The global retail e-commerce packaging market is anticipated to reach a valuation of US$ 17.6 billion in 2023, driven by rapid growth of eCommerce. The trend is expected to create new opportunities for the market, leading to a projected CAGR of 5.0% between 2023 and 2033, and reaching a total valuation of approximately US$ 28.7 billion by 2033.
The United States is set to create significant market growth opportunities for the retail e-commerce packaging sector, as it dominates the North American market, accounting for three-quarters of the region’s market share. During the forecast period, the U.S. is expected to generate an incremental opportunity of US$ 645 million. The United Nations Conference on Trade and Development (UNCTAD) reports that global e-commerce sales reached US$ 26.7 trillion in 2019, with the United States leading the way. With e-commerce sales in the U.S. totaling US$ 9.6 trillion and a 6.7% growth in retail sales in 2020, as per the National Retail Federation (NRF), there’s substantial potential for the retail e-commerce packaging market. The country is projected to maintain a CAGR of 4.9% over the analysis period.
Mexico is poised to bolster the growth of the retail e-commerce packaging market in Latin America. The market in Mexico is expected to expand to 1.4 times its current value by 2033. Domestic e-commerce in Mexico, valued at US$ 15.8 billion in 2020, witnessed an 80% increase from the previous year, according to the Mexican Online Sales Association. E-commerce users in Mexico also grew by 9% in 2020. The thriving e-commerce sector in Mexico is a key driver of growth for the retail e-commerce packaging market, with a projected CAGR of 4.8% over the analysis period.
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One of the major factors contributing to the growth of the retail e-commerce packaging market is sustainability, which has become a paramount concern in the packaging industry, driven by increasing environmental awareness among consumers and businesses. Retailers are actively seeking eco-friendly packaging solutions that minimize waste, use recycled or renewable materials, and reduce carbon footprint. The adoption of sustainable packaging practices in e-commerce helps retailers meet regulatory requirements, align with consumer preferences, and demonstrate corporate social responsibility.
Packaging plays a vital role in shaping a brand’s image and creating a positive customer experience. Retailers recognize the significance of branding through packaging and invest in visually appealing designs, custom prints, and personalized touches. Retailers, by focusing on branding and customer experience, can create a lasting impression on customers, foster brand loyalty, and generate positive word-of-mouth, ultimately driving the demand for innovative and distinctive retail e-commerce packaging.
Efficient logistics and supply chain management are critical for the success of e-commerce businesses. Retailers are increasingly adopting packaging solutions that optimize space utilization, reduce shipping costs, and enhance product protection during transit. Custom-fit packaging, right-sizing, and smart packaging designs that minimize void fill contribute to streamlined logistics and supply chain operations, making packaging a crucial component of efficient order fulfillment.
Key Takeaways from the Market Study
- Global retail e-commerce packaging market was valued at US$ 16.8 billion by 2022-end.
- From 2018 to 2022, the market demand expanded at a CAGR of 2.6%.
- The United States is expected to hold a dominant CAGR of 4.9% during the forecast period.
- By product type, the protective packaging segment is expected to constitute a CAGR of 4.9% in 2033.
- On the basis of merchandise type, fashion segment is expected to dominate the market with a CAGR of 4.8% in 2033.
- From 2023 to 2033, retail e-commerce packaging market is expected to flourish at a CAGR of 5.0%.
- By 2033, the market value of retail e-commerce packaging is expected to reach US$ 28.7 billion.
Integration of augmented reality (AR), across the globe is a major factor that is expected to propel the growth of the retail e-commerce packaging market in the near future, remarks an FMI analyst.
Recent Developments:
- In May 2023, Ranpak Holdings Corp. unveiled its Geami WrapPak® EX MINI, a compact and versatile paper cushioning system designed for e-commerce packaging. The Geami WrapPak® EX MINI provides protection and cushioning for products during transit while using sustainable, recyclable materials. It offers convenience and efficiency in the packaging process, supporting e-commerce retailers’ efforts to deliver secure and environmentally friendly packaging.
- In February 2023, Sealed Air Corporation announced the launch of its FLX™ SmartPacker, an automated system that uses sensor technology to create custom-sized boxes for e-commerce orders. The FLX™ SmartPacker optimizes packaging material usage, reduces void fill, and improves operational efficiency for e-commerce fulfillment centers. The solution contributes to cost savings and sustainability in the packaging process.
- In April 2022, Pregis introduced its Sharp Packaging Solutions, which provides customized packaging solutions for e-commerce companies. Sharp Packaging Solutions combines innovative packaging design, automation technology, and fulfillment capabilities to meet the unique needs of e-commerce retailers. The solution optimizes packaging operations, enhances product protection, and supports efficient order fulfillment.
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The Major Key Players Are:
- DS Smith plc
- Intertape Polymer Group Inc.
- Georgic-Pacific LLC
- International Paper Company
- Mondi plc.
- Sealed Air Corporation
- 3M Company
- WestRock Company
- Pregis Corporation
- Smurfit Kappa Group
- Packaging Corporation of America
- Ventapel
- NIPPON PAPER INDUSTRIES CO., LTD.
Primarily Driving the Market for Retail E-Commerce Packaging
- E-commerce Growth: The exponential growth of e-commerce has been a significant driver of the retail e-commerce packaging market. As more consumers turn to online shopping, there is a growing need for packaging solutions to protect products during transit and deliver a positive unboxing experience.
- Consumer Experience: Customer expectations have shifted, and consumers now demand packaging that is not only protective but also aesthetically pleasing. Creative and customized packaging enhances the overall shopping experience, and this drives the market to offer innovative and visually appealing solutions.
- Sustainability: With increasing environmental concerns, there is a strong emphasis on eco-friendly packaging materials and practices. Retailers are opting for sustainable packaging solutions, such as recyclable materials and reduced packaging waste, to appeal to eco-conscious consumers.
- Logistics Efficiency: Efficient packaging plays a crucial role in supply chain and logistics operations. Retailers are constantly looking for packaging solutions that optimize space, reduce shipping costs, and improve the efficiency of their e-commerce operations.
- Regulatory Compliance: Government regulations and standards related to packaging materials and practices are evolving, pushing the industry to adopt compliant solutions. This compliance can drive the market by necessitating changes in packaging materials and methods.
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Key Segments Profiled In The Global Retail E-Commerce Packaging Market
By Product Type:
- Protective Packaging
- Boxes
- Mailers
- Labels
- Tape
- Others (Shrink & Stretch Films, Bags & Pouches, etc.)
By Merchandise Type:
- Consumer Electronics
- Fashion (Clothing, Footware, etc.)
- Home Furnishings
- Health, Personal Care & Beauty
- Recreation Goods
- Multimedia & Software
- Food & Beverages
- Homecare
- Others (Books, Automotive Products, Gifts)
By Market Type:
- Third Party Fulfillment & Logistics Companies
- Brick & Mortar Retailers
- Specialty Retailers
- Others
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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