The United States market is anticipated to capture a CAGR of 2.7% during the forecast period. The increasing consumer concerns about product packaging and authenticity are raising the demand for anti-counterfeit packaging market. Rising economies, advanced technologies, and innovations are increasing the adoption of anti-counterfeit packaging. Rising healthcare and pharmaceutical industries are significantly capturing vast revenue in the market to transfer medical products effectively.
Manufacturers are playing a key role in packaging food items in the food & beverages sector for consumers’ safety and to improve their brand image. The United States anti-counterfeit packaging market is expanding by adopting advanced technologies, highly standardized products, and government regulations. Key companies are offering various packaging solutions with advanced technologies, such as tamper-evident seals and holograms, fueling the market growth.
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The global anti-counterfeit packaging market is poised for remarkable growth, with an anticipated double-digit Compound Annual Growth Rate (CAGR) of 11.9%, propelling its industry value to an impressive US$ 422.8 billion. This growth is underpinned by several key factors.
Firstly, pharmaceutical companies worldwide are increasingly embracing anti-counterfeit packaging solutions, recognizing their vital role in safeguarding both their brand integrity and consumer safety. Concurrently, there is a growing global awareness among consumers regarding the adverse consequences of counterfeit goods, further driving the demand for anti-counterfeit measures.
Technological advancements are also a significant catalyst for industry expansion, as innovations in highly secure packaging solutions find applications across various industries. Despite the COVID-19 pandemic initially affecting sales, the demand for secure packaging soared during the crisis, as manufacturers intensified efforts to combat counterfeit product production and mitigate losses.
Moreover, the fast-moving consumer goods (FMCG) sector is set to contribute significantly to the industry’s growth, with rising demand for product authentication techniques. Stringent regulations aimed at eradicating counterfeit products, coupled with governmental initiatives in Europe and North America to combat this menace, further underscore the industry’s growth potential.
In sum, the anti-counterfeit packaging market’s robust growth trajectory is driven by a convergence of factors, including industry adoption, consumer awareness, technological innovation, and regulatory measures.
Despite the setback induced by the COVID-19 pandemic on anti-counterfeit packaging sales, the crisis concurrently instigated a surge in demand for secure packaging solutions. Leading manufacturers’ concerted efforts to curtail losses incurred through counterfeit production are poised to bolster the industry’s expansion. This growth trajectory is especially prominent in the fast-moving consumer goods (FMCG) sector, where product authentication techniques are becoming increasingly vital.
The demand for anti-counterfeit packaging products is being propelled by stringent regulations aimed at eradicating the production of counterfeit goods. Simultaneously, proactive measures by governments, particularly in Europe and North America, to mitigate the threat of counterfeit products are also playing a pivotal role in shaping the industry’s evolution.
The use of modern RFID technology in document tracking and event ticketing has not only aided in the security of private data, but has also aided in the detection of counterfeiting on the event site. In comparison to industrialised countries, counterfeiting is more widespread in poor countries. The high cost of authenticating papers and event tickets, on the other hand, has a significant impact on market growth. The two primary obstacles in this sector right now are excessive production and fragmented control over document supplies.
Geographically, the report is segmented into North America, Europe, Asia Pacific, and LAMEA. North America anti-counterfeit technology market holds major share closely followed by Europe. Higher adoption rate of authentication technologies, active intervention from government authorities are largely responsible for the growth of the North America anti-counterfeit packaging industry. The Asia-pacific region, is anticipated to witness fastest growth during the forecast period. This is due to growing awareness of authenticated products across manufacturers and a decrease in the cost of tracing anti-counterfeit technologies
Key players profiled in this report are Graphic Security Systems, Corp., Alpvision, Giesecke & Devrient (G&D), Prooftag (Novatec SA), IAI industrial systems, and U-NICA Group. and Sicapa.
KEY BENEFITS
- The report highlights the market intellect along with the current trends and revenue for the period 2014- 2020
- This report highlights the key development strategies adopted by top companies in the market
Evaluation of key industry drivers and restraints for the anti-counterfeit packaging market segments are highlighted - Trends in packaging technology are explained along with key market intelligence on packaging trends
SWOT analysis enables to study the internal environment of the leading companies for strategy formulation - Porter’s Five Forces analysis examines the competitive structure of the global anti-counterfeit technologies market and would assist in decisions making
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Market Segmentation :
On the basis of the type
- Tamper Evidence
- Mass Encoding
- RFID
- Hologram
- Forensic Markers
Based on the application/end users
- Food & Beverage
- Automotive
- Luxury goods
- Pharmaceuticals
- Electrical & Electronics
The segments are prepared after a thorough examination of vertical and horizontal integration. The growth mapping process requires segmentation analysis because it helps providers to design strategies and maintain market demand-supply balance by monitoring demand.
Author
Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail’s strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power.
Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor’s Degree in Mathematics.
Ismail is a regular at industry conferences and expos and has been widely covered in electronic and print media. He is a Speaker at our upcoming Talk show – Rise of the Intelligent Packaging. Ismail has been quoted in leading publications, including the European Pharmaceutical Review and the European Adhesive Tape Association.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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