North America is a significant hub for the demand for the intelligent packaging market, with the United States poised to dominate 85% of the region’s market by 2033. The USA’s growing focus on smart packaging and antimicrobial solutions is a driving force. Intelligent packaging, with its attributes of being smart, interconnected, interactive, user-friendly, and environmentally friendly, addresses the pressing issue of food wastage.
By continuously monitoring and assessing factors like freshness and temperature, it plays a crucial role in preserving food products. Alarming figures from the Food and Drug Administration (FDA) reveal that food waste in the USA ranges from 30% to 40% of the food supply, mainly due to spoilage, damage, and inadequate packaging. In response, companies are increasingly turning to intelligent packaging solutions, including time-temperature indicators and sensors, to mitigate food wastage. This surge in food waste reduction efforts is expected to bolster the sales of intelligent packaging in the United States.
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In 2023, it is anticipated that the global intelligent packaging Market will be worth US$23.6 billion. Between 2023 and 2033, the overall demand for intelligent packaging will increase at a 9.0% rate. The size of the worldwide intelligent packaging market is anticipated to reach $56.0 billion by the end of 2033.
The Intelligent Packaging Market is experiencing significant growth as technology advances and consumer demands evolve. Intelligent packaging refers to packaging solutions that incorporate technologies such as sensors, RFID tags, and smart labels to provide real-time data, enhance product safety, and improve consumer engagement.
Key points:
- Product Quality and Safety: Intelligent packaging enables real-time monitoring of factors like temperature, humidity, and freshness, ensuring product quality and safety throughout the supply chain.
- Supply Chain Efficiency: Intelligent packaging solutions optimize inventory management, reduce waste, and improve logistics by providing accurate tracking and real-time visibility.
- Consumer Engagement: Interactive features like QR codes and NFC-enabled packaging enhance consumer engagement, providing product information, promotions, and personalized experiences.
- Counterfeit Prevention: Intelligent packaging includes anti-counterfeiting features like tamper-evident seals and authentication labels, protecting brands and ensuring product authenticity.
- Sustainability: Intelligent packaging can contribute to sustainability goals by enabling better inventory management, reducing food waste, and supporting recycling efforts.
- Market Expansion: Advancements in technologies like IoT, AI, and printed electronics are driving the adoption of intelligent packaging across industries such as food and beverages, healthcare, and consumer goods.
- Regulatory Compliance: Intelligent packaging solutions help companies comply with regulations related to traceability, labeling, and product safety.
- Data-driven Insights: Intelligent packaging generates valuable data, providing insights into consumer behavior, supply chain efficiencies, and product performance for informed decision-making.
- Innovation and Collaboration: The market fosters collaborations between packaging manufacturers, technology providers, and brands to develop and integrate intelligent packaging solutions.
- Future Potential: With continuous technological advancements and increasing consumer expectations, the intelligent packaging market is poised for further growth and innovation, transforming the way products are packaged, delivered, and experienced.
On the basis of the level of packaging, primary packaging is anticipated to continue dominating the market, growing at a robust CAGR of 9.6% through 2031. Increasing emphasis on adopting interactive and attractive packing solutions to improve the first impression of the product is a key factor driving sales in the segment.
“Greater inclination for contactless purchase and contactless delivery among present-day consumers will tip scales in favor of intelligent packaging. Introduction of innovative packaging technologies such as anti-microbial and nanotechnology also will accelerate the growth in the market,” says a FMI analyst.
Key Takeaways
- The U.S. is expected to hold the largest share in the North American market, accounting for nearly 85% of regional sales through 2031.
- Germany is projected to emerge as one of the most remunerative markets in Europe, contributing around 1/5th of the overall revenue share in the region by 2031.
- India is estimated to dominate the South Asia intelligent packaging market, accounting for more than 45% of the regional demand through 2031.
- The market in Japan is forecast to witness swift growth, expanding at an impressive CAGR of 11.2% CAGR from 2021 to 2031.
- In terms of technology, interactive/data carriers packaging is anticipated to hold the dominant share, accounting for 44% of the sales by 2031.
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Key Drivers
- Increasing demand for smart packaging with advanced features such as easy tracking and detecting using quick response (QR) codes from the e-commerce industry is spurring the sales of intelligent packaging.
- Implementation of stringent regulations regarding storing and transporting various food & beverages and healthcare products to ensure product safety is propelling the demand for active packaging such as oxygen scavengers and ethylene absorbers.
Key Restraints
- High cost of intelligent packaging compared to traditional packaging is a primary factor hampering the growth in the market.
- Rising concerns regarding the environment and implementation of several regulations about the use of plastics for packaging are restraining the growth in the market.
Competitive Landscape
Leading manufacturers are emphasizing on launching next-generation packaging solutions, integrated adopting advanced technologies to expand their product portfolio. Also, some of the players are aiming at expanding their production capacity to cater to the increasing demand from various industries.
- In 2021, JRI Company, an American company, announced expanding its production capacity by integration of the Labguard 3D equipment into its JRI-MySirius solutions.
- In December 2020, DeltaTrak Inc., a leading innovator of cold chain management and temperature monitoring solutions, announced launching customized vaccine temperature monitoring solutions, which are compatible with the three temperature profiles required for the handling, transport, and storage of COVID-19 vaccines.
Some of the key players operating in the market profiled by FMI are:
- Dow Chemical Company
- LyondellBasell Industries N.V.
- BASF SE
- Exxon Mobil Corporation
- Saudi Basic Industries Corporation
- Ineos Group Limited
- Eni S.p.A.
- LG Chemical
- Lanxess AG
- Chevron Phillips Chemical Company, LLC
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Technology Providers
- Timestrip UK Ltd
- Varcode, Ltd.
- Temptime Corporation
- DeltaTrak, Inc.
- EVIGENCE SENSORS
- JRI Company
- Vitsab International AB
- LAXCEN TECHNOLOGY INC.
- APK-ID
- STARNFC Technologies Ltd.
Brand Owners
- Nestlé S.A.
- Coca-Cola Company
- Johnson & Johnson
- Pfizer Inc.
- Unilever PLC
- Procter & Gamble Company
- XPO Logistics
- DHL Supply Chain
- Amazon.com, Inc.
- Shopify Inc.
Author
Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail’s strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power.
Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor’s Degree in Mathematics.
Ismail is a regular at industry conferences and expos and has been widely covered in electronic and print media. He is a Speaker at our upcoming Talk show – Rise of the Intelligent Packaging. Ismail has been quoted in leading publications, including the European Pharmaceutical Review and the European Adhesive Tape Association.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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