In recent years, the gluten-free diet has gained significant popularity as more people become conscious of their dietary choices and seek healthier alternatives. One particular segment that has witnessed remarkable growth is the gluten-free pasta market.
The increasing awareness about gluten-related health issues has prompted several individuals to adopt gluten-free diets. Notably, millennials and Gen-Zs, who prioritize their well-being and are more conscious of the foods they consume, play a significant role in driving the demand for gluten-free pasta.
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The gluten-free pasta market has evolved significantly, with manufacturers introducing a diverse range of products to cater to various dietary preferences and needs.
From traditional grain-based alternatives like rice and corn to innovative options like quinoa, lentil, and chickpea-based pasta. There is now a wide selection available for consumers to choose from.
Supermarkets, health food stores, and specialty stores now stock a wide assortment of gluten-free pasta options, making them easily accessible to consumers worldwide. Furthermore, the rise of e-commerce platforms has further contributed to the market’s accessibility. Allowing individuals to conveniently purchase gluten-free pasta from the comfort of their homes.
Fresh gluten-free pasta is predicted to dominate the market, accounting for around 56.9% share in 2022. Dried gluten-free pasta is projected to experience a substantial growth rate of 5.7%, driven by increasing demand for longer shelf-life products.
Brown rice pasta is expected to be the leading product type, holding more than 50.0% share in 2022 and capturing a CAGR of 3.1%. Multigrain pasta holds a significant share of 27.5% in the market, appealing to health-conscious consumers seeking nutritious options.
The United States is expected to have an 18.9% share, driven by a high prevalence of gluten intolerance. Italy is projected to hold a 21.8% share, fueled by the consumption of packaged food among millennials and Gen-Zs.
India is anticipated to hold a prominent share of 30.3% in South Asia, benefiting from the penetration of the e-commerce industry and growing consumer awareness.
Competitive Landscape
Given the existence of domestic and international firms in this sector, the gluten-free pasta industry is very competitive. Barilla G. e R. Fratelli S.p.A., Jovial Foods, Inc., Ebro Foods, S.A., The Hain Celestial Group, Inc., and The Kraft Heinz Company are the industry’s leading participants.
To sustain premiumization, key companies focus on product development and innovation to suit the expectations of consumers by offering a diversity of flavors and product quality. Some key player’s primary strategy is mergers and acquisitions. The goal of these strategies is to maintain their product quality and leadership in the industry.
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Key Segments Covered in the Gluten-free Pasta Market Report
By Category:
- Fresh
- Dried
By Product Type:
- Chickpea Pasta
- Multigrain Pasta
- Brown Rice pasta
- Quinoa Pasta
By Distribution Channel:
- B2B
- B2C
- Hypermarkets/Supermarkets
- Convenience Stores
- Discount Stores
- Food and Drink Specialty Stores
- Independent Small Groceries
- E-commerce (Online Retail)
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific Excluding Japan (APEJ)
- Japan
- The Middle East & Africa (MEA)
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Recent Developments in the Market
- The Artisan Olive Oil company introduced its new Mediterranean artisan brand. Organic pasta and gluten-free pasta from the Piedmont region in northern Italy, in the United Kingdom in August 2019.
- Pamela’s Products, a gluten-free products firm based in California, debuted a range of gluten-free pasta and pasta dinners in August 2017.
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