In 2022, the global Cultured Wheat market is anticipated to be worth US$ 345.7 Million. During the projection period, the market is expected to grow at a CAGR of 6.1%, reaching US$ 625.5 Million.
Cultured wheat is popularly used as a natural preservative in food. Cultured wheat is produced by the fermentation of wheat flour with bacteria called Propionibacterium freudenreichii. This bacteria is normally found in dairy products and milk and plays a vital role in food preservation.
Cultured wheat is a strong preservative that helps in increasing the shelf life of bakery and confectionery products. Cultured wheat can also enhance the flavor property of bakery products. Cultured wheat restricts the growth of unnecessary yeasts, bacteria, and molds. Another important benefit of using cultured wheat are that it does not compromise with taste, aroma, and texture of the end product.
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Rising Demand for Clean Label and Chemical-Free Products Driving the Sales Of Cultured Wheat Market
The cultured wheat available in the market is all-natural, organic, GMO-free, and Kosher certified. Day by day consumers is becoming more aware of food ingredients and their nutritional values. This realization is driving consumer preferences towards natural and chemical-free products. Cultured wheat is the most suitable substitute for chemical preservatives such as sorbates, benzoates, and sorbic acid, which are mostly used in the bakery industry.
Global Cultured Wheat Market: Opportunities and Drivers
The global natural food preservative market was calculated at nearly US $ 796.5 Mn in 2018 which is expected to grow at CAGR of 5.1% till 2024.This creates a huge opportunity for the expansion of culture wheat market.
The diverse functionalities severed by the cultured wheat are it gets easily dispersed in a food matrix, reduced consumption of yeast, easy to handle, environmentally friendly, clean flavor. This advantage provided by cultured wheat is generating its increased usage in the food industry. This is driving the growth of the cultured wheat market.
Cultured wheat has a vast application in the bakery industry. Regionally the rising demand for bakery products especially in Asia-Pacific due to increasing disposable income and westernization of food culture is further boosting the growth of the cultured wheat market. Europe dominates the cultured wheat market due to presence of huge number of bakers and confectioners.
Wheat is one of the most popular crops grown worldwide. It is easily available for all kind of its use. Cultured wheat being prepared from wheat flour gets the advantage of having raw material in abundance. This factor makes the cultured wheat market strong form the supply point of view.
FDA regulation states that Pr. freudenreichii and other organisms founded in cultured wheat are GRAS (generally regarded as safe) microorganisms. Also EFSA (European Food Safety Authority) has included them in QPS(Qualified presumption of safety) list. The regulations further provide extended opportunities to the manufacturer to expand its product portfolio with cultured wheat.
For instance, Mezzoni Foods provide one of the most well-known cultured wheat product named Inhibit 1900CW which is widely used as a shelf-life extender in baked goods, cheeses, salad dressing, and other products that combat mold, gram-negative bacteria.
Raising the trend for sustainability is shifting manufacturer to the production of eco-friendly and animal-free products. The cultured wheat is the best substitute for current industrial petrochemical-based calcium propionate preservative protecting the environment against harmful chemicals. This way manufacturer get opportunities to strengthen their business of food preservatives by offering consumers natural, organic, and sustainable cultured wheat. While cultured wheat provides a healthy option for food preservatives, the cost remains a challenge for the manufacturer.
Global Cultured Wheat: Key Players
Some of the key market players in the cultured wheat market are Mezzoni Foods, J&K Ingredients, BroliteProducts, Lima grain Ingredients, DuPont Nutrition & Biosciences and others.
Limagrain Cereales Ingredients has launched cultured wheat flour named Cereclean that provides a longer shelf life to baked products. Bakers can list their products as clean label product by replacing this cultured wheat with the chemicals they use.
Cain has introduced a superior solution to natural mold inhibitor named AlphaFresh. This AlphaFresh is used to replace calcium propionate without vinegar addition that is commonly added in cultured wheat to make food preservative chemical free.
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The report covers exhaustive analysis on:
Cultured Wheat Market Segment
Cultured Wheat Market Dynamics
Cultured Wheat Market Size
Cultured Wheat Supply and Demand
Current Trends/Issues/Challenges pertaining to Cultured Wheat Market
Competition Landscape and Emerging Market Participants in Cultured Wheat Market
Technology related to the Production/Processing of Cultured Wheat
Global Cultured Wheat Market: Segmentation
The global cultured wheat market is segmented on the basis of nature as:-
Organic
Conventional
The global cultured wheat market is segmented on the basis of application as:-
Baked products
Cheeses
Meats
Salad dressings
Condiments
Dips and spreads
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Report Highlights:
Detailed overview of parent market
Changing market dynamics in the industry
In-depth market segmentation
Historical, current and projected market size in terms of volume and value
Recent industry trends and developments
Competitive landscape
Strategies of key players and products offered
Potential and niche segments, geographical regions exhibiting promising growth
A neutral perspective on market performance
Must-have information for Cultured Wheat market players to sustain and enhance their market footprint
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