The increasing demand for pallet wraps in the United States is driven by technological advancements and a growing preference for automation in the packaging industry. Industry 4.0 trends are expected to further boost the adoption of automated pallet wrappers, reducing the popularity of manual hand pallet wraps. To thrive in this evolving landscape, pallet wrap suppliers should invest in research and development of advanced, technologically-driven products to meet the changing demands of the market.
The pallet wraps market is poised for robust growth, with a projected 4% compound annual growth rate (CAGR) from 2023 to 2033, propelling its value from US$ 6.14 billion in 2023 to a substantial US$ 9.12 billion in 2033. Pallet wrap, primarily composed of low-density polyethylene, serves as a pivotal tool in securing products on pallets during packing, mitigating product loss, deterring tampering, and ensuring worker safety. Its flexibility guarantees tight, secure, and safe bundling.
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Several driving factors are contributing to this growth trajectory, including reduced manufacturing costs, the integration of innovative sensors into pallet wrap for product height monitoring and weight regulation, and the proliferation of advanced packaging machinery, augmenting packing efficiency and demand. However, significant operational expenses pose challenges to the market’s growth rate.
Heightened manufacturing capacities, enabled by faster line speeds for broad and thin films, offer substantial potential for market expansion. Despite this, the demand for trained labor is anticipated to impede growth, presenting obstacles to the market’s progress.
The evolving landscape of packaging, surging demand for packaged food and goods via e-commerce channels, and an array of specialized pallet wrap products contribute to a promising outlook. Trends such as a focus on packaging, lightweight solutions, technological advancements, evolving transit packaging requirements, an expanding logistics sector, and a rising preference for eco-friendly options collectively underscore the driving forces behind increased pallet wrap sales.
According to the research study, sales of pallet wraps will continue to gain tailwinds from the evolving consumer demand for sturdy and durable packaging forms. The global packaging industry has witnessed a wave of new consumer demands come to the fore, this dynamicity of consumer choices has resulted in constant improvements in the existing packaging models and innovations in the new ones.
The report opines that end user sentiments will continue to incline towards pallet wraps of 15-30 mm thickness, followed by < 15 mm. Price stands firm as the key factor dictating consumer decisions, which is a key reason why end users would continue to prefer low thickness variants available in reasonable prices. With end use industries embracing the automation trend, sales of machine rolls will continue to outdo the sales of hand wrap rolls during the forecast period.
Polyethylene will continue to be a force to reckon with in the material space, with global sales estimated to reach approximately US$ 2.6 Bn in 2022. The primary advantages upholding polyethylene’s position as the ‘material of choice’ are its usability quotient, versatility, easy processability, cost-efficiency, and recyclability. As per the report estimates, polyamide will continue to closely trail polyethylene through 2029, on account of its beneficial properties such as strength and stiffness, puncture resistance, and fracture strain.
According to the research study, food and beverages will continue to be at the forefront of demand for pallet wraps in 2022 and beyond. Effective packaging remains a critical variable in ensuring safe transportation of food and beverage products during bulk transport, and pallet wrap grades continue to befit these requirements.
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Key Segments
By Thickness:
- <15 mm Pallet Wraps
- 15-30 mm Pallet Wraps
- 31-45 mm Pallet Wraps
- >45 mm Pallet Wraps
By Product:
- Hand Wrap Rolls
- Machine Rolls
By Film:
- Blown Film Pallet Wraps
- Cast Film Pallet Wraps
By Material:
- Polyethylene Pallet Wraps
- LLDPE
- LDPE
- HDPE
- Polyethylene Pallet Wraps
- Polypropylene Pallet Wraps
- Polyethylene Terephthalate Pallet Wraps
- Polyamide Pallet Wraps
- PVdC Pallet Wraps
By End Use:
- Food & Beverages
- Pharmaceuticals
- Chemicals & Fertilizers
- Personal Care & Cosmetics
- Consumer Goods
- Automotive
- Electrical & Electronics
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia & Pacific
- Middle East & Africa
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Author
Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail’s strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power.
Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor’s Degree in Mathematics.
Ismail is a regular at industry conferences and expos and has been widely covered in electronic and print media. He is a Speaker at our upcoming Talk show – Rise of the Intelligent Packaging. Ismail has been quoted in leading publications, including the European Pharmaceutical Review and the European Adhesive Tape Association.
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