 2033.
The increased desire among parents for nutrient-rich diet options for their newborns, coupled with the availability of baby food in paste, liquid, and powder forms, is expected to drive up demand for baby food. The demand for infant food is expected to rise due to the expansion of retail marketing and the rise in malnutrition cases.
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Additionally, during the projected period, the demand for organic baby food will increase, as will the popularity of fortified baby food products, which will fuel market growth. The use of baby food and formula has also expanded, especially in China, India, and the USA, thanks to supportive government programmes. Consumers’ increased awareness of ingredient and content labels has compelled businesses to develop clean-label production techniques.
Key Takeaways from the Report:
- The demand for baby food surge at a CAGR of 5.0% over the assessment period for 2023 and 2033
- The United Kingdom market is projected to grow at a CAGR of 5.4% during the forecast period from 2023 to 2033.
- In terms of product type, the milk formula segment is expected to account for a dominant share of 40.3% of the total market in 2023.
- Based on category, the conventional segment is expected to account for a revenue share of 91.2% in 2023.
- The USA is expected to emerge as the most lucrative market for baby food in North America.
- In terms of distribution channel, the supermarket segment is predicted to create maximum profit in the baby food industry
What are the Factors Limiting the Sales of Baby Food Across the Globe?
There are concerns about the baby food industry expansion being constrained by its short shelf life. Due to a lack of an effective regulatory framework, it is anticipated that the baby food industry share might face challenges during the projection period.
The market for baby food is significantly constrained by stringent quality controls and severe regulations imposed by governments and food agencies. To guarantee the highest possible level of product quality, companies must follow safety regulations. Aggressive pricing raises the cost of goods, which lowers profit margins for companies. As a result, these elements limit market expansion.
Competitive Landscape:
Key players in the market are focusing on innovation and eco-friendly packaging to cater to the growing demand. Few of the companies are also developing organic baby food and formulas to gain competitive edge in the market.
As per the study, few of the baby food companies are collaborating with e-commerce platforms and leading retailers to expand their customer base and gain revenue. Few of the recent development in the market are provided as follows:
- In July 2022, Danone introduced the first innovative Dairy & Plants Blend infant formula in the market.
- In April 2021, to offer new-borns a high quality vegetarian diet, the Kraft Heinz Firm developed a plant based baby food company. The menu options include dishes like Risotto with chickpeas, Potato baked with garden peas, and Saucy Pasta with beans.
- In June 2022, In its newly completed Michigan facility, Abbott Nutrition Company resumed production of infant formula. As the firm works to solve a national scarcity of the product, production of baby formula has increased at Abbott Nutrition’s Sturgis, Michigan, factory.
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Baby Food Market by Category
By Category:
- Organic
- Conventional
By Type:
- Milk Formula
- Dried Baby Food
- Ready to Feed Baby Food
- Other Types
By Distribution Channel:
- Drugstores/ Pharmacies
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Channels
- Other Distribution Channels
By Region:
- North America
- Latin America
- Europe
- Middle East and Africa
- East Asia
- South Asia
- Oceania
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About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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