Influence of Social Media Trends: Unveiling the Resurgence of the Nail Polish Packaging Industry in the Post-COVID Era

Nail polish packaging Market

The social media influencer industry, fueled by the ever-expanding realm of social media, has ignited a meteoric rise in trends that captivate massive followers. Among these trends, nail art has gained immense popularity, giving a significant boost to the thriving nail polish market.

The demand for nail polish packaging is on the rise, projected to grow at a robust CAGR of 4.2%. This surge can be attributed to factors such as the increasing need for quick-drying, chip-proof, and long-lasting nail polishes, driven by working women, a shift towards natural and organic ingredients, heightened self-grooming awareness, a flourishing manicure and pedicure industry, the mushrooming nail art sector, and the expansion of the e-commerce industry.

Although the COVID-19 pandemic initially limited prospects for nail polish packaging demand between 2020 and 2022, the industry made a resilient recovery from mid-2021 onwards. This resurgence is expected to continue, with a projected CAGR of over 4.2% until 2032.

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The nail polish packaging market, while facing limited prospects amid the COVID-19 pandemic from 2020 to 2022, has rebounded since mid-2021. Overcoming this setback, the market is projected to maintain a robust growth trajectory, with an expected CAGR of over 4.2% until 2032. This resurgence reflects the enduring appeal of nail art trends and the influencer-driven cosmetic preferences in an evolving digital landscape.

As, there are variety of nail polish present in the market, to differentiate, nail polish manufacturers are depending on packaging manufacturers to bring out such packaging solution that wins on shelf competition. One of the trend of the nail polish packaging market, is that consumers are preferring decorative bottles, elongated caps over conventional nail polish bottles.

Nail polish packaging manufacturers are using different packaging materials like glass, plastics, and other material. Consumers are showing interest in nail art and investing more in do it yourself fashion trend.

Regional analysis: 

Global nail polish packaging market is segmented into seven regions including North America, Latin America, Eastern Europe, Western Europe, Middle East and Africa (MEA), Asia Pacific excluding Japan (APEJ) and Japan. In Asia Pacific region, nail polish packaging market is showing growth, as consumers are spending more on salons, nail Spas, this rises demand the nail polish.

So, nail polish packaging manufacturer have great scope to develop the market in this region. In North America, there is a constant demand for the nail polish, thus the constant growth of the nail polish packaging market over this region. Majorly manufacturers depend on e-commerce sites for sales.

Changing lifestyles of consumers over the Middle East and Africa region is rising demand of the nail polish over the region, as there is less competition for local packaging manufacturers, there is scope for global nail polish manufacture to establish market over this region.

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Key Players: 

Some of the key players of nail polish packaging manufacturers are Gerresheimer AG, Amcor Ltd, Silgan Holding, Shandong Dingxin Glass Co., Ltd.

The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, application, and industry.

The report covers exhaust analysis on

  • Market Segments
  • Market Dynamics
  • Market Size
  • Supply & Demand
  • Current Trends/Issues/Challenges
  • Competition & Companies involved
  • Technology
  • Value Chain

Regional analysis includes

  • North America (U.S., Canada)
  • Latin America (Mexico. Brazil)
  • Western Europe (Germany, Italy, France, U.K, Spain)
  • Eastern Europe (Poland, Russia)
  • Asia Pacific (China, India, ASEAN, Australia & New Zealand)
  • Japan
  • Middle East and Africa (GCC Countries, S. Africa, Northern Africa)

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The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

Market Segmentation:

On the basis of product type,

  • Glass
  • Plastics
  • Others

On the basis of packaging type,

  • Premium nail polish packs
  • Standard nail polish packs

On the basis of end use,

  • Nail SPAs
  • Salon
  • Homecare
  • Others

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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