The global direct thermal printing films market is on a promising trajectory, with an anticipated valuation of US$ 219.76 million expected in 2023. The market’s growth is primarily attributed to the increasing utilization of Point of Sale (POS) terminals in warehousing and retail establishments.
Furthermore, a conducive business environment characterized by government policy revisions and the rising domestic consumption of pharmaceutical and food and beverage products in South Asian nations adds impetus to the demand for direct thermal printing films. This favorable landscape is projected to drive the market’s growth, with a projected Compound Annual Growth Rate (CAGR) of 4.1% forecasted between 2023 and 2033. By the culmination of 2033, the direct thermal printing films market is set to reach a significant valuation of approximately US$ 328.44 million, reflecting sustained demand and market expansion.
Direct thermal printing films, also known as DT printing films, are specialized BOPP (Biaxially Oriented Polypropylene) films featuring a unique proprietary coating designed to facilitate image or impression formation when in direct contact with the thermal printer’s print head. To enhance their durability and performance, these films typically come with a protective layer that serves to safeguard the coated surface from various forms of wear and tear, such as mechanical abrasion, adverse climatic conditions, exposure to chemical substances, and more. As a result, these films exhibit remarkable resilience, offering excellent resistance to scuffing and water damage, making them a preferred choice for a wide range of thermal printing applications.
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Direct Thermal Printing Films Demand Analysis (2018 To 2022) Vs Market Outlook (2023 to 2033)
The anticipated growth in the global direct thermal printing films market is expected to continue, with a forecasted Compound Annual Growth Rate (CAGR) of 4.1% during the upcoming period. Notably, from 2018 to 2022, the market experienced significant expansion, with a recorded CAGR of 3.4%.
Recent years have witnessed remarkable progress in the flexible packaging industry. Direct thermal printing films, which serve as heat-sensitive laminates, have become pivotal in high-volume printing applications. Their widespread adoption for tasks like information labeling, including manufacturing tracking labeling, pricing, weight labeling, and similar purposes, has been a driving force behind the market’s robust growth over the historical period.
Competitive Landscape
- Avery Dennison Corporation
- Jindal Poly Films Ltd
- Armor Packaging
- Cosmo Films Ltd.
- Italnastri S.p.A.
- Daelim Industrial Co. Ltd.
- Bizerba SE & Co. KG
- Namo Packaging Solutions Pvt. Ltd.
- Mondi Group
- Lintec
- Green Bay Packaging
- Able Label
- Smith & McLaurin
For Instance
- In July 2022, Koenig & Bauer and Celmacch Group, one of the leading manufacturers of high board line flexo presses and rotary die-cutters for the corrugated board industry, signed a contract to collaborate on the development and marketing activities in the growth market for corrugated board.
- In October 2022, the ARMOR Group announced the acquisition of International Imaging Materials Inc. (IIMAK). The combined thermal transfer activity is estimated to be called ARMOR-IIMAK, with consolidated revenues of more than US$ 400 million, firmly establishing it as the global market leader in the design and product of thermal transfer ribbons for printing variable traceability data on labels and flexible packaging.
- In June 2021, Cosmo Films, a manufacturer of films for packaging, labeling, and lamination applications, expanded its range of direct thermal printable (DTP) products to include standard DTP films, top-coated DTP films, high-temperature DTP films, and DTP paper.
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Drivers:
- Increasing Use of POS Terminals: The expanding adoption of Point of Sale (POS) terminals in various industries, including retail, hospitality, and logistics, is driving the demand for direct thermal printing films for receipts and labels.
- Government Policies and Regulations: Amended government policies and regulations in some regions, such as the requirement for proper labeling and tracking in the food and pharmaceutical industries, are boosting the demand for direct thermal printing films.
- Growing E-commerce and Retail Sectors: The thriving e-commerce industry and the need for efficient product labeling and tracking in retail stores contribute to the increased use of direct thermal printing films.
- Rising Domestic Consumption: The growing domestic consumption of pharmaceutical and food and beverage products in South Asian countries is generating demand for direct thermal printing films for packaging and labeling purposes.
- Convenience and Cost-Effectiveness: Direct thermal printing offers a cost-effective and convenient solution for printing labels, barcodes, and receipts without the need for ink or ribbons, making it an attractive option for businesses.
- Sustainability: Direct thermal printing films can be considered more eco-friendly than some alternative printing methods, as they do not require ink or toner cartridges.
Market by Segmentation
By Material Type:
- Paper Printing Films
- Plastic Printing Films
- Polypropylene (PP)
- Polyethylene (PE)
- Polystyrene (PS)
- Others
By End Use:
- Food & Beverages
- Pharmaceuticals
- Personal Care & Cosmetics
- Industrial Goods
- Retail
- Other End Uses
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East & Africa (MEA)
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