The percussion massage gun market in the United States is expected to be worth US$ 120.0 million in 2023 and US$ 184.6 million by 2033. The market is anticipated to expand between 2023 and 2033 at a CAGR of 4.4%. The parent industry, the massage market, accounts for 8% to 12% of the USA market share for percussion massage guns.
The growing popularity of fitness and wellness among people creates many opportunities in the massage guns market as it has many benefits, like it improves health. But massage guns can be expensive for some customers as the cost is high for it. There may also be a change in customer preferences if they are not interested in massage guns, which makes a threat in this market.
Market Opportunities
As there is growing awareness of the benefits of massage guns, the demand for them is increasing rapidly, creating many opportunities in this market. Nowadays, people are demanding massage guns as with this. They can improve their health and well-being. Also, competitors are implementing new features and technologies from which their customers have various options to select.
Massage guns are available offline and in online markets so that customers can purchase them easily from retail shops or online platforms.
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Key Takeaways from the U.S. Percussion Massage Gun Market:
- The U.S. percussion massage gun market is expected to grow significantly from US$ 120.0 million in 2023 to US$ 184.6 million by 2033.
- The U.S. percussion massage gun market is expected to grow at a CAGR of 4.4% from 2023 to 2033.
- Canada’s percussion massage gun market is expected to grow steadily in the coming years due to the increasing popularity of massage guns among athletes, fitness enthusiasts, and people in developing countries who suffer from muscle pain.
- The percussion massage gun market in the United Kingdom is expected to grow at a moderate pace in the coming years due to the increasing awareness of the benefits of massage guns, the growing popularity of fitness and wellness among consumers in growing countries, and the rising demand for portable and easy-to-use massage devices.
- The percussion massage gun market in Germany is expected to grow steadily in the coming years due to the strong economy and the high penetration of e-commerce in developing countries.
- The percussion massage gun market in Japan is expected to grow at a moderate pace in the coming years due to the increasing awareness of the benefits of massage guns, the growing popularity of fitness and wellness among consumers in growing countries, and the rising demand for portable and easy-to-use massage devices
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Competitors Winning Strategies
Competitors in the U.S. percussion massage gun market are focusing on many strategies like investing in marketing their products to get more customers and make their targeted audience aware of the benefits of massage guns. They are also implementing more technologies and feature that helps customer to get a variety of products with different features so that they can choose which fits perfectly for them.
Therabody, Hyperice, Dr. Ho, Phoenix, Bob & Brad, Breo, Achedaway, and LifePro are some of the leading competitors in the U.S. percussion massage gun market.
Recent Developments
- Therabody: Therabody announced its new PRO 4 model. The PRO 4 boasts a more powerful motor, a longer battery life, and a new app that lets users monitor their development.
- Hyperice: Hyperice presented their Hypervolt GO model. The Hypervolt GO is a small, lightweight massage gun meant for on-the-go application.
- Ho: Dr. Ho’s massage guns feature a unique oscillating head, and it is designed to provide deep tissue massage.
- Phoenix: Phoenix is famous for its cheap massage guns that give excellent value for money.
- Bob and Brad: Bob and Brad developed a massage gun series suited for the ordinary user. Their massage guns are simple to operate and give many settings to select from.
USA Percussion Massage Gun Market Outlook by Category
By Product Type:
- Spherical Head
- Round/Cylindrical Head
- U-Shaped/Double Head
- Tower Head
- Flat/Wolf Head
- Meniscus Head
- Thumb Head
- Comb Head
- Rubble Gas Head
- Air Cushion Head
- Others
By Application:
- Back Massage
- Deep Tissue Massage
- Large Muscle Group Massage
- Neck & Shoulder Massage
- Muscle Shaping & Relaxation
- Point Massage
- Massage for Sensitive Body Parts
- Others
By Battery Type:
- Rechargeable
- Replaceable
By Size:
- Small Size/Handheld
- Mid-Size/Professional
- Large Size/Powerful
By End User:
- Athletes
- Chiropractor
- Fitness Enthusiasts
- Expectant Women
- Others
By Sales Channel:
- Direct Sales
- Indirect Sales
- Specialty Stores
- Modern Trade
- Independent Departmental Stores
- Pharmacy Stores
- Online Retailers
- Wholesalers/Distributors
- Other Sales Channel
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