The U.K. cupcake box market is set to grow to approximately US$ 15.2 million by 2032, driven by a 3.6% CAGR. Rising consumption of wheat flour in various food items like bread, pizza, cakes, and biscuits is expected to boost cupcake box sales. The production of approximately 10 million cakes and biscuits daily, as reported by the UK Flour Millers, is a significant factor contributing to this growth.
The global cupcake box market is on a trajectory of significant growth, with an estimated consumption of approximately US$ 229.9 million in 2022, and a projected CAGR of 4.8% that will see it surpassing US$ 366.5 million by 2032. The market is poised to create an absolute dollar opportunity of US$ 136.7 million during this period.
The driving force behind this surge is the rising consumption of bakery products, particularly cupcakes and cakes, among various demographics. Cupcakes have gained popularity, especially among the younger population, and are often chosen for gifting and special occasions, spurring the demand for cupcake boxes.
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Customizability and versatility are key features contributing to the market’s growth, as cupcake boxes can be tailored to meet specific size and shape requirements. Home bakers, in particular, are contributing to the market’s expansion. Additionally, cupcake boxes provide excellent product visibility, making them ideal for retail displays.
Notably, the preference for environmentally friendly options has led to a preference for paper and paperboard cupcake boxes over plastic ones, owing to their recyclability.
In the U.K., the cupcake box market is expected to reach around US$ 15.2 million by 2032, driven by the increasing consumption of wheat flour in various baked goods. The U.K. Flour Millers report that approximately 10 million cakes and biscuits are produced in Britain daily, indicating a robust market for cupcake boxes in the region. The demand for sustainable cupcake packaging solutions further bolsters sales, aligning with consumer preferences for eco-friendly options.
“Increasing preference for appealing packaging solutions to improve brand image and credibility among manufacturers is expected to augment growth in the cupcake box market over the assessment period,” says an FMI analyst.
Key Takeaways:
- Based on material, the paper and paperboard segment is projected to hold 60% of the total market share by the end of 2032.
- In terms of size, the 2 oz. to 5 oz. segment is estimated to expand at a CAGR of 5.8% during the forecast period, creating an incremental opportunity of US$ 64.2 Mn during 2022-32.
- The increasing consumption of cupcakes in Europe and North America will drive sales of cupcake boxes.
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Key Points:
1. Rising Consumption of Bakery Products: The global cupcake box market is on a growth trajectory, driven by the increasing consumption of bakery products, including cupcakes and cakes, among consumers worldwide.
2. Customization and Home Baking Trend: Cupcake boxes’ ability to be easily customized according to size and shape requirements is appealing to bakers, including the growing number of home bakers, contributing to market growth.
3. Gifting and Special Occasions: The preference for cakes and cupcakes as gifts and dessert options for special occasions is boosting the demand for cupcake boxes, especially among the younger population.
4. Retail Display and Product Visibility: Cupcake boxes are preferred for retail display due to their ability to showcase the product, enhancing their appeal to cupcake producers.
5. Sustainability in Packaging: Paper and paperboard cupcake boxes are favored over plastic options due to their recyclability, aligning with the increasing demand for sustainable packaging solutions. In the U.K., a similar trend is observed, with a focus on sustainable cupcake containers to meet consumer preferences.
Cupcake Box Market Landscape
Key players operating in the cupcake box market include Plastic Package, Inc., LINDAR Corporation, Napco National, Graphic Packaging International, LLC, Smurfit Kappa Group plc, and Robinson Plc. Also, Inno-Pak, LLC, Dart Container Corporation, Pactiv LLC, McLaren Packaging Ltd, and Alefh Sp z o.o. Sp. K are some of the noticeable players operating in the cupcake box market. The tier 1 players operating in the cupcake market hold around 15-20 of the global cupcake box market.
Key players operating in the global cupcake boxes market are using production facility expansion, mergers and acquisitions, and new product launches to gain a competitive edge.
Some of the recent developments in the market include:
- In May 2022, the paper-based packaging company named Smurfit Kappa Group announced the expansion of its production capacity by investing in a new packaging plant in Morocco for corrugated packaging.
- In November 2021, Graphic Packaging International won 12 awards at the North American PPC Carton Awards which includes- Excellence Award for their McVitie’s Jaffa cakes festive gift box.
How Is Rising Demand For Bakery Packaging Driving Sales Of Cupcake Boxes?
Increasing preference for affordable and convenient food packaging is driving sales of cupcake boxes. In addition to this, consumers are preferring online sales channels for buying food products and ingredients. E-commerce delivery of food products requires robust packaging solutions to ensure the quality maintenance of the product. This is expected to spur demand for effective cupcake boxes for online delivery services.
Cupcake boxes are easy to use and easier to reuse or dispose. Trends such as the introduction of low fat and sugar-free cupcake blends by bakers, a rise in awareness of new flavors and low-calorie cupcakes are expected to spur demand in the market.
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Cupcake Box Market By Category
By Material:
- Paper and Paperboard
- Plastic
By Size:
- Less than 2 oz.
- 2 oz. to 5 oz.
- 6 oz. to 9 oz.
- 10 oz. and above
By Region:
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Middle East & Africa
- Oceania
Author
Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail’s strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power.
Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor’s Degree in Mathematics.
Ismail is a regular at industry conferences and expos and has been widely covered in electronic and print media. He is a Speaker at our upcoming Talk show – Rise of the Intelligent Packaging. Ismail has been quoted in leading publications, including the European Pharmaceutical Review and the European Adhesive Tape Association.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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