Protein Powder Market Expected to Reach US$ 36.6 Billion by 2032

The Protein Powder Market is poised for substantial growth, with a projected size of US$ 36.6 billion by 2032, fueled by an impressive 7.3% value CAGR from 2022 to 2032. This upward trajectory highlights the increasing demand for protein-rich supplements, driven by health-conscious consumers and athletes seeking nutrition and fitness solutions.

Protein powder products are aggressively marketed as aiding athletes and other physically active consumers in gaining muscle and improving performance, resulting in a worldwide sales increase.

Athletes require more physiological protein in multi-stress contexts, such as goal-directed, repeated, rigorous, and/or protracted training programmes, to maintain optimal amounts of protein synthesis and energy generation, as well as good immune function and gut integrity.

As more athletes, fitness enthusiasts, and health-conscious consumers continue to take protein supplements, the Protein Powder Market is rapidly rising. Market expansion is being driven by a rising understanding of the importance of protein for muscle gain, weight control, and overall health. Organic and plant-based protein powders are also driving the industry forward.

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Protein requirements rise in tandem with the intensity and duration of athletic performance, leading to an increase in protein consumption in meals before and after the performance, as well as at regular intervals throughout the day, to ensure an adequate supply of essential or indispensable amino acids.

Protein powder is widely used by normal gym visitors as well. It is frequently taken in addition to other protein-rich foods, with no professional nutrition advice.

Protein powders have been shown to improve the adaptation response to resistance training in resistance-trained subjects under the age of 49, and various indicators of high protein intake have been linked to improved muscle function in young adults, boosting the protein powder industry.

Key Takeaways from the Protein Powder Market Study:

  • The North American region currently holds the largest market share and is expected to continue to do so due to the widespread appeal of protein powder products among health-conscious consumers and rising demand for functional foods.
  • According to FMI analysis, The European protein powder market is expected to grow at a rate of more than 5% per year through 2027, owing to the growing use of edible insects as protein supplements in meals and the growing demand for functional foods and drinks.
  • Germany is dominating the European protein powder market with due to the increased demand for plant protein in powder form.
  • Due to the growing livestock sector and increased awareness about animal health and nutrition, the protein powder industry from animal nutrition supplement application is expected to grow at a CAGR of over 6% through 2027.
  • The market for protein powder is growing due to rising obesity rates among children and adults, as well as increased usage of protein powder for weight loss.

Who is winning?

Key players operating in the global Protein Powder market are focusing on reaching a large consumer base by implementing various strategies such as product innovations, marketing & promotional activity, strengthening distribution channels, and adopting sustainable production.

Some of the leading companies offering protein powder are Omega Protein, Amway, Abbott Laboratories, Glanbia Group, Herbalife International of America Inc., Vitaco Health, ABH Pharma Inc., GlaxoSmithKline, Makers Nutrition, Living Inc., and others.

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FMI, in its new offering, provides an unbiased analysis of protein powder presenting historical demand data (2017-2022) and forecast statistics for the period from (2022-2032).

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Protein Powder Market by Category

By Product Type:

  • Animal Protein
    • Dairy Protein
  • Milk Protein (Concentrate/ Isolate)
  • Whey (Concentrate/ Isolate/ Hydrolysates)
  • Casein
    • Egg Protein
    • Gelatin
  • Plant Protein
    • Soy Protein
    • Pea Protein
    • Wheat Protein
    • Others

By Nature, Protein Powder Market is Segmented as:

  • Organic
  • Conventional

By Flavor, Protein Powder Market is Segmented as:

  • Plain Flavor
  • Classic Flavor
    • Vanilla
    • Chocolate & Coffee
  • Cookies and Cream
  • Fusion Flavor
  • Nut Flavor
  • Fruity Flavors
    • Strawberry
    • Blueberry
    • Banana
    • Others
  • Others

By End Use, Protein Powder Market is Segmented as:

  • Dietary Supplements
  • Food and Beverage
    • Ready to Beverage Drinks
    • Functional Foods
    • Infant Food Formula
    • Others
  • Pharmaceuticals
  • Others

By Distribution Channels, Protein Powder Market is Segmented as:

  • Direct
  • Indirect
    • Store based Retailing
      • Modern Grocery Retailers
        • Hypermarkets/ Supermarkets
        • Convenience Stores
        • Specialty Sports Store
        • Drug Store
      • Online Retailing
      • Others

By Region, Protein Powder Market is Segmented as:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Frequently Asked Questions:

  • How Big is the Protein Powder Market?
  • At what Growth Rate is Plant Protein Powder Market Growing?
  • What is the North America Protein Powder Market Outlook?
  • At What Rate will Protein Powder Demand Grow in Europe?
  • What Are the Key Trends Shaping the Protein Powder Market?

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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