In 2022, the worldwide brown rice market is assessed at US$ 9843 Million. The market is probably going to reach almost US$ 17895.2 Million by 2032, with a developing CAGR of 6.2% from 2022 to 2032. COVID-19 had a worldwide effect that was faltering and uncommon and saw a rewarding effect on interest in brown rice across all the districts in the midst of the pandemic.
Over half of the world’s population regularly consumes rice, one of the main staple foods. The majority of rice consumed worldwide is consumed there, despite the fact that it is grown and processed everywhere else. However, an increase in demand in some areas is promoting cross-regional trade in rice.
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The majority of rice is consumed and produced in Asia, and nations in Central Asia like India, Pakistan, and Thailand produce almost 90% of the world’s rice. Due to the significant rice exports to other nations, these nations currently consume somewhat less rice than is produced globally.
Brown rice is whole-grain rice that has had its outer hull removed. Brown rice has a better nutritional content than whole white rice because it has undergone less processing. The need for good eating habits and growing health awareness among consumers are driving the brown rice industry to grow at a quicker CAGR than the whole rice sector. Large producers are turning their attention to producing brown rice as the demand for it rises in the major importing countries.
The markets for brown rice in North America, Latin America, Western and Eastern Europe, Asia-Pacific, Japan, and the Middle East and Africa can be divided geographically.
The most important market in terms of both production and consumption is Asia-Pacific. Rice, including brown rice, is exported most frequently from Thailand, Vietnam, and India. Less than 50% of the world’s rice imports come from the top 10 importing countries, which are spread out across the major importing nations.
Indonesia, the Philippines, Iran, Nigeria, and a small number of European nations are major consumers of brown rice. During the projected period, it is anticipated that Latin American nations will take advantage of the land and water resources available to them to become the leading producers and exporters of rice.
Brown Rice Market Drivers:
Brown Rice industry is increasing with respect to the growth of rice trade between the countries. Brown market is projected to expand at a higher pace compared to rice market, due to shifting preference towards healthy eating habits and nutrients provided by brown rice, such as vitamins (B), phosphorus, and magnesium, makes it a preferred choice for many health-conscious customers.
Due to increasing demand, the manufacturers are focusing on launching new brown rice brands and making renewed efforts to attract health-conscious people. Demand for brown rice is also emerging from various
Middle-East and African countries, driving the growth of brown rice market. Innovation in packaging and changing food preference such as emergence of ready-to-eat food product will result in introduction of ready-to-cook brown rice, during the forecast period. In majority of countries where brown rice was earlier preferred by only diabetic patients, is now getting traction from growing number of fitness conscious consumers. Increasing per capita consumption of rice in countries where it is not a staple food is also expected to support the growth of brown rice industry
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Brown Rice Market Key Players:
Brown Rice market is a part of global rice market and major supplier are concentrated in Asia-Pacific region which manufactures, market and export brown rice on large scale. Few of the major players in brown rice market are T.K. Ricemill and Ash, Asia Golden Rice Co.,Ltd., Daawat, Shiva Shellac And Chemicals, Amira Nature Foods Ltd., Chandrika Group of Mills, Riviana Foods Inc., Ebro Foods, Agistin Biotech Pvt. Ltd., and SunFoods, LLC.
Brown Rice Market Segmentation:
By Type:
- Sweet Brown Rice
- Brown Basmati Rice
By Length:
- Long-Grain Brown Rice
- Medium-Grain Brown Rice
- Short-Grain Brown Rice
By Distribution Channel:
- Hypermarkets and Supermarket
- Grocery Store
- Convenience Store
- Online
- Others
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