The Middle East and Africa Stick Packaging machines market is poised for substantial growth, with an expected Compound Annual Growth Rate (CAGR) of 5.1% in the forecast period spanning from 2023 to 2033. Market value is projected to surge from US$ 37.6 million in 2023 to US$ 64.2 million by 2033. At the close of 2022, the market was valued at US$ 36.2 million and is set to manifest a Year-on-Year (y-o-y) growth of 4.0% in 2023.
The proliferation of e-commerce and the increasing prevalence of online retail platforms have brought about a profound shift in consumer habits within the region. This transformation is marked by a surge in online shoppers seeking out compact, lightweight, and conveniently transportable packaging solutions like stick packs.
Stick packaging, characterized by its convenience and user-friendliness, positions itself as an optimal choice for consumers leading busy and fast-paced lifestyles in the region. The demand for portable and single-serve packaging solutions has witnessed a notable upswing, and stick packs align seamlessly with this requirement, thus driving market demand.
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Stick Packaging Demand Drivers in the Middle East and Africa
Incorporation of Digital Printing Might Present New Opportunities
The integration of digital printing technology within stick packaging machines represents a promising avenue, offering compelling opportunities for product differentiation and customization. Digital printing empowers the application of high-quality graphics, text, and images on stick packs, enabling brands to stand out on store shelves and captivate the attention of discerning customers. This innovation fosters a new level of creativity and adaptability in packaging, making it a valuable asset for brands striving to leave a memorable imprint in the competitive market landscape.
Rising Demand for Single-serve Food & Beverages to Contribute to Growth
The surge in demand for single-serve food and beverage products has emerged as a pivotal driver propelling the growth of the Middle East and Africa Stick Packaging machines market. Sticks, characterized by their compact, convenient, and portable nature, have proven to be adept solutions catering to the increasing consumer preference for on-the-go consumption and portion control.
This transformative trend is chiefly fueled by shifting consumer lifestyles, as individuals increasingly lead busy and fast-paced lives, seeking quick and hassle-free food and beverage options. Single-serve sticks provide a hassle-free solution by offering pre-measured portions that demand minimal preparation time, meeting the evolving needs of today’s consumers.
Drivers:
- Growing F&B Industry: The expanding food and beverage industry in the Middle East and Africa drives the demand for stick packaging machines, which are used for single-serve packaging of various products.
- Convenience and Portability: Stick packaging offers convenient, on-the-go options for consumers, making it popular for snacks, condiments, and pharmaceuticals.
- Product Differentiation: Stick packaging allows brands to differentiate their products and improve shelf appeal through unique and eye-catching packaging.
- Reduced Packaging Waste: Stick packaging is often more eco-friendly as it reduces material use and waste compared to traditional packaging methods.
- Automation and Efficiency: The adoption of automation and advanced technologies in stick packaging machines enhances production efficiency and reduces labor costs.
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Major Players
- Mespack Middle East FZC (UAE)
- Technopack Corporation (UAE)
- Al Thika Packaging LLC (UAE)
- Autopack Packaging Machinery (Saudi Arabia)
- Viking Masek
- Mentpack Packaging Machines
- Turpack Packaging Machinery
- MA-PACKAGING
- UFlex Ltd.
- Trakya Makine Ambalaj Imalat. San. Tic. Ltd. Sti.
- GDH Makina
- Reformpack
Market Segmentation
By Machine Type:
- Vertical Form Fill Seal (VFFS) Machine
- Horizontal Form Fill Seal (HFFS) Machine
By Operating Speed:
- Single-lane Machine (100 to 500 stick packs per minute)
- Multi-lane Machine (500 to 2,000 stick packs per minute)
- High-speed Machine (2,000 & above stick packs per minute)
By Product Form:
- Granules
- Powder
- Liquid
- Semi Solid (Viscous)
By End Use:
- Food & Beverages
- Instant Coffee and Tea
- Energy Drinks & Powders
- Sports Drinks & Electrolyte Powders
- Juice and Drink Mixes
- Protein and Nutritional Shakes
- Sweeteners
- Instant Soup Mixes
- Condiments and Sauces
- PET Food
- Personal Care & Cosmetics
- Shampoo & Conditioners
- Hair Oil
- Skin Care Products
- Homecare & Toiletries
- Pharmaceuticals
- Nutritional Supplements
- Other End Uses
By Country:
- GCC Countries
- Türkiye
- Northern Africa
- South Africa
- Israel
- Nigeria
- Egypt
- Rest of Middle East & Africa Countries
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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