Throughout the forecast period, the flower box market is anticipated to have a CAGR of 5.2%. The flower box industry is anticipated to gain momentum and increase in value from US$ 2.57 billion in 2022 to US$ 4.27 billion in 2032. Given that flower boxes offer good packaging options for flowers, sales of these products are expected to increase. Additionally, as they support brand promotion, flower boxes are in greater demand.
The flower box market is poised for growth during the forecast period, primarily driven by the increasing corporate culture in developing regions such as India. Geographically, this market can be divided into eight regions: Europe, North and Latin America, South and East Asia, Oceania, and the Middle East & Africa.
Europe is expected to play a significant role in this growth, contributing to 37% of the flower box market share during the forecast period. The Netherlands and the UK are key players in Europe, and the market is expected to outpace the Middle East & Africa, North America, and South America in terms of growth.
The demand for flower boxes in Europe is bolstered by their increasing availability in supermarkets, which is fostering market growth. The convenience and appeal of these boxes for floral arrangements make them a popular choice, appealing to both corporate and personal consumers. With such factors at play, the flower box market in Europe is set to bloom over the forecast period.
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Recent Developments
- Smurfit Kappa & D.S. Smith is expanding its manufacturing capability through acquisition and merger strategy
- In 2018, the company expanded its manufacturing capability by acquiring Raparenco, a containerboard mill in Netherlands.
- On March 2018, D.S. Smith completed the acquisition of EcoPack and EcoPaper.
Who are the Key Players in the Flower Box Market?
Some of the key manufacturing in the flower box market are
- DS Smith,
- Smurfit Kappa,
- Atlas Packaging,
- Hawaii Box & Packaging, Inc.
In flower box market, vendors’ landscape remains highly splintered. There are various unorganized players in the flower box market.
Key Drivers to the Flower Box Market-
- Rising Demand for Floral Arrangements: The increasing popularity of flowers and floral arrangements for various occasions, from weddings to corporate events, drives the demand for flower boxes. These boxes offer an elegant and convenient way to display and transport flowers.
- Corporate Culture and Gifting: As corporate culture continues to grow, the practice of gifting flowers for various business occasions, such as client meetings and employee recognition, has become more prevalent. Flower boxes provide an appealing and professional way to present these gifts.
- Supermarket Sales: The availability of flower boxes in supermarkets has made them easily accessible to a wider consumer base. This convenience encourages impulse purchases and drives market growth.
- Aesthetic Appeal and Customization: Flower boxes offer a range of designs and customization options, allowing customers to choose containers that match their preferences and the occasion. This aesthetic appeal is a significant driver of market demand.
- Environmental Awareness: Increasing environmental consciousness has led to a preference for sustainable and eco-friendly packaging. Flower boxes made from recycled materials and those designed for reuse are gaining popularity.
- Growth in Developing Regions: Developing regions like India are experiencing rapid economic growth and urbanization, leading to increased disposable income and a greater focus on aesthetics. This trend contributes to the expansion of the flower box market.
- Promotional and Marketing Activities: Businesses use flower boxes as a marketing tool to enhance brand image and customer loyalty. The use of branded flower packaging can drive market growth by offering a unique marketing avenue.
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Key Segments in the Flower Box Market
By Material:
- Paper & Paperboard
- Plastic
- Fabrics
By Finish:
- Matte lamination
- Gloss lamination
- Varnishing
- Embossing
- Hot stamping
By Distribution:
- Supermarkets
- Retail Stores
- Florists
- Online Sales
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