The High Protein Dog Food Market is booming as pet owners prioritize their dogs’ health and well-being, seeking protein-rich diets to support active lifestyles. This has fueled a surge in premium and specialized products, driving competition and innovation.
During the forecast period of 2022–2032, the high protein dog food market is anticipated to grow at a compound annual growth rate (CAGR) of 4.4%. It is projected to rise from US$ 115.50 billion in 2022 to US$ 163.70 billion in valuation by 2032.
Younger generations are heavily absorbing broader cultural clichés surrounding the concept of parenting as the number of pet owners without children expands globally.
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More than 91% of pet owners in the United States of America consider their animals to be members of their family, according to a 2013 Mintel study. More than half of the nation’s millennial pet owners agree that it’s important to have meals with their animals, according to a Wakefield Research survey on the “New petfood consumers: what US millennials are looking for” in 2014.
A growing number of pet parents, particularly the younger ones, are building a closer bond with their animals as a result of the rise in non-traditional households around the world. This has increased concerns about dog nutrition and health.
Evidently, there is an increase in demand for high-protein dog food on a global scale, which is largely due to rising knowledge about how crucial protein is to a dog’s healthy development.
The rapid move to pet parenting worldwide will continue to have a paramount impact on the pet food industry, and eventually giving boost to the growth of the high protein dog food market.
Demand for Natural, Vegan, and Plant-based Protein in Dog Food will Surge
The number of consumers shifting to veganism is multiplying dramatically around the world, and the trend is no longer limited to human consumers.
Pet food industry is also witnessing a drastic rise in awareness about the potential harms of animal-based dog food and positive impacts of plant-based protein in dog food, which is giving rise to new trends in the dog food market.
A mounting number of dog parents are inclined towards giving plant-based nutrition to their pets and this is triggering the demand for meatless protein in dog food.
With more pet parents seeking high quality dog protein derived from plant or natural sourced, a mounting number of stakeholders in the high protein dog food market are introducing dog food formulas using proteins derived from potato, corn, legumes, soy, wheat, etc.
Growing demand for animal-free dog protein is also triggering heavy investments in biotechnological research & development in order to derive novel protein sources that can replicate similar proteins as their conventional meat counterparts.
Manufacturers are catering to the end users’ needs by inculcating sustainability and veganism in their brand strategies, and this will boost the trend of discovering innovative plant protein sources in the high protein dog food market, in the coming future.
High Protein Dog Food Market: Region-wise Analysis
Based on the geographical factors, the high protein dog food market is broadly segmented into seven regions – North America, Latin America, Europe, East Asia, South Asia, Oceania, and Middle East & Africa.
North America is emerging as a leading market for high quality dog food, accounting for nearly one-third revenue share of the global market.
Increasing awareness about the importance of including protein in dog food is significantly high in the region, and the demand for natural sources of protein in dog food is expected to remain high in the North American market for high protein dog food.
Growing inclination towards plant-based and vegan sources of protein in dog food will influence emerging trends in the regional market.
Leading players in the North America high protein dog food market are expected to invest heavily in research & development to introduce natural and plant-based alternatives that can nutritionally replicate their animal-based counterparts.
This is expected to drive local players’ attention towards biotechnology for the development of vegan high protein dog foods in the coming years.
On the other hand, the Asia Pacific region is also expected to exhibit positive growth prospects with the increasing demand for high quality dog food products in emerging economies in the region.
China, India, and Japan are expected to emerge as lucrative markets in the region, mainly attributed to the growing culture of pet parenting in these countries.
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High Protein Dog Food Market: Competitive Landscape
• Diamond Naturals
•Crave
•Purina
•Wellness Complete Health
•Solid Gold
•Whole Earth Farms
•Nulo Freestyle
•Victor
•Nature’s Logic
•Taste of the Wild
•Canidae
•Avoderm Naturals
•Tim’s
•Instinct Raw Brand
•Ultra
•Diamond Naturals
•Orijen
•Nutro Ultra
•Eagle Pack
•Holistic Select.
Leading players in the high protein dog food market are innovating around the quality of protein and experimenting with animal-derived and plant-derived proteins. Innovations in the plant-based high protein dog food are expected to influence market players’ upcoming strategies in the coming future.
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High Protein Dog Food Market Segmentation
By Application:
- Dental Care
- Digestive Care
- Bone & Joint Health
- Weight Management
- Immune Support
- Energy & Muscle Support
- Others
By Food Type:
- Dry Food
- Wet Food
- Treats & Snacks
- Frozen Food
By Breed Size:
- Small Breeds
- Medium Breeds
- Large Breeds
By Flavour Type:
- Chicken
- Beef
- Lamb
- Turkey
- Fish
- Others
By Price Range:
- Mass
- Premium
By Sales Channel:
- Wholesalers/Distributors
- Modern Trade
- Convenience Stores
- Pharmacy/ Drug Stores
- Online Retailers
- Pet Specialty Stores
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East & Africa
Frequently Asked Questions
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