Sports drinks, with their ability to replenish fluids, carbohydrates, and electrolytes during physical activity, are gaining popularity in the USA. The nutritional benefits and a focus on health-conscious consumers are driving demand, especially for protein drinks, in the sports drink sector.
As per the latest recent research report by Future Market Insights, total usa sports drink market sales in the USA are estimated to surge at 3.7% CAGR between 2023 and 2033, reaching a value of US$ 10.9 billion by 2033. In 2023, the USA sports drink market is set to be valued at US$ 7.6 billion.
The US sports drink industry is anticipated to grow over the next ten years due to factors like the growing popularity of organic beverages, a growth in sports-related activities, and millennials’ increased interest in physical fitness.
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Sports drinks are functional beverages that can replenish fluids, carbohydrates, and electrolytes during physical exertion. These drinks are rising in popularity across the USA as more people become health-conscious and seek to get the most out of their workouts.
The nutritious advantages of sports drinks are expected to continue to drive up consumer demand for them. Protein drinks are the most widely used in the sports drink sector across the USA, and they are expected to support the market’s expansion.
During workouts or activities, branched amino acids and proteins aid to lessen muscular pain and provide the body with rapid energy. Due to the rising demand for sports drinks, food and beverage producers are now showing an interest in the energy drink and sports drink segments.
To satisfy consumer demand for nutrition, a number of sports drink makers are concentrating on innovations and providing natural/organic functional beverages in a variety of flavours. They anticipate that this will help them grow both their consumer base and sales.
New healthy sports beverages with minimal sugar content and natural components are being introduced by companies like Gatorade and Powerade. For instance, Powerade just introduced Powerade Ultra and Powerade Power Water, two new zero-sugar sports drinks.
Key Takeaways from Market Study
- The USA sports drink market is estimated to be valued at US$ 7.6 billion in 2023.
- Based on form, the liquid segment holds a prominent market share of 82.0% in the USA sports drink industry.
- In terms of distribution channel, the store-based retailing sub-segment of offline category holds around 67.0% share of the USA sports drink industry
- Based on flavor, the flavored segment dominates the USA sports drink industry with a share of about 76.0%.
- Consumers in the USA are becoming increasingly concerned with their physical health, which motivates them to participate in sports and increases demand for sports drinks.
“In the longer run, increasing health consciousness and growing popularity of organic sports drinks will create profitable opportunities for market participants”, says a lead analyst at Future Market Insights.
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Competitive Landscape
With increasing penetration of new start-ups, the USA Sports Drink market is becoming highly competitive. In order to gain a competitive edge in the market, companies are utilizing strategies such as new product launches, partnerships, mergers, acquisitions, collaborations, and celebrity endorsements.
Few of the leading companies offering sports drinks in the market include Gatorade, Powerade, Body Armor, Monster Hydro, Aquarius, Melaleuca, Bulletproof FAT water, Honest Sport, Muscle Milk, Staminade, and Hammer Nutrition HEED.
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Future Market Insights, in its new offering, provides an unbiased analysis of the Sports Drink presenting historical demand data (2018 to 2022) and forecast statistics for the period from 2023 to 2033.
The study incorporates compelling insights on the USA Sports Drink Industry based on product type (isotonic, hypotonic, hypertonic), distribution channel (offline, online retail), flavor (unflavored, flavored), form (powdered, liquid), packaging material (metal, pet/plastic, glass).
About the Food & Beverage Division at Future Market Insights
Expert analysis, actionable insights, and strategic recommendations – the food & beverage team at Future Market Insights helps clients from all over the globe with their unique business intelligence needs. With a repertoire of over 1,000 reports and 1 million+ data points, the team has analyzed the food & beverage industry lucidly in 50+ countries for over a decade. The team provides end-to-end research and consulting services; reach out to explore how we can help.
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USA Sports Drink Market by Category
By Product Type:
- Isotonic
- Hypotonic
- Hypertonic
By Distribution Channel:
- Offline
- Store-Based Retailing
- Hypermarkets /Supermarket
- Convenience Stores
- Mom and Pop Stores
- Discount Stores
- Specialty Stores
- Independent Small Groceries
- Online Retail
By Flavor:
- Unflavored
- Flavored
- Citrus.
- Berries
- Mocha
- Pomegranate
- Apple
- Mint
- Blends (Mix)
- Cola
- Watermelon
- Others
By Form:
- Powdered
- Liquid
By Packaging Material:
- Metal
- PET/Plastic
- Glass
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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