The fat-filled milk powder market is anticipated to be worth US$ 5 billion in 2023 and US$ 8.8 billion in 2033. According to estimates, the fat-filled milk powder market will expand at a constant CAGR of 6%.
The growing need for reasonably priced dairy alternatives to full-cream milk powder is driving the market for milk powder with added fat. Plant-based oils are utilised in the production of fat-enriched milk powders, rendering them a feasible alternative. Large-scale dairy product manufacturers who utilise the powders to make yoghurt and curd are the primary market drivers, however consumer demand for probiotic dairy products also contributes to market increase.
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However, consumers’ increased awareness of the negative health effects of ingesting too much fat from dairy products is acting as a significant market growth barrier as they search for low-fat or fat-free alternatives to stave off ailments like obesity and diabetes. The increased popularity of plant-based dairy alternatives is also hurting the market for fat-filled milk powder. Producing new, healthy, and sustainable goods that meet customer demand requires companies to adapt to changing consumer trends and desires.
Europe is one of the leading manufacturers of instant fat-filled milk powder in the globe, and the region is expected to experience considerable growth as a result of the increased export of this product to other regions, according to the Agriculture and Horticulture Department Board (AHDB), UK. The rising demand for dairy products that are health-conscious has increased the market for fortified, fat-filled milk powders. On the other hand, manufacturers of fat-filled milk powder are broadening their product lines to include fat-filled milk powders in order to fulfil the growing demand.
The demand for a low-cost alternative to whole milk powder, however, is expected to increase dramatically across Asia Pacific. The market has grown due to the thriving food and beverage industry in the area. The need for competitively priced milk powders, which are used to manufacture products for the bread industry such cheese, yoghurt, and creams, is growing, which is driving the market in Asia Pacific to grow.
Key Takeaways
- The demand for affordable dairy-based ingredients enriched with vitamins and minerals is on the rise.
- Fat-filled milk powder is a suitable alternative to creamy powder and is expected to see significant growth in demand.
- The versatility of fat-filled milk powder makes it an attractive ingredient for a wide range of products in the dairy and bakery industry.
- The growing trend towards health-consciousness is driving the demand for fat-filled milk powder in dairy products such as yogurt.
- Fat-filled milk powder manufacturers are investing in the market and focusing on developing high-protein, nutritional products to meet consumer demand.
- Fat-filled milk powder provides a cost-effective solution without compromising on overall quality.
- The rise in demand for bakery and confectionery products containing protein and vitamins is expected to increase the consumption of instant fat-filled milk powder.
Competitive Landscape
The competitive landscape in the fat-filled milk powder industry is constantly evolving, with established players and startups alike competing for a larger share of the market. With increasing consumer demand for affordable and healthy dairy-based ingredients, there is a growing trend towards innovation and sustainability in the food industry. This has led to a proliferation of startups leveraging technology and innovation to develop niche products and differentiate themselves from established players. Vegetable fat-filled milk powder has also grown in popularity.
This trend towards innovation and competition is expected to drive increased product differentiation and pricing pressure and ultimately benefit consumers by providing a wider range of affordable and high-quality dairy-based ingredients. As a result, established players must continue to invest in research and development and stay ahead of the curve by adapting to changing consumer trends and preferences. Meanwhile, startups must continue to develop innovative products and utilize technology to create a unique value proposition that resonates with consumers.
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Key Segments :
By Product Type:
- Fat Filled Milk Powder 26%
- Instant Fat Filled Milk Powder 26%
- Fat Filled Milk Powder 28%
- Instant Fat Filled Milk Powder 28%
By Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Department Stores
- Specialty Stores
- Online
By End Use:
- Dairy Products
- Bakery Products
- Confectionaries
- Ice Cream
- Others
By Region:
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- Middle East & Africa
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