U.S. Leads North America in Active, Smart & Intelligent Packaging Market, Projected To Reach US$ 43.3 Billion By 2027, FMI Study

With an estimated value of US$ 27.1 billion in 2022, the Global Active, Smart, and Intelligent Packaging Market is forecasted to witness remarkable growth, projecting a notable compound annual growth rate (CAGR) of 9.8% from 2022 to 2027. By 2027, the market is anticipated to reach a valuation of US$ 43.3 billion, unveiling a world of innovative packaging solutions.

The United States is recognized as the largest market for active, smart, and intelligent packaging in North America, accounting for nearly 80% of the total sales in 2022. This dominance is attributed to the presence of globally renowned packaging manufacturers within the country. These manufacturers invest significant sums in research and development of advanced packaging products, making the U.S. the leading market in the region. Additionally, according to the United States Food and Drug Administration, food waste in the country is estimated at 30% to 40% of the food supply. This has spurred a growing awareness of the need to reduce food wastage and the development of innovative packaging solutions aimed at enhancing product safety and maintaining product freshness. These factors are expected to drive substantial demand for active, smart, and intelligent packaging in the U.S. in the near future.

Germany holds the distinction of being the largest market for active, smart, and intelligent packaging in Europe, with an anticipated 20% market share in 2022. The European Federation of Pharmaceutical Industries and Associations reports that Europe produces over 1.7 billion vaccines annually, and Germany is the leading producer of pharmaceutical supplies in the region. The robust growth in the pharmaceutical industry, including drugs and vaccines, has driven the demand for advanced packaging solutions in the country. Germany’s stringent government regulations require proper marking and labeling of all medicinal drugs, effectively combating counterfeit drugs. These factors, along with Germany’s prominence in pharmaceutical production, solidify its position as a major player in the European active, smart, and intelligent packaging market.

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How Technological Innovation Driving Competition Fueling Expansion Of Global Active, Smart And Intelligent Packaging Market?

1. Smart Features and Connectivity: Technological innovations enable packaging to incorporate smart features such as RFID tags, QR codes, and sensors. These features provide real-time information and enhance consumer engagement. Companies are vying to develop the most effective and user-friendly smart packaging solutions.
2. Sustainability: Environmentally conscious consumers are pushing for eco-friendly packaging solutions. Innovations in sustainable materials, recycling technologies, and biodegradable packaging options are creating a competitive edge for companies looking to capture a share of the growing green packaging market.
3. Health and Safety: Advancements in active and intelligent packaging are enhancing product safety and traceability. This is particularly significant in the food and pharmaceutical industries, where safety and quality are paramount. Companies are investing in technology to improve tamper-evidence, freshness indicators, and anti-counterfeiting measures.
4. Customization and Personalization: Technological innovations enable brands to offer personalized packaging experiences, catering to individual preferences and needs. This personal touch adds a competitive edge in the market.
5. Data Analytics: Active and intelligent packaging often collect valuable data throughout the supply chain. Companies are leveraging data analytics and artificial intelligence to gain insights into consumer behavior and product performance, driving more informed decision-making and competition within the market.

Global Active, Smart, and Intelligent Packaging Market: Competitive Intelligence

The report profiles some of the leading players in the global active, smart, and intelligent packaging market the likes of

• PakSense, Inc.,
• Landec Corporation,
• Sealed Air Corporation,
• Bemis Company, Inc.,
• Crown Holdings, Inc.,
• Amcor Limited,
• 3M Company,
• Timestrip UK Ltd.,
• Cryolog S.A.,
• Vitsab International AB,
• Varcode, Ltd.,
• LCR Hallcrest LLC,
• Thin Film Electronics ASA,
• CCL Industries Inc.,
• Temptime Corporation,
• Multisorb Technologies, Inc., and
• Coveris Holdings S.A.

Applications of Active, Smart, and Intelligent Packaging

The diverse applications of active, smart, and intelligent packaging solutions have transformed various industries. Let’s explore some of the prominent applications:

Food and Beverage Industry

In the food and beverage sector, active packaging is used to extend the shelf life of perishable products, reducing food waste and ensuring product quality. Smart packaging helps in monitoring freshness, while intelligent packaging aids in inventory management and supply chain optimization.

Pharmaceuticals and Healthcare

In the pharmaceutical and healthcare sectors, active packaging ensures the stability and efficacy of drugs, vaccines, and medical devices. Smart packaging with temperature monitoring is critical for temperature-sensitive medications, ensuring they remain within the required range during transportation and storage.

Consumer Electronics and Gadgets

Smart and intelligent packaging play a crucial role in the electronics industry, protecting fragile devices during shipping and handling. Additionally, they may include interactive features, such as user guides or warranty registration through NFC or QR codes.

Personal Care and Cosmetics

Active packaging is widely used in the personal care and cosmetics industry to preserve the effectiveness of skincare products and prevent spoilage. Smart packaging, with embedded sensors, can provide personalized skincare recommendations based on the user’s skin condition.

Automotive and Industrial Applications

In the automotive and industrial sectors, active packaging is employed to protect delicate parts and components during shipping. Smart packaging with RFID tags allows efficient inventory management, ensuring timely availability of parts.

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Global Active, Smart And Intelligent Packaging Market By Category

By Packaging Type :

• Active Packaging
  • Oxygen Scavenging Sachets
  • Modified Atmosphere Packaging (MAP)
• Smart & Intelligent Packaging
  • Time & Temperature Indicator (TTI) Labels
  • Freshness Indicators
  • Radio Frequency Identification (RFID) Tags

By Application :

• Food & Beverage
  • Meat, Poultry & Seafood
  • Fruits & Vegetables
  • Dairy Products
  • Bakery & Confectionary
  • Processed Food
  • Others
• Pharmaceuticals
• Cosmetics
• Others