The shaving care market is expected to reach US$ 16.6 billion by 2022. The total shaving care market will be worth US$ 34.1 billion by 2032, growing at a 7.5% CAGR. Total shaving care market sales are estimated to account for 10-20% of the worldwide personal care market.
In the market for shaving products, gender-neutral products are becoming more popular. Vendors are increasingly marketing goods with basic, understated styles. By eliminating clichés and using hues like mint, taro, and pomelo for a largely gender-neutral view, vendors have desexualized the gender narrative.
Women’s razor portability is also a recent development. There is a growing need for portable, simple-to-use versions as women spend more time away from home—whether for work, travel, or just daily driving.
Moreover, the evolution of hair removal from an “optional beauty” activity to a “necessary hygiene” exercise has significantly aided sales of razors. As a result, manufacturers are introducing women-centric models that offer moisturization, are suitable for sensitive sking and offer a burn free shaving experience.
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“The men’s shaving sector is predicted to benefit from the growing e-commerce industry as well as razor design innovation. However, the growing popularity of trimmers and the expanding trend of growing beards are likely to act as a driver for the market’s expansion “says an FMI Analyst.
Key Takeaways:
- The hypermarkets/supermarkets accounted for a dominant share in the global market in 2021.
- Retailers are contributing to segment growth by launching men’s counter catering to men’s personal care and grooming products.
- Sales of trimmers will continue gaining traction over the forecast period.
- The U.S. will continue dominating the North America shaving care market over the forecast period.
- India will emerge as a lucrative pocket, holding a lion’s share of the South Asia shaving care market through 2032.
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Competition Landscape
Leading manufacturers of shaving care products are focusing on aggressive promotional strategies, advertisements, and new product launches to improve sales in the market.
Key players operating in the global shaving care market include Conair Corporation Havells India Limited, Koninklijke Philips N.V., Panasonic Holdings Corporation, Johnson and Johnson Private Limited, ITC Limited, Procter & Gamble, WAHL, Xiaomi and Zhejiang among others.
Market by Category
By Product Type:
- Shaving Cream
- Shaving Gel
- Razors & Blades
- After Shave Care
- Lotion/Balm
- Splash/Gel
- Trimmers
By Consumer Orientation:
- Men
- Women
By Price Range:
- Low
- Medium
- Premium
By Sales Channel:
- Supermarkets/Hypermarkets
- Specialty Stores
- Multi-Brand Stores
- Discount Stores
- Salon/Grooming Clubs
- Drug Stores & Pharmacies
- Online Retailers
- Other Sales Channel
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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