Rapid Growth Forecasted: Global Digital Printing Packaging Market to Reach US$ 30,696.45 million by 2033 Driven by Demand for Flexible Packaging

Digital Printing Packaging Market

The digital printing packaging market is forecast to experience a growth rate of 5.1% over the estimated time, as per FMI’s analysis. The industry’s size is predicted to reach a market value of US$ 18,666.50 million in 2023 and is expected to be worth US$ 30,696.4 million by 2033.

The driving force behind the demand for digital printing is its eco-friendly aspect and the robust growth of commercial packaging. The use of digital printing lowers the environmental impact as it reduces the installation waste and requires no grids.

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Packaging and printing help create the product’s identity to market the product effectively. Digital printing consists of graphics, texts, patterns, and other visual materials printed straight to the packaging materials like transfer films, papers, cardboard, and other materials. Several advantages of digital printing packaging, like its cost-effectiveness in creating small-and-medium-sized prints, boost its adoption in low-volume packaging.

Surging demand for personalized packaging solutions is dictating the forecast trends in the market. Digital printing facilitates easy and cost-saving packaging of products with distinct designs, materials, and products. Customization also helps companies improve their brand image, interact with their clients, and cater to shifting customer interests toward personalized products.

The digital printing packaging also helps with a brief time-to-market. Digital printing processes are frequently associated with fast setup, production processes, easy data exchange, and intense productivity. Thus, companies can produce small- and medium-sized prints and swiftly update their packaging for business and support.

Several standards, like food safety and labeling regulations, drive the packaging industry. It can be hard to meet these standards for digital printing businesses as some printing inks and technologies may not serve certain requirements. This factor can restrict the use of digital printing in industries with stringent regulations.

Top Highlights from the FMI’s Analysis of the Digital Printing Packaging Market:

  • Countries in the Asia Pacific are expected to observe significant CAGR over the forecast period.
  • Australia’s digital printing packaging industry is expected to be the next go-to-market in the assessment period as players shift their base from matured markets like the United States and Europe.
  • In Latin America, businesses are expected to explore Mexico for upcoming market opportunities.

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Revent Developments in this Industry:

  • In April 2022, Huhtamaki launched a Push Tab blister lid, a first-to-market PET blister lidding composed of a single material, sans any metal, to serve the healthcare sector. Push Tab blister lid works on the present packaging portfolio without compromising the speed. Therefore, the invention is projected to offer sustainable packaging solutions for the robustly expanding healthcare sector.
  • AutajonGroup revealed in September 2022 that the Californian firm ZappPackaging entered its Packaging Division. The acquired company is expected to invigorate the parent company’s operations in the United States, particularly in California.
  • Mondi Plc. Introduced myMomdi.net, a web platform for excellent print and design to differentiate its uncoated fine paper (UFP) brands. It briefs the printing and design industry professionals regarding high-quality paper brands, paper recommendations, multimedia content, and local distributor contact information.
  • Avery Dennison Graphics Solutions declared its partnership with Siser North America to venture into the crafter/DIY market. Siser has over 40 years of experience in the consumer craft industry as a leader in heat-transfer vinyl and an expert in modification and personalization.

Food Largest End-user

The food sector remains the largest end-user of digital printing in packaging. According to Future Market Insights, demand for digital printing in packaging was pegged at over US$ 4.5 Bn by 2016. This is expected to increase at a CAGR of 16.6% during the forecast period 2016-2026.

APEJ to Outpace North America to Become the Largest Market

North America, APEJ, and Western Europe are the three largest markets for digital printing in packaging. Currently, North America leads globally in terms of revenues; however, owing to the robust adoption of digital printing in APEJ, it will be relegated to second position by the end of 2026. APEJ will outpace North America to become the largest market, increasing its revenue share from 28% by 2016 to 40.7% by 2026-end.

Competitive Landscape Profiling

Leading players profiled by Future Market Insights in its report include Quad/Graphics Inc., Tailored Label Products Inc., Creative Labels Inc., Reynders Label Printing, DS Smith Plc, THIMM Group GmbH + Co. KG, Traco Manufacturing Inc., WS Packaging Group Inc., Elanders AB, and Colordruck Baiersbronn W. Mack GmbH & Co. KG.

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Key Segment

By Print Technology Type:

  • Liquid Toner Electrophotography Printing
  • Nano-graphic Printing
  • Inkjet Technology
  • Others (Dye tonner)

By Product Type:

  • Labels
  • Flexible Packaging
    • Films & Wrap
    • Bags & Sacks
    • Pouches & Sachets
  • Corrugated Packaging
  • Folding Cartons
  • Bottles & Jars
  • Metal Cans
  • Others

By End Use:

  • Food
  • Beverage
  • Alcoholic
  • Non-Alcoholic
  • Pharmaceutical
  • Personal care & cosmetics
  • Electronic comp.
  • Chemicals
  • Other (Automotive, etc)

Author

Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail’s strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power.

Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor’s Degree in Mathematics.

Ismail is a regular at industry conferences and expos and has been widely covered in electronic and print media. He is a Speaker at our upcoming Talk show – Rise of the Intelligent Packaging. Ismail has been quoted in leading publications, including the European Pharmaceutical Review and the European Adhesive Tape Association.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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