In the past few years, organic packaging, such as botanical packaging, has gained popularity in the packaging industry. Botanical packaging helps reduce the carbon footprint and takes up to 36% less energy to make as compared to conventional plastic packages.
The recyclability of the material and growing environmental awareness among manufacturers are driving up the use of botanical packaging. The market for botanical packaging is expected to grow as a result of the desire to reduce the use of plastic packaging.
The widespread accessibility of raw materials like corn starch, sugarcane, and other agricultural waste is also anticipated to expand the use of botanical packaging.
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Additionally, expanding applications in the cosmetic, healthcare, food & beverage, and other industries will open up lucrative growth prospects for the market. Government restrictions on the usage of plastic will also accelerate its acceptance in a variety of industries.
These benefits make botanical packaging suitable for those brand owners who desire the positive environmental positioning of their products. The material used in botanical packaging is corn-starch, sugarcane or other agricultural waste.
Moreover, botanical packaging finds applications in various end-use industries such as food & beverages, cosmetics, healthcare.
Changes in consumer preference towards organic packaging solutions is driving the demand for botanical packaging
Changes in consumer preference towards eco-friendly packaging solutions is driving the global demand for botanical packaging. Conventional packaging generates waste and cannot be recycled easily, which is boosting the popularity of botanical packaging.
Moreover, the high demand generated from various end-use industries, such as cosmetics, pharmaceuticals and food & beverages, is further increasing the demand for botanical packaging. The increasing usage of perfumes, essential oils and other personal care products is escalating the need for botanical packaging.
Rising awareness about the biodegradability and sustainability of products is also expected to drive the global botanical packaging market. Key manufacturers are using botanical packaging to gain the attention of consumers by making their products more environmentally friendly.
As botanical packaging offers a higher profit margin, the preference for botanical packaging is higher among consumers as compared to conventional packaging, which is driving the market. Moreover, the favourable government regulatory inclinations towards plant-based products is increasing the demand for botanical packaging.
For instance, the enactment of the Horizon 2020 strategy by the European government has resulted in a positive impact on the growth of the botanical packaging market. However, as compared to plastic packaging, the prices of products packed in botanical packaging are slightly higher.
Key Manufacturing Companies:
- SWM
- Farmacy Inc.
- Bahen & Co.
- DBD International
- Dieline Media LLC
- Vegware Inc.
- Purdey Company
- NEST Fragrances, LLC
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Key Segments Profiled in the Botanical Packaging Market
By Packaging Type:
- Bags
- Boxes
- Pouches & Sachets
- Bottles & Jars
- Cans
- Tins
- Others
By End Use:
- Cosmetics
- Personal Care
- Food & Beverages
- Pharmaceutical
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific Excluding Japan (APEJ)
- Japan
- Middle East & Africa
What are the Factors Driving Sales in Asia Pacific Botanical Packaging Market?
Increasing production capacities of botanical packaging in emerging countries such as China and India is a major factor facilitating the growth in Asia Pacific.
Besides this, concerns related to environmental sustainability among the consumers and manufacturers is pushing the adoption of botanical packaging in India, China, and Japan. Subsequently, rapid urbanization and demand for single-serving and on-the-go style food and beverage products will boost the sales of botanical packaging in the region.
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