North America and Europe Lead the Way: Stretch Sleeve Labels Market to Dominate with 50% Market Share by 2032

Stretch Sleeve Labels Market

The global stretch sleeve labels market is poised for substantial growth, with a valuation of US$ 5.6 billion in 2022, expected to surge at a robust Compound Annual Growth Rate (CAGR) of 7.1%, reaching US$ 11.8 billion by 2032. The demand for stretch sleeve labels is set to escalate, with the top 3 countries playing a significant role, collectively holding 30-35% of the global market share in 2022. Stretch sleeve labels account for approximately 15% of the global labels market, valued at US$ 40 billion in 2022, as reported by Future Market Insights (FMI), which also noted that the market saw sales of US$ 5.6 billion in 2021.

The stretch sleeve labels market is expected to double its current market value by the end of 2032, showcasing substantial growth potential. The top 5 companies are projected to capture 20-25% of the global stretch sleeve labels market in 2022.

Within this market, the beverage segment is anticipated to remain highly lucrative, poised for a 2.0x expansion between 2022 and 2032. This growth is attributed to increasing beverage consumption and stringent labeling regulations in the food and beverage industry.

Geographically, North America and Europe are projected to maintain their leadership positions in the stretch sleeve labels market, collectively accounting for approximately 50% of the market share by the end of 2032.

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Moreover, rising regulatory requirement for labelling propels the demand for stretch sleeve labels, especially in the food, beverage, pharmaceuticals, personal care & cosmetics, and other industries. Advancement in technology and development of the latest stretch sleeve labels applicator creates a growth opportunity for the stretch sleeve labels market during the forecast period.

Rising production of various products and the development of new products augment the sales of stretch sleeve labels in the industry. The stretch sleeve labels can be applied to any container with different shapes which adds to the benefits of the stretch sleeve labels.

Key Takeaways from Stretch Sleeve Labels Market

  • Polyvinyl chloride (PVC) segment under material type is estimated to represent a dominating market share throughout the forecast period.
  • In terms of end-use, the beverages industry is a significant lucrative for the stretch sleeve labels market. It is anticipated to accelerate with a CAGR of 7.3% in the global stretch sleeve labels market.
  • North America and Europe are estimated to remain the major revenue-generating region for the stretch sleeve labels market.
  • Stretch sleeve labels market is expected to reach a valuation of US$ 5.9 Bn by the end of 2022

“Innovations in stretch sleeve labels market are going to transform the industry in terms of sustainability and several breakthroughs are already in the market that can be leveraged.” –says FMI Analyst

Rising Consumption of Carbonated and Non-Carbonated Drinks to Boost Stretch Sleeve Labels Market

Shrink sleeve labels are used in the beverage industry on a daily basis for labelling bottles of different shapes and sizes. The demand for a variety of carbonated and non-carbonated drinks has witnessed a sharp rise in the last couple of years.

Growing consumption of non-carbonated and carbonated drinks is due to the increasing millennials in developing countries along with the increasing disposable incomes of consumers. Furthermore, changing preference toward a healthier lifestyle contributes to the massive demand for non-carbonated drinks such as juices, flavored water, and coconut water.

Growth in the demand for such types of drinks, especially for non-carbonated drinks, ultimately creates considerable demand for shrink sleeve labels for labelling bottles on large scale.

Stretch Sleeve Labels Market Landscape

CCL Industries Inc., Huhtamaki Oyj, Klöckner Pentaplast Europe GmbH & Co. KG, Pregis LLC, Atlantic Packaging, and Multi-Color Corporation are some of the key players operating in the stretch sleeve labels market. Walle Corporation, OTK GROUP, a.s., Alupol SA, and Berkshire Labels Limited are also the noticeable players in the stretch sleeve labels market. The tier 1 players in the stretch sleeve labels market hold around 15-20% of the global market share.

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Stretch Sleeve Labels Market by Category
By Material Type:

  • Polythene Terephthalate Glycol (PETG)
  • Polyvinyl Chloride (PVC)
  • Polylactic acid (PLA)
  • Oriented Polystyrene (OPS)
  • Polypropylene (PP)
  • Polyethylene (PE)
  • Other Materials

By Printing Technology:

  • Rotogravure Printing
  • Flexographic Printing
  • Offset Printing
  • Digital
  • Letterpress Printing

By End Use:

  • Food
  • Beverages
  • Pharmaceuticals
  • Personal care & Cosmetics
  • Homecare

Author

Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail’s strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power.

Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor’s Degree in Mathematics.

Ismail is a regular at industry conferences and expos and has been widely covered in electronic and print media. He is a Speaker at our upcoming Talk show – Rise of the Intelligent Packaging. Ismail has been quoted in leading publications, including the European Pharmaceutical Review and the European Adhesive Tape Association.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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